The Use Of Social Media In Medical Education

The use of Social Media in Medical Education

IAMSE Web SeminarJanuary 20, 2010

Julie K. Hewett, IAMSE Association Manager

Why me?

• I am NOT a medical educator• I am NOT a researcher

I am however passionate about the topic and personally use social media in all aspects of my professional and personal life.

What is Social Media?

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

Source: Wikipedia

What is Social Media?• It’s having conversations• It’s making connections• It’s building relationships• It’s sharing resources and information• It’s networking• It’s collaborating

“Social media is the platform where connection, conversation and collaboration

take place.”

Diagram by Danny Sullivanen.wikipedia.org/wiki/Danny_Sullivan_(technologist)

Social Media as it Relates to Medical Education

To narrow the discussion:

• Facebook• Twitter• Linkedin• Ning• Delicious• Google Wave


How are these tools being used?

• Tools for communication• Tools for sharing of information• Tools for collaborating on projects• Tools for connecting• Tools for saving time


Who’s Participating?

• Institutions with faculty and students• Institutions with the communities they serve• Faculty with fellow colleagues• Faculty with students• Students with fellow peers

“Everyone!”

Facebook in Medical Education

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.

Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better.

Source: Wikipedia


Personal Profile

• Must be a Friend first• Share as much or as little

as you choose• Limited profile controls• As a user you also

control what you see!


Join a Group• Tend to be short-term • Less participant

interaction• Not open to public

viewing• Less formal

Become a Fan• Long Term relationship• Greater methods for

communication• Seen on Public Profile• Scheduled Events• More formal


Keyword Search:

“Medical School” 9,800 Groups / 76 Fan Pages

“Medical Education” 7,500 Groups / 63 Fan Pages

“Medical Association”4,600 Groups / 237 Fan Pages

“E-Learning” 1,500 Groups / 127 Fan Pages

“Curriculum Development” 1,200 Groups / 4 Fan Pages


Is Facebook a waste of time? It depends on how you use it!

Twitter in Medical Education

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

Source: Wikipedia


Who is using Twitter?• Medical Schools• Medical Libraries• Medical School Departments• Medical Organizations• Medical Journals• Faculty• Students


How can Twitter be used?• Announcements• Helping Students to Study• Gathering Resources• Sharing Resources• Promoting Activities• Sharing Employment Opportunities• Networking


By Medical Schools


Helping Students Study

Twitter in Medical EducationGathering Resources


Sharing of Resources


Is Twitter a waste of time?

It depends on how you use it and who you follow!

Linkedin in Medical Education

LinkedIn is a business-oriented social networking site.

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009, LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide.

Source: Wikipedia

Linked in in Medical Education

Linkedin In Medical Education

Keyword Search of Groups:Medical Education: 213 GroupsMedical Technology: 217 GroupsE-learning: 208 GroupsInstructional Design: 61 GroupsCurriculum Development: 45 Groups

Linkedin in Medical Education

Nings in Medical Education

Ning is an online platform for people to create their own social networks, launched in October 2005

Source: Wikipedia

Nings in Medical Education

Delicious in Medical Education

Delicious (formerly del.icio.us, pronounced "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks.

The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005. It has more than five million users and 150 million bookmarked URLs.

Source: Wikipedia

Delicious in Medical Education

Google Wave in Medical Education

Google Wave is a self-described "personal communication and collaboration tool" announced by Google at the Google I/O conference on May 27, 2009.

It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking.

Source: Wikipedia

Google Wave in Medical Education

Final Thoughts

Facebook – Social, personal interactions; become Friends and Fans

Twitter – Quick interactions with FollowersLinkedIn – Professional Networking, SIGs,

Online CVNings – Specialized social networks, public

or privateGooglewave – Too soon to tell!

Final Thoughts

• Ethical considerations– Faculty and student interactions– Physician and patient interactions

• What you share today will be known tomorrow by ALL– How will this reflect on you personally?

professionally?– How are we preparing our students for proper

use?

Putting all Together:

Blogs post automatically updates:• Twitter• IAMSE Website• Facebook Fan Page• Linkedin

Continue the Conversation

IAMSE Colleague to Colleague

Topic: IAMSE Connects with Social Media

When: Thursday, January 28, 2010 Time: 10:00 am ETRegister: [email protected]

Let’s Connect!

To IAMSE:

companies.to/iamse/

twitter.com/iamse

groups: IAMSE

iamse-news.blogspot.com

flickr.com/wv_iamse

To Julie:

facebook.com/jkhewett

twitter.com/jkhewett

linkedin.com/in/julnet

letsconnectnow.org

flickr.com/julnet

The Use Of Social Media In Medical Education

Education

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