The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest...

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*Source: Nielsen Scantrack data to 13.01.18 - Total Impulse WIN BIG WITH OUR GREAT RETAILER COMPETITION! Buy at: £8.29 Sell at: £1.60 EACH You make: 48.2% Weetabix 10 x 12's PMP £1.60 The UK’s healthiest cereal brand reaching 27m households in the past year! PROFIT from Buy at: £8.29 Sell at: £1.79 EACH You make: 53.7% Weetabix Chocolate/ Protein 10 x 12 's PMP £1.79 more consumers are shopping in independent and symbol stores just like yours!* +6.2% PMPs are seeing great growth, with more sales than standard SKUs* Remember that not every new cereal launched is suitable for the convenience market. Your customers know what they want and that’s the best sellers from the nation’s no.1 cereal brand* Last year, breakfast cereal was worth £55m in impulse and it keeps growing* £55M Real sales nourishment from the No.1 Cereal Brand Breakfast cereals are a massive opportunity for your business. Let’s look at the facts. P11 Offers Available from 30th July - 19th August 2018

Transcript of The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest...

Page 1: The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest cereal brand reaching 27m households in the past year! PROFIT from t: £8.29 t: £1.79

*Source: Nielsen Scantrack data to 13.01.18 - Total Impulse

WIN BIGWITH OUR GREAT RETAILER COMPETITION!

Buy at:£8.29Sell at:£1.60EACH

You make:48.2%Weetabix 10 x 12'sPMP £1.60

The UK’s healthiest cereal brand reaching 27m

households in the past year!

PROFIT from

Buy at:£8.29Sell at:£1.79EACHYou make:53.7%Weetabix Chocolate/Protein 10 x 12 'sPMP £1.79

more consumers are shopping in

independent and symbol stores

just like yours!*

+6.2%

PMPs are seeing great growth, with more sales than standard SKUs*

Remember that not every new cereal launched is suitable for the convenience market. Your customers

know what they want and that’s the best sellers from the nation’s

no.1 cereal brand*

Last year, breakfast cereal was worth

£55m in impulse and it keeps growing*

£55M

Real sales nourishment from the

No.1 Cereal BrandBreakfast cereals are a massive opportunity

for your business. Let’s look at the facts.

P11 Offers Available from 30th July - 19th August 2018

Page 2: The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest cereal brand reaching 27m households in the past year! PROFIT from t: £8.29 t: £1.79

Our easy to navigate planograms will help you sell more cereal

A tasty, mini version of the Nation’s favourite cereal !

*

Buy at:

£5.59Sell at:

£2.19EACHYou make:

48.9%Weetabix Crispy MinisChocolate Chip 5 x 450g PMP £2.19

P11 Offers Available from 30th July - 19th August 2018

Page 3: The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest cereal brand reaching 27m households in the past year! PROFIT from t: £8.29 t: £1.79

*Source: Nielsen Scantrack data to 13.01.18 - Total Impulse

OVER

60 MILLION

BOTTLES

SOLD

• Breakfast drinks category is £26m growing at 30% YoY

• Protein drinks are 23% of the breakfast drinks category

The UK’s No.1 Breakfast Drink *

BEST-TASTING...

BEST-SELLING!

A shopper mission to target Breakfast On The Go

SANDWICHES SANDWICHES SANDWICHES SANDWICHESSANDWICHES SANDWICHES SANDWICHES SANDWICHESSANDWICHES SANDWICHES

Food to go chiller

Why you should stock On The Go • Consumers are willing to pay 234% more for something if it’s a solution*

• Food to go was worth £16.6bn last year*

• This year, Weetabix On The Go increased in value by 42% within Convenience*

• You’ll find them in your Cash & Carry cereal aisle, but make sure you pop them in your store’s chiller

A MASSIVE

77% MARKET SHARE

OF THE BREAKFAST DRINKS SECTOR*

Buy at:£6.39Sell at:£1.50EACHYou make:46.8%Weetabix On The Go Protein Chocolate / Vanilla / Strawberry & Raspberry 8 x 275ml PMP £1.50

Buy at:£5.19Sell at:

£1EACHYou make:35.1%Weetabix On The Go Chocolate / Vanilla / Strawberry / Banana 8 x 250ml PMP £1

P11 Offers Available from 30th July - 19th August 2018

Page 4: The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest cereal brand reaching 27m households in the past year! PROFIT from t: £8.29 t: £1.79

WIN BIGWITH OUR GREAT RETAILER COMPETITION!

You could be on the beach

with Weetabix on the go!

WIN A £500 HOLIDAY VOUCHER

IN OUR BIGPRIZE GIVEAWAY!

How to Enter:1 - Purchase any 2 cases of Weetabix on-the-go plus 1 case of

any other listed Weetabix Big Brand Event Deal*

2 - Email [email protected] with your invoice number, Name, Address, Today’s Group member wholesaler

Competition closes Sunday 19th August 2018

*Full terms and conditions apply and can be accessed at www.www.todays.co.uk/events/bigbrandevent/bbecompetitions/Purchase must include: 1) X 2 cases of Weetabix on the go Chocolate/ Vanilla / Strawberry / Banana 8 x 250ml PMP £1 or Weetabix on the go Protein Chocolate / Vanilla / Strawberry & Raspberry 8 x 275ml PMP £1.50 , Plus 2) 1 case of Weetabix 10 x 12's PMP £1.60/ Weetabix Chocolate/Protein 10 x 12's PMP £1.79, Weetabix Crispy Minis Chocolate 5 x 450g PMP £2.19.

P11 Offers Available from 30th July - 19th August 2018