The Three Keys To Pulling Useful Data From Analytics
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Improve Your Website and Social Media Efforts Starter Steps for Google Analytics Regis Hadiaris
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21-Oct-2014 -
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Slide show from a presentation by online marketing expert Regis Hadiaris, of Quicken Loans. He made this presentation in April of 2011.
Transcript of The Three Keys To Pulling Useful Data From Analytics
Improve Your Website and Social Media Efforts
Starter Steps for Google Analytics
Regis Hadiaris
America’s Largest Online Mortgage Lender
(4th Largest Overall)
www.quickenloans.com
Who am I?
Personal Development Blog(Goal Setting, Leadership, Getting
Organized at Work, etc.)
www.dotconnectorblog.com
15 years of experience in web analytics condensed
into what YOU need to know.
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“Making the simple complicated is commonplace;
making the complicated simple, awesomely simple, that’s creativity”
- Charles Mingus
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When talking about “Web Analytics” only three questions really matter…
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#1: Where are people coming from
to get to our website?
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#2: Where are people
going on our website?
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#3: Are people doing
what we want?
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Good News:You only need 2 reports in Google Analytics to answer all three of these questions!
Bad News:Neither of those reports are included in Google Analytics
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So…we need to create them...
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STEP 1: What does “conversion” mean to you?
Conversion = What I want people to do
How many people visit my site
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Conversion = What I want people to do
How many people visit my site
Examples (Type of Website): Sales (E-Commerce), Leads (Lead Generation), Email Signups (Publisher), Page Viewed (Any site), Time on Site (Ad revenue), Pages/Visit (Ad revenue)
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= 10% Conversion
10 Leads100 Visitors
Create a “Goal” in Google Analytics
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#1: Where are people coming from
to get to our website?
Create a “Top Sources” Report
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#2: Where are people
going on our website?
Create a “Page Performance” Report
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#3: Are people doing
what we want?
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What about looking at “all social media” traffic?
Here’s how to do it…
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digg|aim|friendfeed|blinklist|fark|furl|misterwongs|wikipedia|stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner|twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace|su\.pr|bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl
Another Tool That Can Help…
23http://www.google.com/support/analytics/bin/answer.py?answer=55578
