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2018 MEDIA KIT

The Independent Voice For Canada’s Doctors since 1965

F O N T: H E LV E T I C A N E U E 7 5 B O L D ( M O D I F I E D )

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PostThe Independent Voice For Canada’s Doctors since 1965

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At 100: Canada’s oldest working doc 2

Photo essay: Foodie, MD! 14

‘Is there a doctor on the plane?’ 16

‘I thought I knew about miscarriage. . .’ 11

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2018 MEDIA KIT 2MedicalThe


MEDICINE HAS EVOLVED.SO HAS THE MEDICAL POST.

We exist to help and inform doctors. We do that uniquely by being independent media—not tethered to a medical association. That’s why the tagline on the front cover of every issue is: “The independent voice for Canada’s doctors since 1965.” Our Physician

print and digital readers respect and expect our honest journalism about issues important to them. As a companion to the print edition, The Medical Post online at CanadianHealthcareNetwork.ca continues the discussion within our robust physician community.

1965 1996

PM 40070230. Canada Post: Please return undeliverable Canadian addresses to: The Medical Post, Circulation Department, One Mount Pleasant Road, 8th Floor, Toronto, Ont. M4Y 2Y5. E-mail [email protected]

SnapshotPercentage of MDs by province who graduated in Canada, 2010:

Source: CMA Masterfile

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reviewed See page 51

Final chance to win anniversary contest! Win a fantastic Indian CME adventure. Enter now! 42

Iceland: The land of fire and ice

tips for last minute questions How to handle door-knob concerns 25

VOLUME 46 NO. 16 | $82 year THE ROGERS NEWSPAPER FOR CANADA’S DOCTORS | CANADIANHEALTHCARENETWORK.CA SEPTEMBER 21, 2010

THE

IDEASISSUE

DEVICES REGISTRIES • UV TATTOOS

‘TALKING’ TO COMA PATIENTS

INFECTION CONTROL GAMES

WARM-BATH ULTRASOUND

JOINT REPLACEMENT 2.0

COCAINE VACCINE • THE

‘NEW’ STETHOSCOPE

SLEEPING AWAY ADDICTION

ANTIBACTERIAL PAPER TOWELS

CANCER RECOVERY PREDICTION

INCONTINENCE MATTRESS • HIDDEN

POWERS OF BLOOD PRESSURE CUFFS

DUO GOWNS • HONEY HEALING • CANCER

NANOPARTICLES • GROUP APPOINTMENTS

BIOPRINTING • GREEN BURIAL• CHECKLISTS

HAUTE HOSPITAL WEAR • THE ACE STUDY

THE FUN THEORY • PLASMA SANITIZERS

FOR HANDS • COOL HEADS PREVAIL

HANDWASH BEEPERS • NO

MORE ANNOYING PRICKS?

VIRTUAL PRACTICE WORLD

BACTERIA-FREE KEYBOARDS

MEDICAL SCHOOL: THE GAME!

SOCIAL NETWORK BEHAVIOURS

ANTI-RAPE CONDOM • BEHAVIOURAL

ECONOMICS • NEW CARDIAC LIGHT

SOAP TIMERS • MEDICAL TATTOOS

BEDBUG PATCH • LOW-COST VENTILATORS

MED ABBREVIATION APPS • AUTISM VOICE

RECORDINGS • MAX-PACK APPOINTMENTS

CENTRAL VENOUS PRESSURE LIGHT • BANISH

WHITE-COAT EFFECT • IMPLANTS THAT GROW

our 45th anniversary special*Here are 45 new medical ideas we thought intriguing–or at least fun

iSto

ckph

oto

4

The arctic nation’s historic and physical charms can’t be denied 17

2010

Financial Checkup: Retirement strategy needed 18

CMPA head on why college actions are rising 10

PM 4

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Jenn

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Robe

rts

On surviving a billing audit 16

OUTSIDER

Dr. Alika Lafontaine on rethinking biases 22

VOLUME 53 NO. 4 • $98 YEAR • THE INDEPENDENT VOICE FOR CANADA’S DOCTORS • APRIL 18, 2017

BY TRISTAN BRONCA

GOES INA year ago Dr. Nadia Alam was an outsider criticizing the OMA. Now, after leading the removal of the executive, she’s on the board with her hands on the levers of power p8

2017 2018NEW

2009

WEBSITE LAUNCHCanadianHealthcareNetwork.ca

eNEWSLETTER LAUNCHMedical Post’s Doctor Daily

GLOSSY STOCK

MAGAZINEFORMAT

MedicalThe


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NEW MAGAZINE

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WITH GLOSSY STOCK



2018 marks a transformation for The Medical Post. The publication doctors rely on will be moving from tabloid-size to magazine-size, on glossy paper. Not only is the format changing, but the frequency is as well: to six times annually.

Each of the six issues will examine a theme that really matters to doctors; an in-depth look at a topic which will feature content and survey data doctors won’t find anywhere else. This new editorial mandate is well-suited to the new magazine, glossy stock format, as each issue will be a “must-read”, high-end editorial package, with a long shelf life. And, as a media brand that’s not tethered to a medical association, we will continue to advocate for the nations’ physicians.

Since 2009 when we launched CanadianHealthcareNetwork.ca and our Doctor Daily eNewsletter, we have successfully engaged doctors with our print product—and our digital products. Readers and advertisers alike see the value of this interplay. Our daily eNewsletter is immediate, it’s doctors-talking-to-doctors, it’s issues oriented. In a word: newsy.

The Medical Post online community is vibrant, providing thousands of physician comments per year, thus ensuring we know the issues that are important to doctors: malpractice, compensation/fees, practice management, college and regulatory issues.

We at The Medical Post take pride in the fact that study after study show that doctors value, and read their print medical publications. Our goal continues to be to provide content that is unique and considered “must-read” by Canada’s GPs and specialists - in print and online.

Colin Leslie Editor-In-Chief

EDITOR’SMESSAGE

The Medical Post’s 50 year content history has been, and continues to be UNIQUE among all Canadian publications doctors receive.The Medical Post’s one-of-a-kind content is:

• independent • mainstream and contrarian physician views• blunt coverage of Canadian medical organizations• a business magazine for doctors• issues oriented• in sync with our digital social media -- and those metrics

drive our content choices (fees, malpractice concerns, doctor employment, practice management, medical records)

• advocacy for doctors

MedicalThe


Non-Association Clinical Journals

Lifestyle Journal

Association Journals

Read

er w

antedness

Engagement

Unique content



@MedicalPost

8,272

TWITTERFOLLOWERS 6,000

Average number of physician online comments to stories in an average year.

EMAIL EXCELLENCEThe Medical Post’s Doctor Daily newsletter far exceeds industry averages for open rates and click-throughs.

THE POWER OF THE BRAND

Canadian doctors say they mostly rely on The Medical Post for “medical politics” coverage.

72%

THE MEDICAL POST CONTENT BRIDGES MULTIPLE PLATFORMS

Our Gender In Medicine survey was conducted online, and surprised us with overwhelming physician participation and thoughtful comments. A followup

series of print articles was featured in The Medical Post and posted online at CanadianHealthcareNetwork.ca. With the gender issue still top-of-mind, a followup

online poll and article asked whether proposed changes to incorporation would disproportionately affect female physicians, again generating impressive participation.

MEDICINE’S GREAT

GENDER DIVIDEWe surveyed over 400 Canadian doctors about the role gender plays

in medicine and found men and women felt very differentlyp. 8

Solve My Problem:

How do I get patients to pay for

uninsured services? 18

CanadianHealthcareNetwork.ca

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VOLUME 53 NO. 7 • $98 YEAR • THE INDEPENDENT VOICE FOR CANADA’S DOCTORS •

JULY 31, 2017

Eric

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THE TAXMAN COMETHProposed tax changes could see incorporated doctors paying tens of thousands more 20

10,909 ENGLISH

34% OPEN RATE 13% CLICK RATE

Physician eNewsletterregistrants

17,191 RegistrantsENGLISH

WEB

Source: CanadianHealthcareNetwork.ca



The independent voice for Canada’s Doctors

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EDITORIAL ADVISORY BOARD & CONTRIBUTORSWhether in print or online, our respected physician advisory board and editorial staff produce The Medical Post’s award-winning content that doctors rely on as their primary source of independent physician media in Canada.

EDITOR-IN-CHIEF Colin Leslie

ASSOCIATE EDITOR

Tristan Bronca

WEB OPERATIONS MANAGERValerie White

LAW COLUMNISTBill Rogers, lawyer

FINANCE COLUMNISTAlan Acton, portfolio

manager

PHYSICIAN COLUMNISTDr. Melissa Yuan-Innes

Dr. Gillian Arsenault community medicine

Dr. Benjamin Barankin dermatology

Dr. Eric Cadeskyfamily medicine

Dr. Mario Elia family medicine

Dr. Taryl FelhaberGP in oncology

Dr. Ferrukh Faruqui family medicine

Dr. Janet Friesen family medicine

Dr. Sarah Gilesfamily medicine

Dr. Lara Hazeltonpsychiatry

Dr. Courtney Howard emergency medicine

Dr. Jordyn Lerner resident, public health

Dr. Edward Leyton integrative medical

psychotherapy

Dr. Bernard Marlow family medicine

Dr. Duncan Rozario general surgery

Dr. David Satok family medicine

Dr. Puneet Seth hospitalist

Dr. Christopher Sun family medicine

Dr. Shawn Whatley rural medicine

Dr. Irvin Wolkoff psychiatry

Dr. Hirotaka Yamashiro pediatrics

Dr. Alan Kaplan family medicine

Dr. Melissa Yuan-Innes:

Columnist on practice

management

MEET OUR PHYSICIAN ADVISORY BOARD

Colin Leslie: writes about

physician pay issues

Valerie White: edits our amazing

doctor bloggers

Dr. Sarah Giles: advisory board member and blogger on physician social issues

Dr. Ferrukh Faruqui: advisory board member and columnist on doctor lifestyle topics

EDITORIAL

Tristan Bronca: explores aspects of medicine that are not well known



PRINT CALENDAR & CONTENTS

HOW WE SELECTED THE CONTENT THEMES: The data and insights we glean from @MedicalPost on Twitter, and from our Doctor Daily eNewsletters, helped drive our choices for the 2018 editorial themes. We will also support each theme with a physician survey. Each issue will include columns and topics that have made The Medical Post a mainstay in physicians’ lives for decades, including: practice management, physician lifestyle and finance.

Issue Space Close Material Close Mail Date Special Reports/Themes

FebruaryTheme: Physician Fees

JANUARY 12 JANUARY 16 FEBRUARY 5

Survey: Physician CompensationCanadian Institute for Health Information (CIHI) doctor pay data outlinedUnfair fee relativity: FPs & Specialists — How do we fix this?

AprilTheme: Boosting Physician Resilience

MARCH 12 MARCH 19 APRIL 9

Survey: Physician Burnout (a critical issue and concern)Cause of most burnout? The system. A call to actionCareer breaks, retirement planning

JuneTheme: Physicians And OTCs

MAY 22 MAY 29 JUNE 19

Survey: Top Physician-Recommended OTC Brands Pharmacist relations Natural health productsPhysician relations with other HCPs

SeptemberTheme: Best Places to Practice in Canada

AUGUST 13 AUGUST 20 SEPTEMBER 10

Survey: Lifestyle AspectsDoctor-specific metrics (pay, malpractice sue rates) Comparing regulatory college environments

OctoberTheme: 30 Most Powerful Doctors

SEPTEMBER 25 OCTOBER 2 OCTOBER 22

Survey: Physician LeadersA periodic ranking of the most influential Canadian doctorsDisruption and physicians

NovemberTheme: Future of Family Medicine

OCTOBER 23 OCTOBER 30 NOVEMBER 19

Survey: Big problems in family medicine and how to fix themHow FPs are feeling by generation: millennials, Gen Xers, BoomersSpecialists: the referral component

*editorial lineup subject to change



PRINT CIRCULATIONAB BC MB NB NF NT NS NU ON PE QC SK YU TOTAL

General Practice & Family Medicine 3,328 2,892 895 629 158 6 606 10 15,032 20 1,785 776 3 26,140

Specialists 1,947 2,130 453 273 108 1 296 1 8,573 21 177 388 1 14,369

TOTAL 5,275 5,022 1,348 902 266 7 902 11 23,605 41 1,962 1,164 4 40,509

SPECIALISTS BREAKDOWN AB BC MB NB NF NT NS NU ON PE QC SK YU TOTAL

Adolescent Medicine 21 15 5 6 82 3 3 135

Allergy and Immunology 3 6 1 5 1 36 3 55

Cardiology 83 109 10 12 6 3 430 11 21 685

Critical Care Medicine 8 8 1 1 26 2 46

Dermatology 63 68 22 9 4 13 262 13 14 468

Emergency Medicine 425 442 131 91 23 1 103 1,852 3 37 80 3,188

Endocrinology & Metabolism 41 55 10 4 5 246 3 6 370

Forensic Medicine 1 1

Gastroenterology 103 73 14 14 4 6 248 1 7 7 477

Geriatric Medicine 70 49 7 11 1 7 297 1 13 5 461

Government Personnel 3 3

Immunology 4 4 21 29

Internal Medicine 158 208 30 14 7 19 634 1 19 39 1,129

Nephrology 25 56 2 1 2 110 1 5 202

Neurology 42 53 11 3 3 89 1 4 7 213

Obstetrics & Gynecology 171 169 48 27 4 21 631 4 15 45 1,135

Oncology 4 75 16 6 103 25 229

Otolaryngology 32 72 8 11 7 7 201 3 8 11 360

Pediatrics 251 155 57 17 5 21 729 2 17 34 1 1,289

Physical Medicine & Rehabilitation 42 53 4 4 1 5 110 4 2 225

Psychiatry 223 297 53 23 3 44 1 664 2 7 46 1,363

Resident/Intern 86 6 1 38 8 1,275 1,414

Respirology 36 53 3 7 1 177 1 3 13 294

Rheumatology 34 47 8 6 1 6 149 1 2 11 265

Urology 22 57 11 8 1 17 197 6 14 333

40,509

65% General Practice & Family Medicine

35%Specialists

source: 2017 PTM, AAM



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CanadianHealthcareNetwork.ca CLASSIFIEDS OCTOBER 17, 2017 23

$300.00/hrInternal Medicine (General and

Subspecialist), Pediatrician, Surgeon, for busy outpatient

clinic in Mississauga.Dr. Stein (416) 464-0238

Stouffville anD Scarborough

MeDical clinicSlooking for F/T and P/T doctor for established walk-in and

family practice. Great support staff, busy medical clinic.

Great split rate.

tel: 416-704-8632 or email: [email protected]

SeMi retiring Doctor is looking for a Locum Doctor or a

Partner for his clinic. Please contact: Sam (647) 643-9222

or Kulwant (416) 816-6049

PhySician requireD for supervising stress tests at nuclear

medicine facility in Brampton. Great hours 9am to 1- 2pm weekdays

and occasional weekends Please contact Dona:

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PhySicianS: ontario • We have a unique opportunity, with a stress-free way to increase income. • Our rapidly growing network of clinics will provide you with an opportunity

to work at one of our locations or from the comfort of your own office or home using our Telemedicine portal. We currently have an overwhelming demand from patients and need new physicians to help with simple patient assessments and consultations.

• We provide all necessary training. • Benefits: exceptional earning potential (significantly more than standard);

absolutely stress-free environment; • No setup or overhead expenses (we handle everything); • No specialized experience required (we provide all training); virtual office

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tel.: (647) 271-4441.

a buSy Milton walK-in/faMily Practice

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MillwooD, eDMonton. alberta PeDiatrician/faMily PhySicianSeeking Full time/Part time Pediatrician

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and Surgeons of Alberta is required.

contact: Dr. Ziaul haque: 780-707-7899

fax: 780-757-3070 email: [email protected]

turn key medical space for family practice/walk-in

clinic,attached to pharmacy in Port colborne, niagara region.

very flexible rent.Sam at 905-730-8222

THE OSHAWA CLINIC GROUP IS RECRUITING PHYSICIANS IN THE FOLLOWING SPECIALTIES:

DERMATOLOGYNEUROLOGY

RHEUMATOLOGYGERIATRICS

The Oshawa Clinic is Canada’s largest multi-specialty medical group practice with full diagnostic services. The Oshawa Clinic is in close proximity to Toronto, as well as cottage country. We offer excellent compensation arrangements with a turnkey set-up. An information package is available upon request. All enquiries will be handled in strict con�dence.

For more details, contact: Harry Horricks, CEO

Tel 905 721-3500Email [email protected]

www.oshawaclinic.com

MeDical SPace for rent We are a very busy medical centre

located in Vaughan looking for a GP/family physician/medical specialist

to rent space/or split. Our office has to offer a shared reception area and

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[email protected] 905-832-6862

the laSer Machine iS branD new.This lightly used and well maintained Syneron Alex Trivantage Laser is in

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veris rem laboribus.Temperumqui del es nem-pellaute nus aliquiandi beaquas acestis apien-im in num a nus il ipsunti to voloreh endip-sae pratem et et officipsam aut audi volupti omnihic atibero offici apicabo reptioria con nemolorpos num isimaio. Ciame am veleser oratuscit facearu mquiduciis ad que consed magni ullor adio. Pa doluptatiori rereium idu-cia nimust experspe voles quunda is ullanie ntotatque exeritas dolum net facil et as apero et, in nimpore nimaio es modi omnimosaes mi, num qui qui blaccup taquunt orisimincti dolore ditempos essuntia volorepelit ullor sed quis pro officientium quam doluptam, conem solorpore conse resequas as iur?

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Clinical focuScaSe Study

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TM

menopauSe

Clinical Focus Case Study*Illustrates an important aspect of case management as a specialist and a family physician discuss a medical complaint.Focused update on management of a specific condition. Discussion is initiated through a case study. Specialist and primary care physicians provide their perspectives and insights on diagnosis, treatment and follow-up.


Colloquium* Experts review emerging trends in clinical issues Virtual roundtable discussion among leading specialists. Emerging trends on clinical issues; balanced editorial.


Rx or OTC Q&APromoting expert answers to commonly aksed questions by HCPsUnique PAAB-approved marketing option that allows manufacturers to answer physicians most frequently asked questions about their drug brand.


Meeting Report*Sponsored medical meeting and conference reports from around the world and around the corner. Timely updates reported with balance and authority. Print and online bundled solution for maximum timely reach and exposure.


* Meets Innovative Medicines Canada’s unaccredited “Other Learning Activities (OLA)” guidelines. Part of our eCME eCortex learning hub (ask for details).

CUSTOM TURNKEY SOLUTIONS

Ask your Account Manager for rate options or download more details at CanadianHealthcareNetwork.ca/mediakits

EXTEND THE REACH of your custom project to

French physicians and pharmacists with Profession Santé, and additional reach to English

Pharmacists with Pharmacy Practice + Business.



Webinars are an engaging way to communicate with our healthcare professional audience (physicians, pharmacists, healthcare managers) and share relevant, timely information and showcase case studies, clinical updates, new product information, new guidelines, etc. Work with EnsembleIQ to create a customized 30 or 60-minute live and on-demand webinar that can include either a single presenter or a panel of influential key opinion leaders (KOLs).

• Webinars are an outstanding showcase for thought leadership content

• Webinars require 6-8 weeks lead time. Available in English and French

Sponsorship Includes: • Production of 30 or 60-minute live webinar

working with your KOLs*• Promotion through all EnsembleIQ print and

digital (including social) channels• Three months promotion:

one month pre-promotion (invitations), and two months post-live webinar

• Hosting on CanadianHealthcareNetwork.ca and/or ProfessionSanté.ca for two months post live webinar

Rate: $15,000 (English OR French) * Rate does not include KOL fees or content development

POLLS & CUSTOM RESEARCH

Insights DiscoveryFind your story using Brand Health Analysis, Competitive Brand Assessments, Brand Buzz, Net Promoter Score, and Key Driver Analysis Tools.

Branded ContentTell your story through Thought Leadership Research, Media Dissemination, Sampling Programs, Online Communities, and Awards Programs.

Polls: Sponsor our topical polls with a leaderboard ad, or include your question(s) in our frequent online polls.

EnsembleIQ has partnered with a full-service research firm, Research+Knowledge=Insights to offer Canada’s largest panel of physicians and pharmacists. Offering surveys with 1,000+ physician and/or pharmacist completes via CanadianHealthcareNetwork.ca and ProfessionSanté.ca’s engaged 110,000+ users. Ask one question on one of our editorial surveys, or we’ll customize a survey just to meet your proprietary needs. Some of our most successful initiatives include editorial tie-in. Ask your account manager for more information.

WEBINARS

SURVEYS



DOCTOR DAILY

DAILY NEWSLETTER

FREQUENCYAsk about our

Digital Bundle options

Registered Users ENGLISH

eNewsletter Registrants ENGLISH

Physician Section 17,191 10,909

CanadianHealthcareNetwork.ca Physician eNewsletters

Media/Publishing Industry Benchmark 2016**

Average Open Rate 34% 19%

Average Click-through Rate 13% 6%**Source: SmartInsights.com – email marketing global statistics 2016

DIGITAL PLATFORMS& ENGAGEMENT

WEBSITE AND eNEWSLETTER

Doctor Daily eNewsletter Rates*

Leaderboard728 pixels x 90 pixels

$610

Big Box300 pixels x 250 pixels

$695

Rates*

ROSSee Digital Media Kit

$105 CPM

eDirectsSee Digital Media Kit

$4,945

WedgeSee Digital Media Kit 680 pixels x 325 pixels

$1,340

Other Digital Advertising Options

See Digital Media Kit for more information and advertising options including Exit intent ads, Therapeutic category exclusivity, Specialty eNewsletter, Site takeover plus more.

SAMPLEMedical Post Doctor

Daily eNewsletter

* all rates net

YOUR AD

LEADERBOARD 1(728 pixels X 90 pixels)

WEDGE(680 pixels X 325 pixels)

BIG BOX(300 pixels

X 250 pixels)

34% OPEN RATE 13%CLICK RATE



CONTINUING MEDICAL EDUCATION

• Accredited and non-accredited courses available to any profession, our approach provides our audiences with access to all programs to advance their professional learning.

• eCortex.ca supports a range of education formats such as text only, video, PDF and PPT.

• Built-in audience on CanadianHealthcareNetwork.ca /ProfessionSanté.ca

• Reach extended via print promotion to physicians and pharmacists with our leading publications

• Content development in partnership with physician organizations, pharmacist organizations, academia and/or societies

eCortex.ca is an inter-professional learning platform for physicians, pharmacists and nurses - the only one of its kind in Canada.

OPTIONS: 1. Turnkey lesson

development

2. Hosting / posting / promotion of your existing programs (i.e. repurposing of small group learning presentations)

Ask your Account Manager for more details.



CONTACT US

TORONTO

ACCOUNT MANAGERS

Norman [email protected]

Scott [email protected]

BRAND DIRECTOR

Martin [email protected]

GROUP BRAND DIRECTOR

Donna [email protected]

HEAD OFFICE

EnsembleIQ20 Eglinton Avenue West, Suite 1800Toronto, Ontario, M4R 1K8

MONTRÉAL

ACCOUNT MANAGERS

Nancy Dumont [email protected]

Pauline [email protected]

SALES COORDINATOR

Laurence [email protected]

GROUP BRAND DIRECTOR

Caroline Bélisle514.446.9580cbelisle@ensembleiq. com

MONTRÉAL OFFICE

EnsembleIQ1425, boulevard René-Lévesque Ouest, bureau 202Montréal, Québec H3G 1T7

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