The Ultimate Blog Experience
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Transcript of The Ultimate Blog Experience
Angela Conyers-BentonMarkus RobinsonBlackWeb20.com
Platforms•Wordpress, MoveableType, Typepad, Blogger, ect.•Blog Engine for Microsoft•Blog CFM for Cold Fusion•Plugins:
Widgets, Applications, & PluginsSpringWidgetsBuild our own: ClearspringGrab external widgets that will complement
your contentConsider outsourcing development of Facebook
apps or iPhone apps; this will help add value to your content and result in WOMM, going viral
Wordpress has plugins for just about anything, use caution so that your site is still usable and loads fast.
Design and LayoutUsability is important and shouldn’t be over
lookedAesthetically Pleasing (Yahoo! Design Stencil Kit)Build a brand not a just a website:
Who you associate with effects your brand, including advertisers.
Content is King, don’t over do the graphicsStay a breast of design trends, but remember
trends fadeDesign should work WITH the content not fight it
Gaining TrafficSearch Engine
OptimizationPartnershipsSyndicationShowing ValueBuilding a CommunitySocial Media
Marketing:Facebook Targeted AdsStumbleUpon
Search Engine Optimization (SEO)
SEO TipsSubmit your site to Search EnginesHave relevant and quality sites link to yoursUse Short Clean URL’sAvoid iFrame’s and FlashUse Google Webmaster CentralSubmit and XML sitemap to GoogleAnalyze Traffic:
Keyword ExplorationTop Content
SyndicationContent PartnershipsRSS Syndication to distribute your content on
social networks like:FacebookTwitterMySpace
Building a CommunityBuilding Evangelists from your readersSocial Bookmarking:
Yahoo! Buzz GlobalGrind EVIPlist
Community Platforms: Meebo Ning CollectiveX Find the best platform for your specific
content: Audio use Odeo, iTunes, Zune, iMeem, ect.
ContentScheduling contentFrequencySEO friendly URL'sHeadlines (SEO)Keyword Audit, Research, ExplorationGuest WritersOther Content
Podcasts, video blogging (vlogging)
Content con’tUse Google Trends to looks for hot topics to
write about, this will help drive organic referral traffic to your site.
Mobile integration for various devices
Last but not least!Be originalFind your voiceBe engagingPost oftenHAVE FUN!