The Time is Now. Rebrand.
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THE TIME IS NOW
description
www.atmediadesign.com "Let's build something greater." That's the motto we live by. At Media elevates brands to create memorable experiences and valuable interactions. "Today's most successful brands are not afraid to reinvent themselves. If your company has growth goals, product / service launches, or the need to inspire employees - the time to reimagine is now. Compelling messaging and visual communication are elements of your brand that have the power to motivate your employees, drive your vision and influence consumers. Let our team inspire you to be brave and reinvigorate the brand you've worked so hard to build." - Antoinette M. Johnson, CEO Customers don't buy what you do, they buy why you do it. -REDEFINE- 1. STRATEGY: Without one, the company and employees are left in the dark. A clear strategy is essential to outline, execute, measure and achieve targeted goals. 2. TARGET: A brand's target audience members are their potential customers. Clearly define them to turn potential into actual. Engage them correctly and they become brand ambassadors. 3. POSITION: Customers don't buy what you do, they buy why you do it. A well positioned brand knows their competition and leads in execution. 4. MESSAGE: A brand's voice is the first greeting to potential customers. It defines core values and guides all visuals. -REFRESH- 1. IDENTITY: A brand's visual communication is the most compelling piece. It tells a story beyond the logo, and captures an audience to speak their language and join their journey. 2. WEB PRESENCE: Gone are the days of only a website. Each component of a brand's presence should be living and breathing the brand experience. -REIGNITE- 1. CULTURE: There is a saying that brand is culture, culture is brand. The employees should be even more excited about the company than even the most loyal consumer. 2. LAUNCH: Show the public your transformation with a brand launch or campaign. Get employees excited, consumers interested and measure the reaction. 3. MANAGE: Brands are alive and need constant attention. The brand experience should be continued through multiple mediums with a consistent voice and message. "Pleasure in the job puts perfection in the work." - Aristotle CASE STUDIES 1. Kinext: This consulting company’s process needed out-of-the-box identity and messaging to compete in a saturated market. www.kinext.com - At Media provided custom web design, icon language, and brand identity to make the project a success. 2. Dynamic Energy: Clean brand elements help deliver this company’s alternative energy message to the right consumer. www.dynamicenergyusa.com - At Media provided logo design, iconic language, custom web and custom CMS development. 3. Nooch: A clean and simple brand helped launch this peer to peer money transfer ser vice aimed at helping college students square up their bills. www.nooch.com - At Media was responsible for logo design, iconic language, and web dev
Transcript of The Time is Now. Rebrand.
THETIME
ISNOW
RECAP RECENTER RECHARGE RECOUP RESEARCH REDEVELOP REMAKE REDO REDEEM REANALYZE RECLAIM REVAMP REINFORCE REASSEMBLE REVIVE
RETAIN REFUEL REVISIT REALIGN
REALIGN RETHINK RECOMMUNICATE RE-REDISCOVER REALIZE RENEW REGROUP REFORMAT REIMAGINE REINVENT RERESTRUCTURE REALIZE REDESIGN RE
REDEFINEREFRESHREIGNITEREBRAND
RECAP RECENTER RECHARGE RECOUP RESEARCH REDEVELOP REMAKE REDO REDEEM REANALYZE RECLAIM REVAMP REINFORCE REASSEMBLE REVIVE
RETAIN REFUEL REVISIT REALIGN
REALIGN RETHINK RECOMMUNICATE RE-REDISCOVER REALIZE RENEW REGROUP REFORMAT REIMAGINE REINVENT RERESTRUCTURE REALIZE REDESIGN RE
LET’SBUILD
SOMETHING
GREATER
That’s the motto we live by.
AT MEDIA ELEVATES BRANDS TO CREATE
MEMORABLE EXPERIENCES & VALUABLE INTERACTIONS.
10 out of 10 At Mediaclients say they wish
they had rebranded sooner.
L E T T E R F R O M C E O
R E D E F I N E
R E F R E S H
R E I G N I T E
C A S E S T U D I E S
O U R P R O C E S S
A NTOINE T TE M A RIE JOHNSONC E O
Today's most successful brands are not afraid to
reinvent themselves. If your company has growth
goals, product/service launches, or the need to
inspire employees - the time to reimagine is now.
Compelling messaging and visual communication
are elements of your brand that have the power to
motivate your employees, drive your vision and
inf luence consumers. Let our team inspire you to
be brave and reinvigorate the brand you've
worked so hard to build.
T H E P O W E R T O
Customers don't buy what you do, they buy why you do it.
RE:DEFINE
STRATEGYWithout one, the company and employees are left in the dark. A clear strategy is essential to outline, execute, measure and achieve targeted goals.
TARGETA brand's target audience members are their potential customers. Clearly define them to turn potential into actual. Engage them correctly and they become brand ambassadors.
POSITIONCustomers don't buy what you do, they buy why you do it.A well positioned brand knows their competition and leads in execution.
MESSAGEA brand's voice is the first greeting to potential customers. It defines core values and guides all visuals.
RE:DEFINE
1
RE:FRESHA brand's visual communication is
the most compelling piece. It tells a
story beyond the logo, and captures
an audience to speak their language
and join their journey.
Gone are the days of only a website.
Each component of a brand's presence
should be living and breathing the
brand experience.
WEB PRESENCEIDENTITY
48%of online shoppersbase their opinion
of a website on overall design
alone.
RE:FRESH
Give new life and energy to consumers, employeesand the future.
48%
RE:IGNITE
A company's missioncan only be achieved when the employees buy into it.
RE:IGNITE
CULTURE MANAGELAUNCHThere is a saying that brand
is culture, culture is brand.
The employees should be
even more excited about
the company than even the
loyal consumer.
Brands are alive and need
constant attention. The
brand experience should be
continued through multiple
mediums with a consistent
voice and message.
Show the public your
transformation with a
brand launch or campaign.
Get employees excited,
consumers interested and
measure the reaction.
CASESTUDIES
"Pleasure in the job puts perfection in the work.”
A R I S T O T L E
CASESTUDIES
IMPACTIMPOSSIBLEThis consul t ing company ’s proces sneeded out- of- the - box ident i t y andmes saging to compete in a satur atedmarket .
CASESTUDY | KINEXT
L O G O C H A N G E
before
after
C U S T O M W E B D E S I G N
I C O N L A N G U A G E
POWERAHEADClean br and element s help del iverthis company ’s a l ternat ive energymes sage to the r ight consumer.
CASESTUDY | DYNAMIC ENERGY
before
L O G O C H A N G E
after
C O M B I N E D H E AT & P O W E R
S O L A R P O W E R
E N E R GY E F F I C I E N CY
I C O N L A N G U A G E / S E R V I C E V E R T I C A L S
C U S T O M W E B D E S I G N & C M S D E V E L O P M E N T
A c lean and s imple br and helped launch this peer to peer money t r ans fer ser v ice a imed at helping col lege s tudent ssquare up thei r bi l l s .
MONEYMADESIMPLE
CASESTUDY | NOOCH
L O G O C H A N G E
before
after
I C O N L A N G U A G E
C U S T O M W E B D E S I G N
CASESTUDY | DUKE & WINSTON
#WEARTHEBEACHThis unique apparel company needed a s t rong br and c ampaign to launch thei r summer produc t l ine.
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C A M P A I G N C O M M E N T S
T W I T T E R M E N T I O N S
over
over
over
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S O C I A L G R O W T H
W E E K 1 W E E K 4 W E E K 8
DIS
CO
VE
RY
CLARIFYvision,strategies,goals & values
ST
RA
TE
GIZ
E
PLANwrite brief& generaloutline of plan & achievescope
CONCEPTcore messaging,identity, strategy,awareness.Achieve Approval
RESEARCHstakeholders’needs, financial/legal,marketing. interviewkey management
key p roj e c t mil e s to n e s
EVALUATEexisting brand,assets and opportunities
PR
OC
ES
S
CR
EA
TIV
E
DESIGNidentity, brand elements,core brand assetsPresent ConceptAchieve Approval
DEVELOPcollateral,marketing items,web presence,touchpoints.Achieve Approval
MA
NA
GE
LAUNCHdevelop launchstrategy & plan, build energy around new brand, implement guidelines & assets.Launch internally & externally
EXPERIENCEmanage brandexperience &customer interaction
"The way to get started is to quit talking and begin doing." W A L T D I S N E Y
atmediades ign.com222B R ACE S T R EE T PHI L A DEL PHI A PA 19106
