1

THE WORLDS FIRST AND PREMIER AUTOMATIC

PLAY-IN DEVICE

Now Available for String Instruments and Drums

Acoustic Electric and Bass Guitar

Mandolin Violin Viola Cello Double Bass amp Ukulele

Percussion Instrument Drum

The ToneRite

PRODUCT AND PROCESS WORKS IN

TWO SIMPLE STEPS

First to unlock the maximum potential of your instrumenthellip

The play-in de-dampening process is a well-known phenomenon that occurs when wood instruments are played

regularly for many years Through on-going research ToneRite has developed automatic play-in technology

that can rapidly and safely take your instrument to its highest potential in less than a week The

ToneRite is nearly silent lasts a lifetime and will improve your instruments tone volume and playability

whenever you are not playing it yourself

Second to keep your instrument at its besthellip

The ToneRite is also great for keeping your instrument in top playing shape As instruments go un-played they

begin to build up a natural tension which results in the gradual loss of tonal quality Continual use of the

ToneRite allows your instrument to be ready for you whenever you have the inspiration to

play Your instrument is at its best all the time

2

THE SECRET

BEHIND THE TONERITE IS

its ability to (continually) produce and efficiently transfer vibrational energy into an

instrument safely recreating and magnifying the physics that occur naturally while playing This stimulation

produces a change to the integrated components within an instrument and increases their ability to resonate

together as a whole The result is added volume and instruments that are easier to play with a sound that is

more full and balanced Not only will your instrument sound better but the notes themselves will

come easier allowing you to play more difficult passages with less fatigue

NOT ONLY ENHANCING THE SOUND

OF YOUR INSTRUMENT -

BUT REVOLUTIONIZING IT

The ToneRite has been designed for musicians who are interested in getting the most out of their

instruments and having their instrument ready to play at a momentrsquos notice Each instrument is a unique and

prized possession of its owner and that keeping them sounding their best instills a sense of pride and helps to

foster the relationship that forms between instrument and player

The Play-in Process Relieving tension allows the instrument to vibrate freely As a result your instrument becomes

incredibly responsive problem notes improve less bow pressure or fretting pressure is required the

sound comes more quickly with less effort and the overall quality of tone improves

The ToneRitereg mounts on the bridge for violins violas cellos and the double bass and on the strings for guitars bass guitars mandolins and ukuleles In this manner the ToneRitereg naturally transfers vibrations through the bridge and into the instrument just as the strings do when you play The amplitude and frequency have been optimized to achieve greater results than playing yourself while providing nearly silent operation The play-in process can be accelerated and you should see moderate to large gains in tone balance resonance and playability A lot of older instruments really score well in increasing the lsquoplayabilityrsquo or how easy a note is to pull from your instrument A lighter touch more dynamic range etc These effects while lasting are not entirely permanent It is well known that many times after a gig an instrument sounds better than before or during The simple fact is that we have found the ToneRitereg can have your instrument lsquowarmed uprsquo and ready to go whenever you are

3

ToneRite Inc

2014 Company Fact Sheet

ToneRite Inc is a leading research and development firm in the field of Acoustical Physics Its product the ToneRitereg is

the worlds most advanced and premier play-in device Significantly accelerating the play-in process and providing

increased tone playability and balance the ToneRite makes all of this available in a nearly silent high quality and

portable manner ToneRite Inc manufacturers a line of ToneRite models for nine different string instruments and has just

released the first model from their percussion line ToneRite for drums

Employees 1-10

Headquarters PO Box 5271

Gainesville FL 32601

Type Privately Held

Founded 2007

Website wwwToneRitecom

Key Executives Augi Lye Inventor

Valerie Sheehan President amp CEO

History

For centuries well-versed musicians and luthiers have acknowledged the importance of playing instruments

regularly to achieve and maintain their optimum sound However when accomplished musician and engineer

Agapitus ldquoAugirdquo Lye purchased a new cello he lacked the time necessary to adequately play-in the

instrument Utilizing his knowledge of acoustical physics and leaning on his engineering background Lye

built a prototype that would become the ToneRite

Surprised by the tonal improvements that had occurred in Lyersquos cello in such a short time his luthier fellow

musicians and professionals urged him to continue his research and it was from his exploration that

ToneRite was born

Through their ambitious studies of acoustical physics advanced signal processing engineering and practiced

musicians the ToneRite team have spent years perfecting the science of play-in Finally by uniting tradition

with technology ToneRite has collaborated with luthiers and musicians from around the world to conduct

meticulous research of the play-in process This dedication to their fieldrsquos advancement has brought the

ToneRite play-in device to fruition

The ToneRite Signaturereg was the first commercially available product from ToneRite Inc in early

2007 Currently ToneRite Inc manufactures nine different ToneRite models for a variety of string

instruments ToneRite Inc has just released the first model in their new percussion line ToneRite for drums

4

Core Values

Personal Entrepreneurship and Accountability - Our employees are empowered to take ownership We

function and operate transparently our business is balanced with structure flexibility and risk taking Our

employees constantly innovate create and adapt to change We encourage creative thinking and continuous

learning

Customer Focus and Bonding - Our employees share our customerrsquos appreciation and love of music We

strive to create long-term relationships with them and respond to their passion We build customer loyalty by

fostering a sense of community among ourselves and between clients

Collaboration and Teamwork - Our employees understand that teams share their success so we collaborate to

harness our collective strengths We believe diversity -in all its formsmdashstrengthens innovation We infuse fun

enjoyment and humor into our work

Customer Service

The foundation of the ToneRite brand is its prestigious customer service Few companies today provide a more

personal and attentive buying experience from your initial purchase to continued support throughout the life

of your ToneRite Every ToneRite owner has a personal concierge at ToneRite who can be directly reached or

contacted through the web This service ensures no annoying automated phone system or lengthy waiting just

to have a question answered

5

ToneRite Inc

Executive Biography

Valerie Sheehan President amp CEO

Valerie Sheehan is president and chief executive officer of

ToneRite Inc She is based at ToneRitersquos headquarters in

Gainesville Fla

Sheehan graduated from the University of Florida in spring 2012

with a Bachelorrsquos degree in business administration with a

specialization in education and a minor in entrepreneurship An

avid entrepreneur with a generous spirit she became actively involved in the Gainesville

entrepreneurial scene organizing events for UFrsquos Entrepreneurship Club and its Innovation Hub

incubator the Gainesville Area Innovation Network and the Gainesville Technology Enterprise

Center

After graduating Sheehan dedicated herself to running ToneRite Inc She is devoted to the company

and its customersmdashto the point that she crosses the continent twice a year just to ldquospread the

ToneRite loverdquo visiting clients hosting clinics and hand-delivering ToneRite systems to a few lucky

artists and musicians

It was this diverse background that made Sheehan an ideal candidate for chief executive officer Her

experience in entrepreneurship and her passion for business amplify each other it is Sheehanrsquos

unwavering determination to overcome obstacles that has given ToneRite Inc the multi-national

prominence it has today

Sheehan remains committed to the business and to improving ToneRite products while creating and

maintaining relationships with clients Sheehan holds three core values as influence to her work ethic

and promotes these values throughout the entire company They include personal entrepreneurship

and accountability customer focus and bonding and collaboration and teamwork

Sheehans hard work and steadfast commitment have allowed ToneRite Inc to achieve recognition

from musicians both across the country and around the globe

For more information about ToneRite Inc and its activities please contact

Valerie Sheehan

President amp CEO

ToneRite Inc

vawaidtoneritecom

5

ToneRite Inc

Executive Biography

Valerie Sheehan President amp CEO

Valerie Sheehan is president and chief executive officer of

ToneRite Inc She is based at ToneRitersquos headquarters in

Gainesville Fla

Sheehan graduated from the University of Florida in spring 2012

with a Bachelorrsquos degree in business administration with a

specialization in education and a minor in entrepreneurship An

avid entrepreneur with a generous spirit she became actively involved in the Gainesville

entrepreneurial scene organizing events for UFrsquos Entrepreneurship Club and its Innovation Hub

incubator the Gainesville Area Innovation Network and the Gainesville Technology Enterprise

Center

After graduating Sheehan dedicated herself to running ToneRite Inc She is devoted to the company

and its customersmdashto the point that she crosses the continent twice a year just to ldquospread the

ToneRite loverdquo visiting clients hosting clinics and hand-delivering ToneRite systems to a few lucky

artists and musicians

It was this diverse background that made Sheehan an ideal candidate for chief executive officer Her

experience in entrepreneurship and her passion for business amplify each other it is Sheehanrsquos

unwavering determination to overcome obstacles that has given ToneRite Inc the multi-national

prominence it has today

Sheehan remains committed to the business and to improving ToneRite products while creating and

maintaining relationships with clients Sheehan holds three core values as influence to her work ethic

and promotes these values throughout the entire company They include personal entrepreneurship

and accountability customer focus and bonding and collaboration and teamwork

Sheehans hard work and steadfast commitment have allowed ToneRite Inc to achieve recognition

from musicians both across the country and around the globe

For more information about ToneRite Inc and its activities please contact

Valerie Sheehan

President amp CEO

ToneRite Inc

vawaidtoneritecom

6

Artist Endorsements

Please follow this link to watch our artist endorsement video

I tested the ToneRite device on my new kit from the Pearl Reference Series line and really

liked the results These drums were already the best sounding drums I had played on over these 35

years after having played the best drums on the market already But the immediate improvement in

tone was really amazing after my first 3 days of using the device on my 22 main kick drum The

most impressive moment for me however was after leaving the device on my Masterworks snare

drum for 2 full days This drum was already an amazing sounding very rich woody drum with huge

volume A fully top of the line instrument

I came into my studio that afternoon to record another track for a client and was actually shocked by

what I not only heard but also felt from this snare drum The tone had completely changed the drum

became more focused and had a tighter more aggressive sound the volume had decreased due to the

overtones being more in control And the pitch of the drum was slightly higher than it was 2 days

before

This was honestly the most radical change on the whole drum kit and the change was 100 for the

better The feel aspect of the drum was totally unexpected There is a certain almost inexplicable

feeling that drummers want to get from the kick and snare when we groove and fill and so on that

feeling makes us feel more in control of what we are playing and has the reflection of what we

imagine we sound like Well as I hit that snare drum in those moments after removing the device I

had that exact feeling I really cant tell you how excited I was and still am

ATMA ANUR

As Neal Schon of the rock band JOURNEY said of Atma in ROLLING STONE

MAGAZINE Atma is the JIMI HENDRIX OF DRUMS the guitar players drummer

In the simplest of terms the ToneRite has given my 2009 Ludwig Classic Maple drums a

ldquoDEEP BREATHldquo of air The drums still have the same nature I like that However I believe we all

know the difference between a shallow breath and a deep breath My drums now seem to have

a larger lung capacity This is the best way for me to describe what has happened after using your

cool device

CHRIS WHIPPER LAYTON

Drummer Stevie Ray Vaughan and Kenny Wayne Shepherd Band

The ToneRite Rawks The ToneRite 3G was tested on a$10K Bourgeois guitar with stellar

results The Mids and Lows were markedly enhanced bringing this beautiful instrument to life

Listen for the 3G results on my upcoming 2013 record release that features- Jerry Goodman

(Mahavishnu Orchestra) Derek Sherinian (Dream Theater) Marco Minnemann (Joe Satriani) Atma

Anur (Cacophony) Chad Wackerman (Zappa) and Tony Franklin (Jimmy Page) Rawk

LINDSEY BOULLT - Guitarist

7

I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany

The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit

leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The

inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter

inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems

to have brought out the richness of the mahogany in more warm browns and and and reds and has

brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the

warmth and silky sustain of my guitars

ERIC STADLER - Guitarist

I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm

GARY HOEY - Guitarist

I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as

opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the

subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the

ToneRite do it for me I was impressed with the results and how it seemed to warm it up and

improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that

needed some playing time that I could not give it it also proved some great results in the tone of that

guitar both not high guitars but I really like them and the character they give me especially after the

help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help

keep it open

RICO THOMAS

Guitarist ndash New Song

Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an

instrument is being played or conveyed it is being ToneRited around the clock It opens up new

instruments wakes up those left unplayed for a while and keeps them all feeling played in and

warmed up for whenever I select one (or several) to play

PAUL STATMAN

Award winning mandolin player Actor Producer

I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on

my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the

middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not

playing the guitar as much as possible

PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award

Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument

Designer

8

I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted

immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was

blown away I will have a ToneRite 3G for each of my guitars for years to come

ALEX RAZZ Guitarist

Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na

proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por

decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo

de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de

experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas

com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu

instrumento tivesse envelhecido anos em poucas horas

ULISSES ROCHA

httpwwwulissesrochacom

When you have too many guitars you often dont have enough time to play with them all I think

having a ToneRite around really keeps the neglected guitars happy

HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire

ToneRite is amazing One of the pickups in my main bass had lost some output After a week with

ToneRite the pickups were more balanced and even The bass sounds better than ever The real

mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it

brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite

is always on one of my instruments Adding decades to the tone Bravo team ToneRite

J KOTT ndash Nashvillersquos finest bass player

I am extremely impressed with the ToneRitereg Since using it I have noticed an immense

improvement in the response resonance and tone of my cello

JEFFREY ZEIGLER - Kronos Quartet

Guitar Techs

96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I

mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it

a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable

Everyone is talking about it backstage now Guitar players in the band are jealous

STEVE MORRISON

Drum Tech for Nate Morton on The Voice

Owner of Drum Tech Services and drummer of LA rock band Stranger Things

9

I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and

resonates like it never has before The tone specifically above the 15th fret has improved dramatically

and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting

for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I

have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups

and a single DiMarzio Transition humbucker Great playing instrument

SCOTT APPLETON

Guitar Tech for Rush and Def Leppard

I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the

difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also

new could have had a positive effect on the strings as well The nylon strings usually take a while to

break in

DAVE GRAEF

Guitar Tech Joe Don of Rascal Flatts

We have experimented using the Tone Rite unit on every shell we make including maple ash alder

and the various exotic woods of our USA snare line with noticeable improvement of tone and

resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent

tension on single ply steam bent shells allowing for a tonally aged in quality

Chaz Winzenread

Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-

Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom

wwwlunaguitarscom wwwdimeampscom

Luthiers

The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically

matured

BOB BENEDETTO Benedetto Guitars

The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded

louder seemed to have a wider and even dynamic range and the guitar responded to various string

attacks

TIM MCKNIGHT Guitar Luthier Mcknight Guitars

The ToneRite has made a dramatic difference in the tone of new instruments and has helped to

wake up vintage instruments that havent been played in years

ERIC SCHOENBERG Schoenberg Guitars

10

Delgado Guitars is a family business started in 1928 and passed down three generations to myself

Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and

grandfather I used methods to allow the instrument to open up in tone and soundWhen I

encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical

instrument community However after trying one on a new instrument build years ago I was sold

Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had

a chance to do its magic Delgado Guitars proudly endorses ToneRite

MANUEL A DELGADO

Delgado Guitars

Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed

guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone

and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber

and electronics benefit greatly

SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited

I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it

on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight

different snare drums Without coaching he preferred the drum I had been testing and gave me a 25

deposit on the spotThis after informing me that he was not in the market for a new drum The drum

sounded open and had a bright finish

ED MENDEL Owner Craftsman of Ancient Tree Drums

Dealer Testimonials

Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive

tried it on

DAVID BROMBERG

David Bromberg Fine Violins

Cant keep them on the shelves

MATT WALBERG

TWO OLD HIPPIES

The ToneRite RAWKS We are selling more guitars

GRANDMAS MUSIC

Customer Testimonials

You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank

you

10

Delgado Guitars is a family business started in 1928 and passed down three generations to myself

Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and

grandfather I used methods to allow the instrument to open up in tone and soundWhen I

encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical

instrument community However after trying one on a new instrument build years ago I was sold

Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had

a chance to do its magic Delgado Guitars proudly endorses ToneRite

MANUEL A DELGADO

Delgado Guitars

Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed

guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone

and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber

and electronics benefit greatly

SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited

I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it

on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight

different snare drums Without coaching he preferred the drum I had been testing and gave me a 25

deposit on the spotThis after informing me that he was not in the market for a new drum The drum

sounded open and had a bright finish

ED MENDEL Owner Craftsman of Ancient Tree Drums

Dealer Testimonials

Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive

tried it on

DAVID BROMBERG

David Bromberg Fine Violins

Cant keep them on the shelves

MATT WALBERG

TWO OLD HIPPIES

The ToneRite RAWKS We are selling more guitars

GRANDMAS MUSIC

Customer Testimonials

You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank

you

11

Rick Lindstrom

Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things

about your companyYou are the best company we have dealt with in a long long time and your

product is fantastic

Jan and Gary Cornett

Many thanks for the fast reply If only every other business were so efficient in responding wed be

living in a great world

John Slevin

12

Contact

Valerie Sheehan

President and CEO

ToneRite Inc

vawaidtoneritecom

352-672-3233

ToneRite kicks its way into the drum world

GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its

upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension

in the instrument to produce a fuller louder and richer sound

The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of

playing in only three days

Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his

Pearl snare drum and main kick drum

ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the

immediate improvement in tone was really amazing after the first three days of using the devicerdquo

Having had access to the highest quality drums on the market Anur said the sound of the instrument

after treatment with the drum ToneRite was impressive

ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when

we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the

reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after

removing the device I had that exact feelingrdquo

The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that

has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most

influential drummers in the world

13

ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder

and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo

Chaz Winzenread key accounts manager at ddrum said

Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated

with the ToneRite

The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate

freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for

72 for an initial treatment

14

ToneRite expands to New Zealand with new distributor Bad Seed Ltd

GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and

it has recently added a new distributor on the opposite side of the globe

Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September

Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes

before sending it to its new owner

Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad

Seed guitars are already broken-in and ready to rock from the first time the case is opened

ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the

Gainesville Fla-based company the opportunity to better serve dealers and expand their network

This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan

President and CEO of ToneRite said

Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and

manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand

Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently

negotiating with several prominent international distributors in countries like Canada and Brazil further paving

ToneRitersquos road to world domination

15

12

Contact

Valerie Sheehan

President and CEO

ToneRite Inc

vawaidtoneritecom

352-672-3233

ToneRite kicks its way into the drum world

GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its

upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension

in the instrument to produce a fuller louder and richer sound

The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of

playing in only three days

Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his

Pearl snare drum and main kick drum

ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the

immediate improvement in tone was really amazing after the first three days of using the devicerdquo

Having had access to the highest quality drums on the market Anur said the sound of the instrument

after treatment with the drum ToneRite was impressive

ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when

we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the

reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after

removing the device I had that exact feelingrdquo

The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that

has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most

influential drummers in the world

13

ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder

and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo

Chaz Winzenread key accounts manager at ddrum said

Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated

with the ToneRite

The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate

freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for

72 for an initial treatment

14

ToneRite expands to New Zealand with new distributor Bad Seed Ltd

GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and

it has recently added a new distributor on the opposite side of the globe

Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September

Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes

before sending it to its new owner

Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad

Seed guitars are already broken-in and ready to rock from the first time the case is opened

ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the

Gainesville Fla-based company the opportunity to better serve dealers and expand their network

This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan

President and CEO of ToneRite said

Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and

manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand

Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently

negotiating with several prominent international distributors in countries like Canada and Brazil further paving

ToneRitersquos road to world domination

15

13

ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder

and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo

Chaz Winzenread key accounts manager at ddrum said

Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated

with the ToneRite

The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate

freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for

72 for an initial treatment

14

ToneRite expands to New Zealand with new distributor Bad Seed Ltd

GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and

it has recently added a new distributor on the opposite side of the globe

Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September

Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes

before sending it to its new owner

Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad

Seed guitars are already broken-in and ready to rock from the first time the case is opened

ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the

Gainesville Fla-based company the opportunity to better serve dealers and expand their network

This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan

President and CEO of ToneRite said

Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and

manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand

Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently

negotiating with several prominent international distributors in countries like Canada and Brazil further paving

ToneRitersquos road to world domination

15

14

ToneRite expands to New Zealand with new distributor Bad Seed Ltd

GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and

it has recently added a new distributor on the opposite side of the globe

Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September

Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes

before sending it to its new owner

Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad

Seed guitars are already broken-in and ready to rock from the first time the case is opened

ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the

Gainesville Fla-based company the opportunity to better serve dealers and expand their network

This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan

President and CEO of ToneRite said

Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and

manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand

Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently

negotiating with several prominent international distributors in countries like Canada and Brazil further paving

ToneRitersquos road to world domination

15

15

16

We have some amazing artists joining us this year for live music and demorsquos

Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models

Lindsey Boullt

More Like Me

Run 2 Cover

Lance Allen

J Bass Kott

Michelle Lambert

Eric Stadler

Gary Hoey

Neil Zaza

Ralphe Armstrong

Johnny DeMarco

Ismael Vargas Jr

Jamie Dupuis

Frank Crespo

Trevor Gordon Hall

Kaela Jean Kinney

Paul Statman

Steve Morrison