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The Top Retail Trends for 2014 Presented by Hubba
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Transcript of The Top Retail Trends for 2014 Presented by Hubba
![Page 1: The Top Retail Trends for 2014 Presented by Hubba](https://reader034.fdocuments.us/reader034/viewer/2022051411/540db94f8d7f728d7e8b4a9a/html5/thumbnails/1.jpg)
TOP RETAIL TRENDS FOR 2014
presents
@HUBBA HUBBA.COM
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CONSTANT COMMERCE• consumers are always connected and
are constantly in a consideration phase
Trend #1
0
30
60
90
120
2013 2014 2015 2016 2017
% of retail ecommerce sales retail mcommerce sales (billions)
source: eMarketer, Sept 2013
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EXTREME PERSONALIZATION
Trend #2
source: Cisco Customer Experience Report, 2013
34% of consumers use multiple channels when shopping
49% of consumers are comfortable with retailers collecting personal data when shopping online
65% of consumers want to receive retail advice based on their location through their mobile device
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BRIDGING ONLINE & OFFLINE
Trend #3
• brands need to transfer online searches into stores
42%58%
prefer assistance from in-store associatewould take it or leave it
• consumers are seeking offline, buying online
source: Cisco Customer Experience Report, 2013
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THE INTERNET OF THINGS
Trend #4
• products and devices will become more connected to one another
• retailers will use hubs and connect platforms to use data that creates new consumer value
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RISE OF THE QUANTIFIED SELF
Trend #5
• you are your data
• self-tracking wearables will become more widespread and brands will have a more holistic view of your lifestyle
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THE CHANGING STOREFRONT
• content has become a sales channel via mobile and second screen technology
Trend #6
• relevant product info will be delivered to shoppers at key points along path to purchase
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THE CLOCK IS TICKING.What will you do differently this year to stand out in the industry?
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DESIGNED BY EMMA NEMTIN