The Urbanization of Farming | Strategic design
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Transcript of The Urbanization of Farming | Strategic design
07.05.2013 IPM Master 2012 Strategic Design
I-M-Farming
A Possible Future ...
07.05.2013 IPM Master 2012 Strategic Design
Roadmap
2020 2035 2050
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Personas
•Name:Angela
•Age:26
•Status:Inarelationship,nomarriage/kids
• Job:PRAgent
• Iamfromasmalltownonthecountryside,growingupbymyfamily.Ilikedthegardenandtoeatfreshvegetablesandhome-cookedmealsbymymom.
• Itookajobinthebigcity.Themovewassomewhatdifficultforme.Ihavemuchworktodoinmyjobandmyfreetimeisrare.
• Iwanttokeepahealthydiet.Misshomeandthegarden.
•SomedayIwanttohavekidsandfamily,butIdon’twanttogiveupmycareer.
• convenience,savingtime,feelingofnatureandhome
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Personas
•Name:Carl
•Age:28
•Status:Single
• Job:GreenITEngineer
• Iamalwaysuponthenewesttechnologyandalwayswantstohavethenewthing.
•AtthesametimeIamextremelyconnectedtonature.Iamvegetarianandoneofmyfavoritehobbiesincooking.
• ItishardtogetfreshvegetableswhereIliveonaregularbasis.TheonlytimeIgetfreshveggiesisatthefarmersmarket.
• freedom,self-sufficient,convenience,qualitytime,experience
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Personas
•Name:Susan
•Age:30
•Status:Married,2kids
• Job:HRDepartment,part-time
• Irecentlyhadahugehealthscarewithmyfatherwhenhehadaheartattack.Heisfinenow,butthatwasnotthefirsttimetherewasaheartprobleminherfamily.
• Iwasbroughtupwithadietthatwouldnotbeconsideredhealthy.
• IwanttostarteatinghealthiersothatIbringmychildrenupeatinghealthy.
•weightreduction,healthylifestyle,rolemodelforherkids,owngarden
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Design Styles
Main Frame
OrganicVolumeMaterial & Metaphor
ClassicVisionUser Interface
HumanSimplicity
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Key Design Elements
Main Frame
OrganicVolumeMaterial & Metaphor
ClassicVisionUser Interface
HumanSimplicity
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Materials
Wood Steel Glass
SidePanels
Frame Window
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Look & Feel
07.05.2013 IPM Master 2012 Strategic Design
Concept 2020 | Look & Feel UI
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Personas
• Ilovegettingtoknownewpeople.Iamalwayswillingtolendahelpinghand.
•Asanentrepreneur,Iamalwayslookingforinterestingandnewwaystodothingsinmydailylife.Ihavealwayslovedcookingandgardening,butbeinginthecitymakesitverydifficul.
• Ihaveafewplantsonmybalcony,butIamlookingforachancetoexpandmygarden.
• reconnectwithnature,stayinthecitytomaketheworldabetterplace,spendqualitytime
•Name:Julian
•Age:28
•Status:Openrelationship
• Job:SocialEntrepreneur
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Personas
•Annahasgrownapartfromthelifesheusedtoliveoutinthecountryside.
• Idonotwanttoliveinthecityforever,butIknowthatIonlyhaveacouplemoreyearsoflivingthishecticlifeofadesigner.
• Iwouldliketostartalittlegarden,butIfeelthatIdonothavethetimetodoso.Iamahealthfanaticandgrowingmyownvegetableswouldbeagoodhobby.
•qualitytime,convenience,relaxation,simplification
•Name:Anna
•Age:56
•Status:Divorced&re-married,1kid(adult)
• Job:Designer
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Design Style
Main Frame
OrganicVolumeMaterial & Metaphor
ClassicVisionUser Interface
HumanSimplicity
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Key Design Elements
Main Frame
OrganicVolumeMaterial & Metaphor
ClassicVisionUser Interface
HumanSimplicity
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Materials
Steel Glass
WindowsDoor
Frames
WoodComposite
SidePanels
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Look & Feel
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Look & Feel UI
07.05.2013 IPM Master 2012 Strategic Design
Concept 2050 | Personas
• Iamstuckinthesamejobroutineforabout15yearssinceIbecamethechieffinanceofficeratmycompany.
• Iamlookingforachangeorsometypeofnewhobbythatwillconnecthimandhiswifewhenhecomeshomefromwork.
• Ihavealwaysbeenafoodenthusiast,willingtotrynewthings.Ithoughtaboutgrowingagarden,butIdonotthinkthatIwillhaveenoughenergytokeepupmaintainingit.
• takeoutspeedfromdailylife,balancedlife,leisuretime
•Name:Robert
•Age:45
•Status:Married,nokids
• Job:ChiefFinanceOfficer
07.05.2013 IPM Master 2012 Strategic Design
Concept 2050 | Design Style
Main Frame
ToughProtectionMaterial & Metaphor
HighPrecision
07.05.2013 IPM Master 2012 Strategic Design
Concept 2035 | Key Design Elements
Main Elements
ToughProtectionMaterial & Form
HighPrecision
07.05.2013 IPM Master 2012 Strategic Design
Concept 2050 | Materials
SteelCarbonFibre
ProtectedGlass
Rubber
FrameSideWall
Window Grip
07.05.2013 IPM Master 2012 Strategic Design
Concept 2050 | Look & Feel