The Technological Approach to Gaining Followers on Twitter
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Pr!"#$% 2THE TECHNOLOGICAL APPROACH
G&'('() F!**!w#r+ !( Tw'%%#r
March 2, 2012H&,*#, V F-**#r
Specified Outcome
15(#w f!**!w#r+on Fuzzy Days, Noir Nights Twitter Account
theory
Theoretical OrientationS!$'&* L#&r('() .#!r,
+'()*'() !-%
&
communicationstrategy
/0#*'(#1 2 3 4 5
February 17 February 17 - 20 February 20Date
Step
communicationstrategy
S%#1 1
search keywords
communicationstrategy
S%#1 2
by Followingsingling out
communicationstrategy
S%#1 3
through listingSingling Out
S%#1 4
communicationstrategy
TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+
S%#1 5
TRACK RESULTS
communicationstrategy
contraststrategy
/0#*'(#1 2 3 4 5
February 24 February 24 - 27 February 27Date
Step
contraststrategy
S%#1 1
search keywords
contraststrategy
S%#1 2
TWEET CONTENTPr!0!%'!(+, #1'+!2#+, 3( f&$%+
S%#1 5
TRACK RESULTS
contraststrategy
Method !f Evaluation
communicationstrategy
contraststrategy
DISCUSSION&(&*,+'+ &
Q-#+%'!(+?