The Truth About Social Media for Funerals - Ashton Symposium

The Truth About

Social Media for Funerals

• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube• Social Media Strategy for Funeral Industry• Q&A

Adam Franklin, Marketing Manager

Wednesday, 13 November 13

2


4Who’s next?

You?


5


Tweet Tweet!

@Franklin_Adam @Bluewire_Media

Tweet TweetWednesday, 13 November 13

Show of hands

show of hands?


Weiner-‐gateWednesday, 13 November 13

ToolsWednesday, 13 November 13

Don’t have 7me?

No time?


MonitorWednesday, 13 November 13

Relax…


Just like real life!Wednesday, 13 November 13

Twi:erWednesday, 13 November 13

1 referral in 24 hoursWednesday, 13 November 13

1. Facebook comments 2 referrals in 10 minutesWednesday, 13 November 13

1. Facebook comments 8 referrals in 1 day


1. Facebook comments Facebook


INVEST


BloggingWednesday, 13 November 13

Blogging A:racts More Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 13 November 13

http://bit.ly/XDkQV

http://bit.ly/XDkQV

http://twitter.com/?status=Over%252050%2520Marketing%2520Charts%2520and%2520Graphs%2520from%2520@HubSpot%2520http://www.HubSpot.com/Charts





http://www.facebook.com/share.php?u=http://www.HubSpot.com/Charts





http://www.linkedin.com/shareArticle?mini=true&url=http://www.HubSpot.com/Charts&title=Over%252050%2520Marketing%2520Charts%2520and%2520Graphs&summary=Original%2520marketing%2520research%2520with%2520over%252050%2520charts%2520and%2520graphs%2520available%2520for%2520download&source=HubS





26Remarkable content


Done the work


Email MarkeKng

$1 spent$41 return


Email is best. Remember 1995?Wednesday, 13 November 13

Darren Rowse aka @ProBloggerWednesday, 13 November 13

Dear RichWednesday, 13 November 13

Will It Blend?

Cost? $50Views: 10,656,840Total Video Views: 192,351,121

700%

Results?Wednesday, 13 November 13

Social Strategy -‐ Beginner

1. Set up pages



1. Set up pages

2. Secure your URL



1. Set up pages

2. Secure your URL

3. Publish content & enable sharing



1. Set up pages

2. Secure your URL


4. Watch and listen


Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner

1. Set up pages

2. Secure your URL

5. Join in


4. Watch and listen


Social Strategy -‐ IntermediateWednesday, 13 November 13

40Nurture with love

75% information

23% compare

2% ready to buy


41UniverseWednesday, 13 November 13

42Web Strategy SystemWednesday, 13 November 13

43Measure & ImproveWednesday, 13 November 13

What would you do?Wednesday, 13 November 13

48


Up 55%

Up 107% (@replies)

SalesWednesday, 13 November 13

55

“Train hard, win easy”

Sean Bowes


SocialMediaOnlineAcademy.comWednesday, 13 November 13

www.bluewiremedia.com.au/speaking/ashton


http://www.bluewiremedia.com.au/speaking/ashton-funeral-symposium


Thank you.

www.bluewiremedia.com.au/speaking/ashton

If you’d like a hand with your social media, please get in touch!

!

[email protected]@Franklin_Adam

1300 258 394




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The Truth About Social Media for Funerals - Ashton Symposium

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Transcript of The Truth About Social Media for Funerals - Ashton Symposium