The Unhappy Reality of Twitter Advertising - uber.la

1
The Unhappy Reality of Twitter Ads per impression Twitter is an opt-in network. When you pay to show your Tweets to people who don’t follow you… Free impressions are worth the effort of building a following. Paying for impressions on Twitter is almost NEVER a WIN. You are chirping up the wrong tree. Approx. 7,300 earned impressions The Unhappy Reality of Twitter Ads by John McElhenney 12-13-14 / uber.la // cc: reuse w/attribution // @jmacofearth

Transcript of The Unhappy Reality of Twitter Advertising - uber.la

Page 1: The Unhappy Reality of Twitter Advertising - uber.la

The Unhappy Reality of Twitter Ads

per impression

Twitter is an opt-in network. When you pay to show your Tweets to people who don’t follow you…

• Free impressions are worth the effort of building a following.

• Paying for impressions on Twitter is almost NEVER a WIN.

You are chirping up the wrong tree.

Approx. 7,300earned impressions

The Unhappy Reality of Twitter Ads by John McElhenney 12-13-14 / uber.la // cc: reuse w/attribution // @jmacofearth