The Titan's Journey - Five Stages
-
Upload
kaihan-krippendorff -
Category
Business
-
view
223 -
download
1
description
Transcript of The Titan's Journey - Five Stages
2014 Kaihan Krippendorff All Rights Reserved.
5 Phases of the Titan’s Journey
Kaihan KrippendorffApril 24, 2014
Helping clients solve problems that matter.
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
Ray Kroc
2014 Kaihan Krippendorff All Rights Reserved.
Mohammad Yunus
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
Tata
2014 Kaihan Krippendorff All Rights Reserved.
Thomas Edison
2014 Kaihan Krippendorff All Rights Reserved.
Betsy Johnson
2014 Kaihan Krippendorff All Rights Reserved.
Richard Branson
Oprah Winfrey
Elizabeth Arden
Dhirubhai Ambani
Bill Gates Charles Revson
Henry Ford
Sōichirō Honda
2014 Kaihan Krippendorff All Rights Reserved.
Martin Luther King, Jr.
Mother Teresa
Mahatma Gandhi
Nelson Mandela
Rosa Parks Mohammad Yunus
Margaret Thatcher
Benjamin Franklin
2014 Kaihan Krippendorff All Rights Reserved.
Elon MuskCEO, Tesla Motors
Tom AdamsCEO, Rosetta Stone
Mark ZuckerbergCEO, Facebook
Arianna Huffington CEO, Huffington Post
Robert Keane CEO, Vistaprint
Wayne GattinellaCEO, WebMD
Sabrina Herrera Cofounder, Genomma Lab
Marissa MayerCEO, Yahoo
Larry PageCEO, Google
Mark VadonFounder, Blue Nile
Josh LinknerFounder, ePrize
Ann HandCEO, Project Frog
Susan LyneCEO, Gilt Groupe
Cory BookerMayor, Newark, NJ, USA
Jeff BezosFounder, Amazon.com
2014 Kaihan Krippendorff All Rights Reserved.
Metal - Discontent
“Discontent is the first necessity of progress.”
- Thomas Edison
2014 Kaihan Krippendorff All Rights Reserved.
Water
“All that we are begins with our thoughts.”- Buddha
Water- Imagination
2014 Kaihan Krippendorff All Rights Reserved.
Wood - Formation“There is nothing more difficult to
take in hand…or more uncertain
in its success than to take the lead in the introduction of a new order of things. Because the innovator has
for enemies all those who have done well under
the old conditions and lukewarm defenders who may do well under
the new.”
Niccolo Machievelli, The Prince,
2014 Kaihan Krippendorff All Rights Reserved.
FireFire- Breakout
“Energy may be likened to the bending of a crossbow; decision to the releasing of a trigger.”
Sun Tzu (544-496 BC)
2014 Kaihan Krippendorff All Rights Reserved.
Earth - Consolidation
“After crossing a river you
should move far away from it.”
Sun Tzu. The Art of War
2014 Kaihan Krippendorff All Rights Reserved.
Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
Five Phases of your Journey (the Wu-Xing Cycle)
2014 Kaihan Krippendorff All Rights Reserved.
Metal: Discontent
Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
“You are what your deep driving desire is; As your desire is, so is your will; As your will is, so is your deed; As your deed is, so is your destiny.”
Brihadaranyaka Upanishad, IV.4.5
2014 Kaihan Krippendorff All Rights Reserved.25
Discontent: your propellent
2014 Kaihan Krippendorff All Rights Reserved.
Recognizing discontent
“I just think a future in which anyone can shoot stuff into space is more exciting than one which
only the government can.”
Elon Musk, founder, Space-X (2003 interview)
2014 Kaihan Krippendorff All Rights Reserved.© Kaihan Krippendorff
The Universe Out of Alignment
Personal pre-existing commitment
Environmental shift
Competitive inflexibility
2014 Kaihan Krippendorff All Rights Reserved.
Positive v. negative discontent
The cause of all suffering is when what you expect will happen is different from actually happens.
- Buddhist saying
2014 Kaihan Krippendorff All Rights Reserved.
Positive v. negative discontent
”Depression is the inability to construct a future … [it] occur[s] more in the dimension of time than in space.”
- Rollo May
2014 Kaihan Krippendorff All Rights Reserved.
Generating the right kind of discontent
Your desired state
Today
Your actual state
Frustration
Tomorrow
Your ideal future
Your “mess”
Positive discontent
2014 Kaihan Krippendorff All Rights Reserved.
“A man will never construct anything he cannot conceive.”
- Leland Stanford Sr.
2014 Kaihan Krippendorff All Rights Reserved.
Water: Imagination
Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
2014 Kaihan Krippendorff All Rights Reserved.
A New Game Begins
Opening Middle End
2014 Kaihan Krippendorff All Rights Reserved.
Alexandra Kosteniuk
How Do Great Strategists See the “Winning Move?”
2014 Kaihan Krippendorff All Rights Reserved.
Relative number of games chess players recognize
Grand master Master Expert
2014 Kaihan Krippendorff All Rights Reserved.
Europe & North America –Fairy tales
Japan – Koan
India – Puranas
China – 36 stratagems
2014 Kaihan Krippendorff All Rights Reserved.
Identifying Outthinkers
Value creation (TRS)
Revenue growth (CAGR)
(EBITDA)Profit margin
2014 Kaihan Krippendorff All Rights Reserved.
Core Research
2014 Kaihan Krippendorff All Rights Reserved.
Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
2014 Kaihan Krippendorff All Rights Reserved.
Move Early to the Next Battleground22
2014 Kaihan Krippendorff All Rights Reserved.
Move Early to the Next Battleground22
2014 Kaihan Krippendorff All Rights Reserved.
Move Early to the Next Battleground22
2014 Kaihan Krippendorff All Rights Reserved.
Move Early to the Next Battleground22
2014 Kaihan Krippendorff All Rights Reserved.
Identify and move early to the next battleground.
Where is the next battleground?- Technological trends?- Social shifts?- Geographies?- Buying patterns?- Needs?
22Move Early to the Next Battleground
2014 Kaihan Krippendorff All Rights Reserved.
Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
2014 Kaihan Krippendorff All Rights Reserved.
Coordinate the Uncoordinated34
2014 Kaihan Krippendorff All Rights Reserved.
Example of our work
2014 Kaihan Krippendorff All Rights Reserved.
Example of our work
2014 Kaihan Krippendorff All Rights Reserved.
Combine and coordinate independent elements within your environment to orchestrate much greater power.
Who would we like to coordinate?- Customers- Experts- Employees- Real estate- Regulators- Competitors- Driveways- …
Coordinate the Uncoordinated34
2014 Kaihan Krippendorff All Rights Reserved.
Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
2014 Kaihan Krippendorff All Rights Reserved.
Force a Two-Front Battle7
2014 Kaihan Krippendorff All Rights Reserved.
7 Force a Two-Front Battle
Cloud providers
Cloud servicesRetail
“There is no physical analog for what Amazon.com is becoming.”
- Jeff Bezos
2014 Kaihan Krippendorff All Rights Reserved.
7 Force a Two-Front Battle
Shoes
ShoesCustomer service
2014 Kaihan Krippendorff All Rights Reserved.
7 Force a Two-Front Battle
Traditional CPA firms
ProjectsResources (Accnts)
2014 Kaihan Krippendorff All Rights Reserved.
Force a two-front battle7
Project your unique capability into a new area.
What is your unique advantage/ capability?
Into what new area could you project this?
2014 Kaihan Krippendorff All Rights Reserved.
Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
2014 Kaihan Krippendorff All Rights Reserved.
Environment
Employees
Community
Govern-ment /country
Share-holders
Customers
Be Good33
Corporation
2014 Kaihan Krippendorff All Rights Reserved.
33 Be Good
2014 Kaihan Krippendorff All Rights Reserved.
33
66
Be Good
2014 Kaihan Krippendorff All Rights Reserved.
33 Be Good
2014 Kaihan Krippendorff All Rights Reserved.
The Holstee Manifesto
2014 Kaihan Krippendorff All Rights Reserved.
Adopt a strategy that Benefits others.
How can you create strategic power by pursuing a strategy that benefits others?
Be good33
2014 Kaihan Krippendorff All Rights Reserved.
Narratives to Create an Opening
#7 Force two-front battle
#32 Create something out of nothing
#22 Move early to the next battleground
#34 Coordinate the uncoordinated
#33 Be good
2014 Kaihan Krippendorff All Rights Reserved.
Create Something Out of Nothing32
2014 Kaihan Krippendorff All Rights Reserved.
Create Something Out of Nothing32
Julie Pickens
2014 Kaihan Krippendorff All Rights Reserved.
Ingvar Kamprad
Create Something Out of Nothing32
2014 Kaihan Krippendorff All Rights Reserved.
Create Something Out of Nothing32
2014 Kaihan Krippendorff All Rights Reserved.
Create Something Out of Nothing32
2014 Kaihan Krippendorff All Rights Reserved.
Add a new piece the board.
What would you like to create/ add to the game?- New categories?- New occasions or needs?- New customers?- New suppliers?- New distributors?- New regulations?
Create something out of nothing32
2014 Kaihan Krippendorff All Rights Reserved.
Wood: Formation
Water: Imagination
Metal: Discontent
Wood: Formation
Fire: Breakout
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
2014 Kaihan Krippendorff All Rights Reserved.
“My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.”
Mohammad Yunus
2014 Kaihan Krippendorff All Rights Reserved.
“First they ignore you,then they laugh at you,
then they fight you,then you win.”
Mohandas Gandhi
2014 Kaihan Krippendorff All Rights Reserved.
Fire: Breakout
Fire: Breakout
Source: The Way of Innovation by Kaihan Krippendorff
Water: Imagination
Metal: Discontent
Wood: Formation
Earth: Consolidation
2014 Kaihan Krippendorff All Rights Reserved.83
John Boyd
“Conflict can be viewed as repeated cycles of observing-orienting-deciding-acting by both sides (and at all levels). The adversary that can move through these cycles faster gains an inestimable advantage by disrupting his enemy’s ability to respond effectively’”
- John Boyd
2014 Kaihan Krippendorff All Rights Reserved.84
John Boyd
OODA Loop
1. Observe
2. Orient
3. Decide
4. Act
2014 Kaihan Krippendorff All Rights Reserved.85
Ski scene Toy tank Bicycling scene
Initiating the OODA loop
“A winner is someone who builds __________s when faced with uncertainty”
- John R. Boyd
2014 Kaihan Krippendorff All Rights Reserved.
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
Earth: Consolidation
Fire: Breakout
Water: Imagination
Metal: Discontent
Wood: Formation
2014 Kaihan Krippendorff All Rights Reserved.
Earth/ Consolidation
Three ways to consolidate your advantage
1. Lock in customers
2. Lock up resources
3. Build scale
2014 Kaihan Krippendorff All Rights Reserved.
The cycle repeats
Metal: Discontent
Earth: Consolidation
Source: The Way of Innovation by Kaihan Krippendorff
Water: Imagination
Wood: Formation
Fire: Breakout
2014 Kaihan Krippendorff All Rights Reserved.
“Every act of creation is first an act of destruction.”
- Pablo Picasso
2014 Kaihan Krippendorff All Rights Reserved.
Five Phases of your Journey (the Wu-Xing Cycle)
Source: The Way of Innovation by Kaihan Krippendorff
Earth: Consolidation
Fire: Breakout
Water: Imagination
Metal: Discontent
Wood: Formation
2014 Kaihan Krippendorff All Rights Reserved.
[email protected] @kaihan• Register for newsletter,
tools, videos• Work out your strategy• Email me to get
presentation• Contact us at Outthinker
for more support