The Tech Pieces

Birla – ZopNow

http://bkbirla.in/

Agenda

• Jokes

• Intros

• Even more stupid jokes

• What is eCommerce

• Understand all pieces in desi terms

• How to decide what tech to use

Rules

• I terrupt e I do ’t ha e a y slides

• Sleeping is fine, snoring is not

• I do ’t k o all the a s ers so I reser e the right to say I dunno.

• I might not be able to reveal lot of data about

my company

• I am available for follow up discussions

outside the hall after the session.

Run

Who am I?

• IIT Kanpur ( entered and exited with great difficulty )

• Worked with Infosys and Amazon

• CTO at Asklaila

• Chief Music Officer at Bhoole Bisre Geet

• Chief Food Officer at Potluck Restaurant

• RJ with a radio station ( Radiowalla.in )

• Poet at large

• A PJ artist

• The only guy in shorts in this black suit conference

About my company

• ZopNow started in Oct, 2011

• Our tag line – Be Lazy, Buy Easy

• Online hypermarket

• We stock over 7000 SKUs

• Our customers come to us 3-4 times a month

• 25+ SKUs in every order and Rs 1500 as avg basket size

• Nandini Goodlife tetra pack milk is the most sold SKU

• Fastest eCommerce company - We do 3 hr delivery in Bangalore of daily needs

• Mobile orders are bigger compared to web orders

Let us start with a PJ

• What comes after e-Commerce

F-commerce

• Whe you do ’t get your e-Commerce right,

all the F words come to your mind

• Why the fruit tech guys charge so much

• What the fruit do all these acronyms mean

• Is eCommerce fruiting rocket science ( racket

science )

• I have the best site and price but nobody

comes here. What the fruit.

What is eCommerce after all

• MISC - Massively Integrated Supply Chain

• A supply chain is a system of organizations,

people, technology, activities, information and

resources involved in moving a product or

service from supplier to customer.

• Key is optimizing it by controlling various

aspects of it.

ZopNow timeslot issue

• We operate on 4 slots – 9-12, 12-3,3-6,6-9

• Orders used be maximum in morning slot

• Since this slot was the first slot for maximum

duration of time

• Leads to peaks and valleys in workload which

leads to bad people utilization

• 9-12 has lot of traffic on roads

ZopNow timeslot solution

• Introduced 25% more Zoppies for 12-3 and 3-6

slot

• The customers behavior completely changed

after that

• Changed customer behavior for business

benefits

• In next stage we will make it dynamic

Massively Integrated Supply Chain

• Automation of all processes is just the

beginning

• They key is in understanding their inter play

Hosting / BI

Ordering Platform

Inventory Mgmt

Content Mgmt

Supplier Relations

Marketing

Logistics Platform

Customer Service

Warehouse Mgmt

Ordering System

• AKA – website or phone

• Understand what will work in your domain

• Understand offline process, if any in that domain

• Spend time in shops and see how customers interact with products

• If you are on web, SEO is key

• Eg. We did a visible shopping basket because number of “KUs is high’

• Lot of eCommerce companies are already doing 10% biz on mobile

• Swayamvar Shopping

ZopNow Website

Content Management

• AKA – Tujh main rab dikhta hai

• Needed for SEO

• Combine text, images and videos

• Sharable content

Inventory Management – Key Aspects

• AKA – Yahan wahan, kahan kahan, poonchho

mat kahan kahan

• Stock correctness

• Inventory Analysis

• Pilferage management

• Auto Purchase Order generation to optimize

margins and fill rates

Logistics – Key Aspects

• AKA – Mera kuchh saaman, kisi ke paas pada

hai

• Outsourced vs Inhouse

• Kms travelled per order and per Rs

• Tell your customer where the order is

ZopNow Order Tracking

Marketing

• AKA – Mere Karan Arjun aayenge

• Why so many black suits?

• SEO is the key but it will fall flat without technical depth

• SEO is like walk-ins in off line world

• Social – sharability of the content is key – Laziness Contest

– Multi Tasking event

• Landing Page optimizations

• Promotions platforms

BBG Page

Lazy Knight

Supplier Relations

• AKA – Arre tu boli thi, pichhle jumme ko

• Understand who can supply how fast not just

prices

• Long run decisions have to combine both the

factors

Warehouse Management

• AKA – Dhoondho dhoondho re saajna, mere

kaan ka baala

• Just like mobile – incoming and outgoing

• The idea is to stay for shortest period of time

ZopNow Picker Sheet

Hosting

• Once upon a time there used to be something

alled “er er Roo

• Cloud is like bachelors sharing a flat.

• The rent gets shared and reduces cost.

• All of a sudden some friends land up and you

can still squeeze them in – elasticity.

• And you hire a maid to manage all the dirty

linen.

BI

• AKA - Costly Common Sense

• Usually used to justify what you think with data

• Start with Excels

• Excels can be connected to databases

• There is a lot you can do with them

• Use Google Analytics

• Use online docs and forms

ZopNow Customer Map

BI Dashboard

Customer Service

• AKA – when the customer gets fruited

• Use SAS solutions for tickets

• Use cloud telephony – many numbers behind

one number

• Do it yourself for angry customers

• Write personal mails

• Do ’t outsour e if possi le

Key to Tech Decisions

• Do ’t uild a la e high ay a d ride a i y le on that

• The cost of the medicines is dependent on the doctor you choose

• You o ’t lear thi gs i o fere e roo s, e out there

• Use online docs/forms.

• The best code is which is not written.

• Spend money as you see revenue.

Four Stages of eCommerce Software

• Stage 1 – Market places

• Stage 2 – Hosted Solutions

• Stage 3 – eCommerce platforms

• Stage 4 – Actually write code

Disclaimer

• All the characters depicted here are actual

people I have met and advised and are not

fictional. The people who have followed my

advise are still cursing me and I am on the run.

Mrs Arora

• Homemaker of 18 year exp

• Can spend 5 hrs in a apparel shop without

buying anything

• Uses FB a lot but does not know much tech

• Has very limited budget

• Has lots of time as her kids take care of

themselves now

Tech solution for Mrs Arora

• Build FB community

• Use online docs

• Get into a niche

• Spend time talking to your customers and

build relations

• Cost - Zero

Nature In a Bottle

Second to None

Mr Gupta

• Runs a supari business for years

• Inherited from parents

• Knows all the suppliers in Rajsthan

• Has deep relationship for them for decades

• Does not use internet

Solution for Mr Gupta

• Check out marketplaces first

• Get used to the concept of selling online

• Understand how to convey your value

proposition

• If market place gets traction, get into

readymade platforms ( SAS )

The Shah boy

• Rich father who has made lot of money

• His father loves him enough that he can spend

1-2 cr on it

• He knows a little bit of tech jargon

Solution for The Shah Boy

• Get a technical partner onboard

• Value your dad’s o ey

Abhinav dude

• Passed out of NIT

• Can generate 5 kgs of code in 5 mins

• Knows so many buzz words

Solution for Abhinav dude

• Do ’t rite ode

• First see if existing options are good enough

• Copy DB schemas if you decide to write code

from open source platforms

• Remember the best code is which is not

written

Moral Science

• Do ’t uild a te la e high ay to ride a i y le

• Techies will convince you that a twenty lane highway is needed

• Wrong doctor gives costly medicines

• Use online docs/forms

• Use SAS – software as a service

• Cloud can prevent you from a rainy day

• Do ’t take the rap fro te hies. Questio it. • Do ’t aste o ey. It takes a lot of effort to ear

it.

Thanks

Doors are open now

Birla

ZopNow.com