Take Your Brand to the Top with Moj Ads

Index:Who are we?

● Introduction● Platform Stats ● Platform Walk Through

Audiences ● Gender split● Tier/City distribution ● Language Affinity

Influencer Ecosystem ● Popular Ones ● Regional Ones ● Industry Specific - Cricket

Ad Offerings ● Branded Hashtag Challenges ● Branded Lens/Filters

Case Studies ● Platform ● Brand

Welcome To Moj

Language First Short Video App

Platform that Nurtures India’s hidden talents

Enables Creativity everyday helping people express themselves

Pledging positivity & happiness

Platform StatisticsThis is how India uses Moj

120 Mn+ MAU

Moj is a booming community of

34 Mins Spent per Day

Out of 24 hours, users give us an average

90 Bn+ Monthly Video Views

Garnering views and winning hearts

3 times a dayUsers open Moj App

Moj is a priority

Platform Walk throughUser experience

Homepage

View a series of autoplaying short videos by swiping

upwards.

Explore new genres of entertainment with every

swipe, and snack on endless creative content.

Explore Feed

For all things trending in India. Explore hashtag trends, discover rising creators, and search your favourite influencers; all under one roof.

Search bar helps you keep track of the latest buzz on Moj.

Platform Walk throughUser experience

Hashtag Pages

Hashtags allow users to identify content that is

trending.Users can increase viewership and fan base by

creating content around trending topics.

Users can duet with influencers follow celebrities,

and view delightful videos.

Make a great first impression through your profile page. Nail your Moj profile with an awesome picture, write a brief bio that describes you, link your social handles, and view your published videos and liked posts.

Profile

Platform Walk throughUser experience

Creative Tools

Go Viral with Creative Tools

Put your creative hat on and make a viral video: Create your own unique content

with Moj AR lenses.

Users can Access 2D or 3D elements, Add music to your

video ,change the video speed, set a timer, and edit

videos on-the-go.

Users can stay up to date by following the trends across different walks of life.

Creative Trends let’s user browse similar content as well give broader ideas to create fun videos as well.

Creative Trends

Introducing Moj users

Audience

Gender Split

30% Male Female

70%

69%Gen Z | 0-25 years

Millennials or GenZ Male or Female - The new age crowd is here!

Language Affinity16 Languages to express!

22 Mn+ MAU | Tamil, Telugu, Kannada & Malayalam

South Moj users

12 Mn+ MAU | Punjabi, Rajasthani, Bhojpuri & Haryanvi

North Moj users

7.9 Mn+ MAU | Bengali, Assamese & Odia

East Moj users

10 Mn+ MAU | Gujarati, Marathi & Urdu

West Moj users

44% Hindi language user base

11% English language user base

Tier wise distribution

Our Top 6 Cities

45%

42%

13%1. Delhi

2. Hyderabad

3. Chennai

4. Bengaluru

5. Jaipur

6. Lucknow

Tier 1 cities

Tier 3 cities

Tier 2 cities

From Metros to Towns, all smiles no frowns!

Creators of Moj

Influencer Ecosystem

Our Brand AmbassadorsThe Glitz and Glamour of the celebrity world on Moj launched in July 2020

Vijay Deverakonda Ananya PandeyOur Ambassadors urged users to swipe it up on Moj to enjoy fun and cool content

Our Top CreatorsIntroducing the Top 10 Moj Influencers of 2020 + their follower count across SM

Riyaz Ali Anushka Sen Arishfa Khan Zaid DarbarAnam Darbar

Awez Darbar Nagma Mirajkar Chinki Minki Ashnoor KaurJannat Zubair

19 Mn 20 Mn 28 Mn 1.4 Mn2.6 Mn

11 Mn 5 Mn 7.6 Mn 11 Mn32 Mn

Regional CreatorsTop regional Moj Influencers of 2020

Pankaj Joshi6.8 Mn

Divya Upadhyay7.5 Mn

Abraz Khan6.8 Mn

Sunny Kalra6.4 Mn

Veer Indori5.6 Mn

Beauty Khan8.4 Mn

Superstar Dewasi1.9 Mn

Mohak Narang8 Mn

Surabhi Rathore7.4 Mn

Cricket Celebs on MojCricket's heartthrobs turn entertainers

Rishabh Pant Irfan Pathan

Unique Value Propositions for your Brand

Ad Offerings

Branded Hashtag Challenge

MASS REACH A unique format to drive mass reach for

the brand with hundred thousand UGC videos created and millions of views

for the brand

VIRALITY One great idea which becomes a part of the trending pop culture

INFLUENCERS Partnerships with social media

influencers and creators who act like a crowd puller

HUMANISING THE BRAND User Generated Content helps build an authentic connect with the brand.

Co-create content with the creative community of Moj.

Branded Hashtag ChallengeAd Placement

Banner Space Branded Hashtag Music Feed

Branded Hashtag Challenge + Lens

JAZZ UP YOUR CONTENTA fun way to jazz up your content by adding a layer of special effect.

BRANDING ELEMENTSMultiple filters/lenses available to place brand elements like logo or product creatively.

VIRTUAL PRODUCT EXPERIENCEAdvanced AI enabled custom filters

and lenses for the brands to give users a virtual product experience.

BRAND-USER BONDHigh engagement with filters/lenses ensures deep brand-user bond organically.

Perfect mix for Awareness and Engagement objectives

Branded Lenses/Filters

AR drives creative customer engagement. Mobile-first audience communicate better with visuals. Interactive content promotes frequent sharing.

Customisable AR Lenses/Filter as per brand need

● Bespoke 2D/ 3D lenses with video recognition technology● High quality facial and foreground features● AR lenses provide lifelike visuals with details and texture● Easy to participate and shorter production time● Encourages user engagement and promotes UGC

Benefits of Moj AR Lenses/Filter

Customised AR Lenses

Put your creative hat on and make a viral video:

● Create your own unique content with Moj AR lenses.

● Access 2D or 3D elements as per the lens requirement through the lens carousel.

● Add music to your video by selecting a track from our trending music library.

● Users can change the video speed, set a timer, and edit videos on-the-go.

Go Viral with Moj Creative Tools

Branded Lens Triggers14 fun-filled gesture and facial expression triggers, so your brand can leverage higher levels of user engagement

Kiss

Raise your eyebrows

Say something

Try it with a friend

Voice changer

Smile

Open your mouth

Move your head

Rotate your phone

Rear camera

Tap!

Tilt your head

Show your hand

Swap Camera

Popular Trends/InterestsMoj users follow these creative trends to browse content

Funky Lipsync ShayariMusic Culture Daily Life Dance Fashion

Platform & Brand

Case Studies

No Filter Women's Day

This Women's Day, Moj advocated for real womanhood with an #Unfiltered Campaign, thus encouraging users to bring real life stories to the surface.

170KTotal Creators

1.9 Bn+Hashtag Views

96 Mn+Total Engagement

570K+Total Videos

#Unfiltered: Real Women, Real Life!

Platform case study

#MojwithRemoA hookstep campaign executed in collaboration with Remo Dsouza where Moj users created the hook step videos on rapper Raftaar’s songsurface.

7 DaysDuration

12.7 KVideos Created

220 Mn+Total Views

Platform case study

636 Mn+Total Views

ObjectiveUser engagement and participation in the hashtag challenge using Fanta Lens, on the occasion of Holi.

334k+Total UCG Videos

#YeHoliFANTAWali

Ad PropertyBranded Hashtag + Banner + Explore Ranking

28 Mn+Engagement

30Influencer Videos

Ad PropertyProvide data

ObjectiveUser engagement and participation in the hashtag challenge.

#TinderInOurOwnWay

101 Mn+Total Views

94k+Total UCG Videos

270 Mn+Engagement

18Influencer Videos

Image Processing

User Profile History

Community Reports

Manual Reviewing

Video Reviews

Users to flag objectionable content

Brand Safety and ModerationKey aspects reviewed for moderation before it appears on the platform

User Bans

IN-FEED ADS

In-feed ads appear as full screen interstitial videos between highly engaging content. Leverage the 120Mn+ monthly active user-base to tell your brand story. Full screen videos ensure full user attention on your brand video.

Objective : Branding

HIGHLIGHTS

● Reach 120Mn users with advanced targeting features

● Click and Impression trackers supported

● Get a premium spot on the app, place your brand video as the first video on the app

● Buy Model : CPM

CREATIVE APPROACH

● Hook in beginning to pull the viewer

● Use music with rights

● Add text within the video which prompts action on click button

IN-FEED ADS

AD SPECS

● Video Duration < 30 seconds (10-15 seconds recommended)

● Dimensions : 9:16 Vertical

● Skippable Video Ad (on Loop)

● File Type : mp4

● Sound : Strongly recommended

● Placement : Moj ‘For You’ feed (home feed)

● CTA : Fade in animation for 2 seconds

● Caption Text : 60 characters

● CTA text : 20 characters

● Can be run programmatically via Google Ad Manager

32%

6%

Safe space

15%