The True Marketing Pipeline of 2015 &

BeyondAdrian Martinez, BrainJuiceMichał Szczepański, K2 Media

Pau Garcia-Mila

Mick Griffin

Let’s wine about it

Know your brand/ Brief properly

#RaceTogether

The Result

Corey duBrowa

Solution

• Know your brand• Host a masterclass / teach about your brand• Brief thoroughly

GENERATION Y & Z

Sector by sector

X - Y - Z

Intimacy

Mystery

24/7 online

Omnipresent adverts

Heart driven

C.R.U.S.H.

Relevant content with meaningful context

IT’S ABOUT HUMAN NEEDS & EMOTIONS

Does your product or service satisfy human needs?

Lifting sales is working on human emotions

Sales only exploit human needs, marketing creates

them

BE BOLD OR GO HOME

No. 1 product on the market

Break the rules

Leave the comfort zone

• Thinking out of the box• Concerning generation Y’s demands• Working with human emotions• Aligning your actions with C.R.U.S.H.

simple bold idea > expensive campaign

INBOUND

Quality before quantity

• Web design (RWD, UX, UI)• SEO• Social• Proper PR• Media monitoring

Spending $ effectively

Be on the line

• Teach about your brand and brief• Generations Y & Z are clue• Be bold and C.R.U.S.H

Thank you

Adrian Martinez # 505 948 840Michał Szczepański @mm_szczepanski

Image sources: unsplash.com ; deathtothestockphotos.com ; gratisography.com