The Use of Behavioural Economics to Encourage First-Year Completion and Retention
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The Use of Behavioural Economics to Encourage First-Year Completion and Retention Damian Gordon, Dublin Institute of Technology e: [email protected] t: @damiantgordon
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Transcript of The Use of Behavioural Economics to Encourage First-Year Completion and Retention
The Use of Behavioural Economics to Encourage First-Year Completion and
Retention
Damian Gordon, Dublin Institute of Technologye: [email protected]
t: @damiantgordon
Bee-
-Hav-
-You-
-Rail
-Rail
Eee-
-Co-
-Nom-
-Icks
-Icks
Behavioural
Economics
80%Spillage
80%Spillage
8%CleaningCosts
WHY A FLY?
TOO CUTE!no one would want to do it
TOO CUTE!no one would want to do it
TOO CUTE!no one would want to do it
TOO CREEPY!no one would want to stand
TOO CUTE!no one would want to do it
TOO CREEPY!no one would want to stand
TOO CUTE!no one would want to do it
TOO CREEPY!no one would want to stand
JUST RIGHT!No one likes them, but no one is scared of them
adsdfsdsdsfsdfsdsdlkmfsdfmsdlkfsdmkfsldfmskdddfsdsdfsd
Do you wish to print a receipt?
< YES NO >
Do you wish to print a receipt?
< YES NO >
In the interests of preserving the environment, we prefer not to print a receipt, but if you want to be a jerk, go ahead.
< PRINT RECEIPT CONTINUE >
80%printing
InThis Research…
108 firstyear students
DISTINCTION
HONOUR
PASS
FAIL
DISTINCTION
HONOUR
PASS
FAIL
DISTINCTION
HONOUR
PASS
FAIL
108 firstyear students
108 firstyear students
=
108 firstyear students
= 54Jedwards
108 firstyear students
= 54Jedwards
DISTINCTION
HONOUR
PASS
FAIL
Behavioural
Economics
Three things that didn’t
work, and three things that did.
Three things that didn’t work
1.
Groupwork using Behaviour
Economics
GroupWork
2.
Videosusing Behaviour
Economics
3.
Showing a movieusing Behaviour
Economics
Three things that did work
1.
2.
3.
Number of labsSubmitted:
76
Number of labsSubmitted:
78
Number of labsSubmitted:
81
Number of labsSubmitted:
84
Number of labsSubmitted:
85
Number of labsSubmitted:
91
Number of labsSubmitted:
91
What have we learned?
Behavioural Economics seems to be a combination of two things:
1. Herd Mentality2. DP Behaviourism
1. Herd Mentality
Groupthink
The Wisdom of Crowds
2. Behaviourism
2. Behaviourism
MethodologicalBehaviourism
RadicalBehaviourism
DPBehaviourism
MethodologicalBehaviourism
RadicalBehaviourism
