The twitter case study 2014 dimensions of strategy

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The Case Study
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    21-Oct-2014
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The Twitter Case Study, latest in the Dimensions of Strategy Series from John Ashcroft and Company. That's experience worth sharing. Check out the web site, the twitter case study.com.

Transcript of The twitter case study 2014 dimensions of strategy

Page 1: The twitter case study 2014 dimensions of strategy

The

Case Study

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In 2006

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Jack Dorsey sent the first ever Tweet …

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Jack Dorsey sent the first ever Tweet …

… Twitter had six users.

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Twitter had 48,000 usersAt the beginning of 2009

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By the end of the year…

685,000

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And so it began …

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Now Twitter has over 250 million users

Million

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Rivalling LinkedIn amongst the big four!

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But could Twitter generate revenue?

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But could Twitter generate revenue?

The critics had their doubts !

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Now the ARPU is increasing

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And total revenue is increasing too!

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And total revenue is increasing too!

We are projecting revenues of $2 billion by 2016

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Can Twitter actually make money?

But with a market cap of over $20 billion!

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The

Case study .com

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The

Case study .com

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