The usage of social media to improve your website by Christina Belloge
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Powerpoint slides extracted from a webminar I''ve held & which was hosted by Kakushin Group, a Fleming Europe Webminar called : on May 2013. This webminar was part of a thef following recurring event Marketing Webinar Series Monthly Online seminars
Transcript of The usage of social media to improve your website by Christina Belloge
The Usage of Social Media to improve your
Website
by Christina Belloge
1
Executive Summary
Segmentation
Usage
Key Metrics
Crisis management
2 The Usage of Social Media to improve
your Website by Christina Belloge
Segmentation (1)
Knowing your customers & website audience
(defining personas)
Choosing the right social media channels
3 The Usage of Social Media to improve
your Website by Christina Belloge
Segmentation (2)
4 The Usage of Social Media to improve
your Website by Christina Belloge
Usage (1)
5 The Usage of Social Media to improve
your Website by Christina Belloge
Usage (2) Pharmaceutical Companies
6 The Usage of Social Media to improve
your Website by Christina Belloge
Usage (3) Retail & Hospitality
7 The Usage of Social Media to improve
your Website by Christina Belloge
Key Metrics
Brand awareness KPIs:
Engagement Rate (per
day, per hour, per theme,
per post, per tweet..)
People talking about
Daily/Weekly/Monthly
Interactions (Likes,
Comments, Shares,
Follows, Mentions,
Retweets, Replies, Clicks,
views, subscriptions …)
Performance based KPIs:
Facebook:
Cost per Fan
Cost per attendee
Twitter:
Cost per follower
Cost per engagement
You tube:
View rate
vCTR
8 The Usage of Social Media to improve
your Website by Christina Belloge
Crisis Management
McDo US
#McDStories (Jan.
2012)
9 The Usage of Social Media to improve
your Website by Christina Belloge
Many thanks! Merci Beaucoup!
by Christina Belloge
Feel free to contact me directly
should you have any questions on:
Twitter: @chrissie477
10 The Usage of Social Media to improve
your Website by Christina Belloge
