• Develops enterprise and employability skills

• Develops commercial awareness across disciplines

• Experiential learning puts business theory into practice

• Enhances team-working

• Network with top employers

• Win cash prizes

• Have a lot of fun!

The Universities Business Challenge is the premier simulation-basedundergraduate business competition open to all faculties at UK universities and offers undergraduates theopportunity to improve their knowledge of the business world and their employability skills, meetpotential employers, enhance their CV – have a lot of fun and win cashprizes! Now in its 20th year, theUniversities Business Challenge UK is going from strength to strength. In2016–17 1,550 students participatedfrom over 76 university faculties.

Can your university afford to miss it?

LEARNINGDYNAMICSsimulation centred learning

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TheUK’s leadingcompetition fordevelopingemployability &enterprise skills

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UNIVERSITIES BUSINESS CHALLENGE 2017 – 2018

Royal Holloway, University of London – Winners 2016-17

Lead Employer Partner:

Registrations now open for2017- 18

The challenge to work in teams and understand business principles, be innovative and creative was anawesome experience’ Reading University Team Member

‘The UBC is an experience I wouldrecommend to any student’ Christ Church Canterbury University Team Member

‘The Universities Business Challenge has been one of my best experiences at university to date.We have learned so much’ University of Liverpool Team Member

The UBC embeds employability skills

Employers need graduates who areequipped with a range of core work skills as well as academic ability.

It is competencies such as the following that in the final analysis make students employable:

• analytical skills

• commercial awareness

• interpersonal and influencing skills

• communication skills

• team working, making decisions by consensus and leadership

• customer awareness

• results-driven approach

Who can participate?

The Challenge is open to all undergraduates in the UK enrolled in higher educationcourses, whatever their area of study. Teams will consist of up to five students.

Cash Prizes:

Cash prizes for the three top teams at the finals as follows:

1st Prize – £10002nd Prize – £5003rd Prize – £250

A progressive trophy will be held by the winning team for the next twelve months.

Top three teams 2016/17

1st: Royal Holloway, University of LondonMartin Pereira (Team Leader), Amrit Sidhu, Henna Hussain, Qi Yan and

Marco Chimini (not in photograph).

2nd: Sheffield Hallam UniversityZayne Fulat (Team Leader), Daniel Armstrong, Michael Hawley,

Stephen Berry, Thomas Entecott.

3rd: Edinburgh UniversityImran Marwat (Team Leader), Adamos Spanashis, Brandon Christman,

Fidel Elie Ziyi, Danny Zhang.

What is the UniversitiesBusiness Challenge?Commencing in October each year and run over three rounds through toMarch, the UBC offers undergraduates a unique opportunity to improve theirknowledge of the business world, puttheory into practice and develop theirteam-working, leadership, employabilityand enterprise skills by running arealistically simulated company.

The UBC attracted over 1,550 students in Round One last year fromover 76 university faculties throughoutthe UK. The annual event offersundergraduates the opportunity to takepart in a team-based competitive eventthat helps develop their employability,enterprise and entrepreneurial skills, thus preparing them for the corporateworkplace or to start their own business.

Participating in teams of up to 5members, students adopt the role ofboard directors in a series of realistic,simulated companies, making all thecritical business decisions that affect the company’s performance. The Learning Dynamics simulations used in the UBC are world-class, varied andchallenging, ranging from manufacturing to service businesses to ensure a rounded experience.

The UBC is not just for business studies students. It attracts participantsacross a wide range of faculties from UKuniversities as its role in helping developemployability and enterprise skills isincreasingly recognised.

How does the Challenge Work?

The UBC is a simulation that provides students with the opportunity of acting as aboard of directors who have taken responsibilityfor improving the performance of a company.They will need to take into account not only the financial performance of the company, but also its responsibilities to its variousstakeholders including its suppliers, its customers and its employees.

Undergraduate teams from universities across the UK compete to achieve maximumprofit, acquire new markets and enhancestakeholder ratings.

The Universities Business Challenge starts in October when each team will be given details of the simulated company, itsmarkets and its current financial position. Each team’s decisions, that are vital to thecompany’s success, are uploaded via the UBC website. Each decision period willrepresent six months in the life of the company.Along with the results of each trading period,teams will receive a scenario outlining eventsand issues outside and inside the company which are likely to impact on its business.

At the end of each financial year, the balancesheets for all companies will be made availableto all teams so that they can see how they are measuring up to the competition. For those who want to, there is also the chance to purchase market research information.

The challenge consists of three rounds. Round 1 is run on-line during the first term of the academic year. This is followed by Round 2 Semi-finals with approximately 30% of teams from Round 1 competing atregional locations. The top 10 teams from the semi-finals take part in the Round 3 Grand Final to be held in March 2018.

Visit the UBC website at www.ubcworldwide.com“The UBC has helped us develop the competencies employers are looking for andprepared us to become the business leaders of tomorrow. The UBC experience hasdeveloped me and my team personally and professionally” Team Leader, Bristol University

UBCWorldwide

UBC – enhancing students’employability skills at over 76 participating universities

“It was a great opportunity to work in a team and build on personal skills”

“Placement interviews are centred hearing about you as a person. The best way to convinceyour potential employer of your capabilities is to draw on real life experiences that demonstrateyour best qualities in the finest light possible. The University Business Challenge enables youto do just that; it combines the skill of team work, the quality of tenacity and the attribute ofdetermination that employers want.” Team Leader, Cass Business School, City University

Register on-line at:www.ubcworldwide.com/how-to-enter

Universities Business Challenge UK developed by Learning Dynamics

For UBC entry enquiries please call: +44 (0)20 7520 9288

Enter now for 2017 – 2018To enter your team(s), simply complete and submit the registration form on the UBC website. You canaccess the entry form by using the URL below orscanning the QR code. Once you have entered, you will receive an email acknowledgement. Invoices willbe sent electronically to the invoice email addressprovided on your registration form. Please note thatnames of team members are not required at this stage, only the NUMBER OF TEAMS you wish to enter into the Challenge.

Free team offer: 3 for 2Enter before 31 May 2017 we will give you one team free for every two you enter, i.e. 3 for the price of 2 on top of the Early Registration price. (Please note that the Early Registration price ends on 30 June 2017).

If you have any queries please contact: info@ubcworldwide.com

Early Registration Price Full Registration Price Early

(per team excl VAT) (per team excl VAT) Registration

(up to 30 June 2017) (from 1 July 2017) Savings

1 team £395 £425 per team £30

2 teams £385 £415 per team £60

3 teams £375 £405 per team £90

4 teams £365 £395 per team £120

5 teams £355 £385 per team £150

6 teams £345 £375 per team £180

7 teams £335 £365 per team £210

8 teams £325 £355 per team £240

9 teams £315 £345 per team £270

10 teams £305 £335 per team £300

11 teams £295 £325 per team £330

12 teams £285 £315 per team £360

Please note: VAT will be added to all invoices. Please contact us if you want to enter more than 12 teams.

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