The Ultimate Blog Experience

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Angela Conyers-Benton Markus Robinson BlackWeb20.com

Transcript of The Ultimate Blog Experience

Page 1: The Ultimate Blog Experience

Angela Conyers-BentonMarkus RobinsonBlackWeb20.com

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Platforms•Wordpress, MoveableType, Typepad, Blogger, ect.•Blog Engine for Microsoft•Blog CFM for Cold Fusion•Plugins:

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Widgets, Applications, & PluginsSpringWidgetsBuild our own: ClearspringGrab external widgets that will complement

your contentConsider outsourcing development of Facebook

apps or iPhone apps; this will help add value to your content and result in WOMM, going viral

Wordpress has plugins for just about anything, use caution so that your site is still usable and loads fast.

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Design and LayoutUsability is important and shouldn’t be over

lookedAesthetically Pleasing (Yahoo! Design Stencil Kit)Build a brand not a just a website:

Who you associate with effects your brand, including advertisers.

Content is King, don’t over do the graphicsStay a breast of design trends, but remember

trends fadeDesign should work WITH the content not fight it

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Gaining TrafficSearch Engine

OptimizationPartnershipsSyndicationShowing ValueBuilding a CommunitySocial Media

Marketing:Facebook Targeted AdsStumbleUpon

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Search Engine Optimization (SEO)

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SEO TipsSubmit your site to Search EnginesHave relevant and quality sites link to yoursUse Short Clean URL’sAvoid iFrame’s and FlashUse Google Webmaster CentralSubmit and XML sitemap to GoogleAnalyze Traffic:

Keyword ExplorationTop Content

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SyndicationContent PartnershipsRSS Syndication to distribute your content on

social networks like:FacebookTwitterMySpace

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Building a CommunityBuilding Evangelists from your readersSocial Bookmarking:

Yahoo! Buzz GlobalGrind EVIPlist

Community Platforms: Meebo Ning CollectiveX Find the best platform for your specific

content: Audio use Odeo, iTunes, Zune, iMeem, ect.

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ContentScheduling contentFrequencySEO friendly URL'sHeadlines (SEO)Keyword Audit, Research, ExplorationGuest WritersOther Content

Podcasts, video blogging (vlogging)

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Content con’tUse Google Trends to looks for hot topics to

write about, this will help drive organic referral traffic to your site.

Mobile integration for various devices

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Last but not least!Be originalFind your voiceBe engagingPost oftenHAVE FUN!

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