The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest...
Transcript of The UK’s healthiest cereal brand reaching 27m t: £1 · 2018. 9. 18. · The UK’s healthiest...
*Source: Nielsen Scantrack data to 13.01.18 - Total Impulse
WIN BIGWITH OUR GREAT RETAILER COMPETITION!
Buy at:£8.29Sell at:£1.60EACH
You make:48.2%Weetabix 10 x 12'sPMP £1.60
The UK’s healthiest cereal brand reaching 27m
households in the past year!
PROFIT from
Buy at:£8.29Sell at:£1.79EACHYou make:53.7%Weetabix Chocolate/Protein 10 x 12 'sPMP £1.79
more consumers are shopping in
independent and symbol stores
just like yours!*
+6.2%
PMPs are seeing great growth, with more sales than standard SKUs*
Remember that not every new cereal launched is suitable for the convenience market. Your customers
know what they want and that’s the best sellers from the nation’s
no.1 cereal brand*
Last year, breakfast cereal was worth
£55m in impulse and it keeps growing*
£55M
Real sales nourishment from the
No.1 Cereal BrandBreakfast cereals are a massive opportunity
for your business. Let’s look at the facts.
P11 Offers Available from 30th July - 19th August 2018
Our easy to navigate planograms will help you sell more cereal
A tasty, mini version of the Nation’s favourite cereal !
*
Buy at:
£5.59Sell at:
£2.19EACHYou make:
48.9%Weetabix Crispy MinisChocolate Chip 5 x 450g PMP £2.19
P11 Offers Available from 30th July - 19th August 2018
*Source: Nielsen Scantrack data to 13.01.18 - Total Impulse
OVER
60 MILLION
BOTTLES
SOLD
• Breakfast drinks category is £26m growing at 30% YoY
• Protein drinks are 23% of the breakfast drinks category
The UK’s No.1 Breakfast Drink *
BEST-TASTING...
BEST-SELLING!
A shopper mission to target Breakfast On The Go
SANDWICHES SANDWICHES SANDWICHES SANDWICHESSANDWICHES SANDWICHES SANDWICHES SANDWICHESSANDWICHES SANDWICHES
Food to go chiller
Why you should stock On The Go • Consumers are willing to pay 234% more for something if it’s a solution*
• Food to go was worth £16.6bn last year*
• This year, Weetabix On The Go increased in value by 42% within Convenience*
• You’ll find them in your Cash & Carry cereal aisle, but make sure you pop them in your store’s chiller
A MASSIVE
77% MARKET SHARE
OF THE BREAKFAST DRINKS SECTOR*
Buy at:£6.39Sell at:£1.50EACHYou make:46.8%Weetabix On The Go Protein Chocolate / Vanilla / Strawberry & Raspberry 8 x 275ml PMP £1.50
Buy at:£5.19Sell at:
£1EACHYou make:35.1%Weetabix On The Go Chocolate / Vanilla / Strawberry / Banana 8 x 250ml PMP £1
P11 Offers Available from 30th July - 19th August 2018
WIN BIGWITH OUR GREAT RETAILER COMPETITION!
You could be on the beach
with Weetabix on the go!
WIN A £500 HOLIDAY VOUCHER
IN OUR BIGPRIZE GIVEAWAY!
How to Enter:1 - Purchase any 2 cases of Weetabix on-the-go plus 1 case of
any other listed Weetabix Big Brand Event Deal*
2 - Email [email protected] with your invoice number, Name, Address, Today’s Group member wholesaler
Competition closes Sunday 19th August 2018
*Full terms and conditions apply and can be accessed at www.www.todays.co.uk/events/bigbrandevent/bbecompetitions/Purchase must include: 1) X 2 cases of Weetabix on the go Chocolate/ Vanilla / Strawberry / Banana 8 x 250ml PMP £1 or Weetabix on the go Protein Chocolate / Vanilla / Strawberry & Raspberry 8 x 275ml PMP £1.50 , Plus 2) 1 case of Weetabix 10 x 12's PMP £1.60/ Weetabix Chocolate/Protein 10 x 12's PMP £1.79, Weetabix Crispy Minis Chocolate 5 x 450g PMP £2.19.
P11 Offers Available from 30th July - 19th August 2018