The Ultimate Guide To Pinterest For Your Tourism Marketing Strategy
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Transcript of The Ultimate Guide To Pinterest For Your Tourism Marketing Strategy
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Pinterest for Tourism
Businesses
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Some of the latest stats reveal Pinterest is the 2nd highest in website referral
traffic, second only to Facebook.
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From our experience, Pinterest is now the number one source of high-quality referral traffic for many of
the travel and tourism websites we manage.
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If you’re on the fence about Pinterest’s preeminence among travel marketing trends,
here are four reasons why your travel business should consider Pinterest:
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Tourism Marketing Trends You Can’t Ignore
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1Visual Tools Are Most Effective
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Pinterest is a highly visual social media platform that plays on the
allure of high-quality images.
The great thing about being in the tourism industry is that you probably have a well-stocked list of photo possibilities for your tour, hotel, or region.
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Since the average customer’s attention span is eight seconds (less than that of a goldfish) it’s pretty safe to say you need to grab their attention as quickly as possible.
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Visuals simply speak louder than words. A potential guest will be much more likely to book your hotel or tour if they can visualize themselves there—instead of just reading
about the experience.
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PINTEREST BEST PRACTICES
USELONG VERTICAL
PINS
735 WIDTH X PROPORTIONAL
HEIGHT
CREATE PINTEREST FRIENDLY PINS ON
CANVA
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2Influence Guest’s
Travel Plans
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Unlike other social media platforms, like Twitter and
Facebook, Pinterest is geared toward daydreaming about the
future.
Catching a potential guest at this stage in the buying process can significantly boost your tourism
brand.
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HAVE DETAILED BOARDS SHARE OTHER’S CONTENT
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These Tourism Pinterest Profiles Are Doing It Right
• Travel+Leisure
• Jet Setter
• Four Seasons
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3 Investing in Pinterest =
Lasting Results
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One common mistake people make is looking at Pinterest as a social media platform alone. While it is coined as such, it really operates
more as a search engine.
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If users like what they see and repin your pin, it gets blasted out to all of their followers,
effectively creating a ripple effect of clicks and shares.
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PINTEREST BEST PRACTICES
KEYWORDS, KEYWORDS!
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4 Key Insights Into Emerging Travel
Marketing Trends
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Not to mention, Pinterest users are sharing and pinning their travel wish lists and goals.
This sort of displayed information can provide a glimpse into a certain demographic’s preferences to help your tourism brand better
understand your target audience.
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CLICK
HERE TO
VISIT OUR
BLOG
At the end of the post, we
are sharing FREE access to
our tutorial about how to
create epic Pinterest
photos, generate long
lasting and high
converting website traffic