The Titan's Journey - Five Stages

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2014 Kaihan Krippendorff All Rights Reserved. 5 Phases of the Titan’s Journey Kaihan Krippendorff April 24, 2014 Helping clients solve problems that matter.

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Talk I delivered April 25, 2014 to the "Gathering of Titan's" event in Boston, a room full of entrepreneurial CEOs, building businesses. Pulled from my "Way of Innovation," here are the five phases the journey of any innovator/ titan/ outthinker passes through: 1. Metal - grow discontented 2. Water - create possibility 3. Wood - formation, pushing through resistance 4. Fire - breakout, passing the tipping point 5. Earth - consolidating your gains Then you destroy your innovation and start again, as Pablo Picasso said "All creativity is at first an act of destruction." Link to book: http://www.amazon.com/Way-Innovation-Elements-Reinvent-Organization-ebook/dp/B0045U9UGQ/ref=sr_1_1?ie=UTF8&qid=1398457130&sr=8-1&keywords=way+of+innovation

Transcript of The Titan's Journey - Five Stages

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2014 Kaihan Krippendorff All Rights Reserved.

5 Phases of the Titan’s Journey

Kaihan KrippendorffApril 24, 2014

Helping clients solve problems that matter.

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Ray Kroc

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Mohammad Yunus

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Tata

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Thomas Edison

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Betsy Johnson

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Richard Branson

Oprah Winfrey

Elizabeth Arden

Dhirubhai Ambani

Bill Gates Charles Revson

Henry Ford

Sōichirō Honda

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Martin Luther King, Jr.

Mother Teresa

Mahatma Gandhi

Nelson Mandela

Rosa Parks Mohammad Yunus

Margaret Thatcher

Benjamin Franklin

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Elon MuskCEO, Tesla Motors

Tom AdamsCEO, Rosetta Stone

Mark ZuckerbergCEO, Facebook

Arianna Huffington CEO, Huffington Post

Robert Keane CEO, Vistaprint

Wayne GattinellaCEO, WebMD

Sabrina Herrera Cofounder, Genomma Lab

Marissa MayerCEO, Yahoo

Larry PageCEO, Google

Mark VadonFounder, Blue Nile

Josh LinknerFounder, ePrize

Ann HandCEO, Project Frog

Susan LyneCEO, Gilt Groupe

Cory BookerMayor, Newark, NJ, USA

Jeff BezosFounder, Amazon.com

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Metal - Discontent

“Discontent is the first necessity of progress.”

- Thomas Edison

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Water

“All that we are begins with our thoughts.”- Buddha

Water- Imagination

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Wood - Formation“There is nothing more difficult to

take in hand…or more uncertain

in its success than to take the lead in the introduction of a new order of things. Because the innovator has

for enemies all those who have done well under

the old conditions and lukewarm defenders who may do well under

the new.”

Niccolo Machievelli, The Prince,

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FireFire- Breakout

“Energy may be likened to the bending of a crossbow; decision to the releasing of a trigger.”

Sun Tzu (544-496 BC)

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Earth - Consolidation

“After crossing a river you

should move far away from it.”

Sun Tzu. The Art of War

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Water: Imagination

Metal: Discontent

Wood: Formation

Fire: Breakout

Earth: Consolidation

Source: The Way of Innovation by Kaihan Krippendorff

Five Phases of your Journey (the Wu-Xing Cycle)

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Metal: Discontent

Water: Imagination

Metal: Discontent

Wood: Formation

Fire: Breakout

Earth: Consolidation

Source: The Way of Innovation by Kaihan Krippendorff

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“You are what your deep driving desire is; As your desire is, so is your will; As your will is, so is your deed; As your deed is, so is your destiny.”

Brihadaranyaka Upanishad, IV.4.5

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Discontent: your propellent

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Recognizing discontent

“I just think a future in which anyone can shoot stuff into space is more exciting than one which

only the government can.”

Elon Musk, founder, Space-X (2003 interview)

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The Universe Out of Alignment

Personal pre-existing commitment

Environmental shift

Competitive inflexibility

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Positive v. negative discontent

The cause of all suffering is when what you expect will happen is different from actually happens.

- Buddhist saying

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Positive v. negative discontent

”Depression is the inability to construct a future … [it] occur[s] more in the dimension of time than in space.”

- Rollo May

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Generating the right kind of discontent

Your desired state

Today

Your actual state

Frustration

Tomorrow

Your ideal future

Your “mess”

Positive discontent

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“A man will never construct anything he cannot conceive.”

- Leland Stanford Sr.

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Water: Imagination

Water: Imagination

Metal: Discontent

Wood: Formation

Fire: Breakout

Earth: Consolidation

Source: The Way of Innovation by Kaihan Krippendorff

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A New Game Begins

Opening Middle End

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Alexandra Kosteniuk

How Do Great Strategists See the “Winning Move?”

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Relative number of games chess players recognize

Grand master Master Expert

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Europe & North America –Fairy tales

Japan – Koan

India – Puranas

China – 36 stratagems

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Identifying Outthinkers

Value creation (TRS)

Revenue growth (CAGR)

(EBITDA)Profit margin

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Core Research

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Narratives to Create an Opening

#7 Force two-front battle

#32 Create something out of nothing

#22 Move early to the next battleground

#34 Coordinate the uncoordinated

#33 Be good

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Move Early to the Next Battleground22

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Move Early to the Next Battleground22

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Move Early to the Next Battleground22

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Move Early to the Next Battleground22

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Identify and move early to the next battleground.

Where is the next battleground?- Technological trends?- Social shifts?- Geographies?- Buying patterns?- Needs?

22Move Early to the Next Battleground

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Narratives to Create an Opening

#7 Force two-front battle

#32 Create something out of nothing

#22 Move early to the next battleground

#34 Coordinate the uncoordinated

#33 Be good

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Coordinate the Uncoordinated34

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Example of our work

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Example of our work

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Combine and coordinate independent elements within your environment to orchestrate much greater power.

Who would we like to coordinate?- Customers- Experts- Employees- Real estate- Regulators- Competitors- Driveways- …

Coordinate the Uncoordinated34

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Narratives to Create an Opening

#7 Force two-front battle

#32 Create something out of nothing

#22 Move early to the next battleground

#34 Coordinate the uncoordinated

#33 Be good

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Force a Two-Front Battle7

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7 Force a Two-Front Battle

Cloud providers

Cloud servicesRetail

“There is no physical analog for what Amazon.com is becoming.”

- Jeff Bezos

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7 Force a Two-Front Battle

Shoes

ShoesCustomer service

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7 Force a Two-Front Battle

Traditional CPA firms

ProjectsResources (Accnts)

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Force a two-front battle7

Project your unique capability into a new area.

What is your unique advantage/ capability?

Into what new area could you project this?

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Narratives to Create an Opening

#7 Force two-front battle

#32 Create something out of nothing

#22 Move early to the next battleground

#34 Coordinate the uncoordinated

#33 Be good

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Environment

Employees

Community

Govern-ment /country

Share-holders

Customers

Be Good33

Corporation

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33 Be Good

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33

66

Be Good

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33 Be Good

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The Holstee Manifesto

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Adopt a strategy that Benefits others.

How can you create strategic power by pursuing a strategy that benefits others?

Be good33

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Narratives to Create an Opening

#7 Force two-front battle

#32 Create something out of nothing

#22 Move early to the next battleground

#34 Coordinate the uncoordinated

#33 Be good

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Create Something Out of Nothing32

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Create Something Out of Nothing32

Julie Pickens

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Ingvar Kamprad

Create Something Out of Nothing32

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Create Something Out of Nothing32

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Create Something Out of Nothing32

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Add a new piece the board.

What would you like to create/ add to the game?- New categories?- New occasions or needs?- New customers?- New suppliers?- New distributors?- New regulations?

Create something out of nothing32

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Wood: Formation

Water: Imagination

Metal: Discontent

Wood: Formation

Fire: Breakout

Earth: Consolidation

Source: The Way of Innovation by Kaihan Krippendorff

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“My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.”

Mohammad Yunus

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“First they ignore you,then they laugh at you,

then they fight you,then you win.”

Mohandas Gandhi

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Fire: Breakout

Fire: Breakout

Source: The Way of Innovation by Kaihan Krippendorff

Water: Imagination

Metal: Discontent

Wood: Formation

Earth: Consolidation

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John Boyd

“Conflict can be viewed as repeated cycles of observing-orienting-deciding-acting by both sides (and at all levels). The adversary that can move through these cycles faster gains an inestimable advantage by disrupting his enemy’s ability to respond effectively’”

- John Boyd

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John Boyd

OODA Loop

1. Observe

2. Orient

3. Decide

4. Act

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Ski scene Toy tank Bicycling scene

Initiating the OODA loop

“A winner is someone who builds __________s when faced with uncertainty”

- John R. Boyd

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Earth: Consolidation

Source: The Way of Innovation by Kaihan Krippendorff

Earth: Consolidation

Fire: Breakout

Water: Imagination

Metal: Discontent

Wood: Formation

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Earth/ Consolidation

Three ways to consolidate your advantage

1. Lock in customers

2. Lock up resources

3. Build scale

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The cycle repeats

Metal: Discontent

Earth: Consolidation

Source: The Way of Innovation by Kaihan Krippendorff

Water: Imagination

Wood: Formation

Fire: Breakout

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“Every act of creation is first an act of destruction.”

- Pablo Picasso

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Five Phases of your Journey (the Wu-Xing Cycle)

Source: The Way of Innovation by Kaihan Krippendorff

Earth: Consolidation

Fire: Breakout

Water: Imagination

Metal: Discontent

Wood: Formation

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