The Ultimate Guide to Professional Development for Writers & Editors
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- How to Be a Better Writer & Editor Professional Development Guides from
- We know you want to BE AWESOME at your job!
- So, we picked the brains of a team of editorial experts to find out how they've gotten so good. Emma Siemasko Content Marketing Specialist at Grasshopper Melissa McCreery Co-founder and Former Editor-in-Chief of The Daily Muse Adrian Granzella Larssen Editor-in-Chief of The Daily Muse Emily Chau Associate Product Editor at Rodale
- And compiled it all into the ULTIMATE GUIDE TO PROFESSIONAL DEVELOPMENT FOR WRITERS & EDITORS.
- Are you ready for it? it'll be a HUGE help to your career. (And only take a LITTLE time to flip through.) Whether youre just getting started or youre ready to move to the top,
- First, well talk about the skills you need. And then well give you the resources to make it happen. Let's get started.
- So what skills does one need to develop to be a superstar writer or editor?
- Well, there are the obvious ones.
- You certainly need to be able to WRITE well. You certainly need to be able to WRITE WELL.
- Write, as much as you can and for as many sources as you can. Don't worry about being the best writer who has ever roamed the earthjust write. The more you write, the better and faster you will get at it.
- You should also understand the ins and outs of GRAMMAR.
- But there are other skills that people tend to overlook.
- Writers and editors often have to understand the basics of MARKETING.
- Theyre responsible for: Coming up with clickable titles Thinking about content that people will want to share Working to increase a publications reach
- It's also useful to know a little bit about SEO.
- After all: What does good content matter if people arent finding it?
- You need to balance branding and good writing with improving natural search.
These days, its important for writers and veditors to have some basic TECH SKILLS.
These days, its important for writers and editors to have some basic TECH SKILLS.
- Understanding how to work a CMS Learning the ABCs of HTML Knowing the basics of analytics All of these come in handy in todays world of digital media.
- Editorial is no longer just about copy. You need to know about the systems you're operating in and how to measure traffic if you're going to come up with a great editorial strategy.
- Perhaps one of the most important skills you should have as a writer or editor is the ability to network & build relationships.
- Find new writers and people to contribute guest posts Collaborate with other publications Make people fans and advocates of your work
- The media world is pretty small, but it's all about connections. When looking for possible outlets to write for, or, as an editor, for potential writers and columnists, the more people you know, the better.
- As you grow into editorial leadership positions, you also have to be pretty good at M A N AG E M E N T.
- Youre in charge of: Keeping writers on track Giving them regular feedback Making sure projects are in order Keeping a solid publishing schedule
- Early in my career, I invested a lot of time in coaching writers, which meant putting my thoughts into words, including the specific things each writer needed to do to improve a given piece. I had to learn to spell out a vision and the concrete changes needed to bring an article closer to that vision.
- Now that we're on the same page about the skills you need, let's talk about how to get there.
- We asked our experts what resources have been helpful along the way and pulled together an official RESOURCE GUIDE for your editorial and writing development.
- "The AP Stylebook is the bible for style, grammar, and spelling. And if you're going to be a writer or editor, you have to care about all this little stuff." Any Other Book You Want BOOKS TO READ
- Most of the books I read are novels. Novels, much more than mostprofessional development books, are written to tell stories, and learning to tell stories well is at the heart of what a good writer or editor needs to do. As a writer, I think it's really important to read anything you can find, even if it's not directly relevant to your job. It's crucial to see what sorts of styles are out there.
- I think Medium is a great concept to help writers get their work out, especially if they don't have a personal blog. It's a really collaborative way of getting writing in front of people's eyes. BLOGS & MAGAZINES TO READ
- Read everything you can get your hands on, especially publications that are in the same general format yours is or accomplishing things you want to accomplish. But also think critically about the editorial choices that go into what you read. What is the structure of the publishing schedule or the magazine layout for the brands you admire? What choices do they each make about the mix of features and special projects vs. bread and buttercontent? What do you think of each of these?
- I'm attending the INBOUND conference run by HubSpot to get the Inbound Marketing Certificate, which is really exciting for me. CONFERENCES TO ATTEND
- I got my start as a writer by taking Mediabistro's online classes. There's a class for pretty much anything related to writing, reporting, social media, and copywriting. They're pretty intense and deadline driven, too, so you get a sense of what it's like to write on a tight schedule. CLASSES TO TAKE Writing & Grammar Grammar and Punctuation Bootcamp for Journalists Advanced Copy Editing
- CLASSES TO TAKE Marketing & SEO Cultivating an Online Community for Your Brand Introduction to SEO Content Marketing for New Marketers: The First Steps 8 Steps to Discovering and Creating Content Your Audience Will Love Best Practices for Integrated Con- tent Marketing and Social Media Google Authorship: Why You Need It and How to Implement It
- CLASSES TO TAKE Tech Skills Web Fundamentals HTML Tutorial Google Analytics Essential Training
- EXPERTS TO FOLLOW
- Follow writers you love. You'll get a daily sense of their voice and style, and it's a great source of inspiration.
- Nowit's time to go out into the world and get better at rocking your career! (We know you can do it.)
- And, if you want a little more help along the way? Keep up with for the advice you need to build the career you've always dreamed of. Get Career Advice Browse Editorial Jobs Sign Up for Classes All photos courtesy of Shutterstock. Or follow us on: