The TAP Report · 2020-04-22 · THE TAP REPORT Atlantic City Period Ending March 31, 2020 Report...
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Report: 8 Year Pace Reports Report for: Atlantic City Period Ending: March 31, 2020 Report Date: April 16, 2020 Please contact Client Care by phone or email with any product questions or needs. A representative will be available to help you Monday – Friday, 9am – 5pm, EST. Client Care Phone: Email: The TAP Report 410-860-2270 [email protected]
Transcript of The TAP Report · 2020-04-22 · THE TAP REPORT Atlantic City Period Ending March 31, 2020 Report...
Report: 8 Year Pace Reports
Report for: Atlantic City
Period Ending: March 31, 2020
Report Date: April 16, 2020
Please contact Client Care by phone or email
with any product questions or needs.
A representative will be available to help you
Monday – Friday, 9am – 5pm, EST.
Client Care Phone:
Email:
The TAP Report
410-860-2270
THE TAP REPORTTable of Contents
Report Page
8 Year Pace 3
2020 Pace 4
2021 Pace 5
2022 Pace 6
2023 Pace 7
2024 Pace 8
2025 Pace 9
2026 Pace 10
2027 Pace 11
8 Year Pace vs Demand 12
8 Year Convention Center (CC) 13
Glossary 14
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
Atlantic City R/N 2020 2021 2022 2023 2024 2025 2026 2027 Total
Definite Room Nights 230,920 83,408 42,506 28,854 15,485 10,247 0 0 411,420
Pace Targets 218,819 99,411 51,462 26,465 14,518 10,817 6,810 3,118 431,420
Variance 12,101 (16,003) (8,956) 2,389 967 (570) (6,810) (3,118) (20,000)
Consumption Benchmark 298,019 298,019 298,019 298,019 298,019 298,019 298,019 298,019 2,384,152
Pace Percentage 106% 84% 83% 109% 107% 95% 0% 0% 95%
Total Demand Room Nights 530,297 331,550 158,117 91,423 54,301 22,865 25,384 0 1,213,937
Lost Room Nights 299,377 248,142 115,611 62,569 38,816 12,618 25,384 0 802,517
Conversion Percentage 44% 25% 27% 32% 29% 45% 0% 0% 34%
Tentative Room Nights 188,568 170,803 143,275 139,775 155,809 72,459 16,849 12,021 899,559
Atlantic City Events
Definite Events 164 38 13 8 5 3 0 0 231
Pace Targets 156 45 18 9 0 0 0 0 228
Variance 8 (7) (5) (1) 5 3 0 0 3
Consumption Benchmark 241 241 241 241 241 241 241 241 1,928
Pace Percentage 105% 84% 72% 89% 500% 300% 0% 0% 101%
Total Demand Events 319 108 42 21 10 5 5 0 510
Lost Events 155 70 29 13 5 2 5 0 279
Conversion Percentage 51% 35% 31% 38% 50% 60% 0% 0% 45%
Tentative Events 135 91 58 48 49 36 5 3 425
0
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2020 2021 2022 2023 2024 2025 2026 2027
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
2020
Atlantic City 2020 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 45,038 31,216 17,804 19,496 20,493 19,764 19,309 2,420 8,529 21,404 16,889 8,558 230,920
Pace Targets 36,074 27,983 21,995 20,226 16,920 18,248 13,722 9,177 13,692 16,275 18,615 5,892 218,819
Variance 8,964 3,233 (4,191) (730) 3,573 1,516 5,587 (6,757) (5,163) 5,129 (1,726) 2,666 12,101
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 125% 112% 81% 96% 121% 108% 141% 26% 62% 132% 91% 145% 106%
Total Demand Room Nights 80,388 42,854 54,998 47,626 43,674 38,262 53,329 40,451 41,324 52,812 21,157 13,422 530,297
Lost Room Nights 35,350 11,638 37,194 28,130 23,181 18,498 34,020 38,031 32,795 31,408 4,268 4,864 299,377
Conversion Percentage 56% 73% 32% 41% 47% 52% 36% 6% 21% 41% 80% 64% 44%
Tentative Room Nights 0 0 0 14,837 49,540 27,954 27,687 4,825 39,118 19,095 3,690 1,822 188,568
Atlantic City 2020 Events
Definite Events 16 30 16 20 14 15 16 3 8 12 8 6 164
Pace Targets 18 22 24 17 14 13 10 6 10 10 7 5 156
Variance (2) 8 (8) 3 0 2 6 (3) (2) 2 1 1 8
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 89% 136% 67% 118% 100% 115% 160% 50% 80% 120% 114% 120% 105%
Total Demand Events 31 39 32 37 30 29 32 11 33 26 11 8 319
Lost Events 15 9 16 17 16 14 16 8 25 14 3 2 155
Conversion Percentage 52% 77% 50% 54% 47% 52% 50% 27% 24% 46% 73% 75% 51%
Tentative Events 0 0 0 12 19 20 20 7 22 24 8 3 135
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
2021
Atlantic City 2021 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 9,010 4,846 7,529 9,428 4,924 12,405 0 783 13,240 4,503 12,835 3,905 83,408
Pace Targets 15,800 11,233 8,437 9,334 7,714 8,488 6,504 4,507 6,680 8,064 9,682 2,968 99,411
Variance (6,790) (6,387) (908) 94 (2,790) 3,917 (6,504) (3,724) 6,560 (3,561) 3,153 937 (16,003)
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 57% 43% 89% 101% 64% 146% 0% 17% 198% 56% 133% 132% 84%
Total Demand Room Nights 35,338 13,176 31,339 26,495 22,268 56,143 40,075 34,261 19,080 14,737 21,086 17,552 331,550
Lost Room Nights 26,328 8,330 23,810 17,067 17,344 43,738 40,075 33,478 5,840 10,234 8,251 13,647 248,142
Conversion Percentage 25% 37% 24% 36% 22% 22% 0% 2% 69% 31% 61% 22% 25%
Tentative Room Nights 19,447 3,212 12,133 16,657 47,144 9,208 18,678 14,127 12,474 15,856 475 1,392 170,803
Atlantic City 2021 Events
Definite Events 2 6 5 4 3 4 0 1 5 3 4 1 38
Pace Targets 5 6 6 5 4 4 3 2 3 3 2 2 45
Variance (3) 0 (1) (1) (1) 0 (3) (1) 2 0 2 (1) (7)
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 40% 100% 83% 80% 75% 100% 0% 50% 167% 100% 200% 50% 84%
Total Demand Events 10 9 14 10 9 17 12 4 7 6 7 3 108
Lost Events 8 3 9 6 6 13 12 3 2 3 3 2 70
Conversion Percentage 20% 67% 36% 40% 33% 24% 0% 25% 71% 50% 57% 33% 35%
Tentative Events 11 5 9 12 8 7 14 3 7 12 1 2 91
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
2022
Atlantic City 2022 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 1,427 6,556 3,146 3,140 0 5,230 5,862 0 0 8,375 8,770 0 42,506
Pace Targets 8,221 6,129 4,431 4,953 4,232 4,406 3,124 2,221 3,310 4,082 4,817 1,536 51,462
Variance (6,794) 427 (1,285) (1,813) (4,232) 824 2,738 (2,221) (3,310) 4,293 3,953 (1,536) (8,956)
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 17% 107% 71% 63% 0% 119% 188% 0% 0% 205% 182% 0% 83%
Total Demand Room Nights 11,277 6,556 32,893 15,852 10,390 11,250 9,491 16,673 5,580 17,680 20,475 0 158,117
Lost Room Nights 9,850 0 29,747 12,712 10,390 6,020 3,629 16,673 5,580 9,305 11,705 0 115,611
Conversion Percentage 13% 100% 10% 20% 0% 46% 62% 0% 0% 47% 43% 0% 27%
Tentative Room Nights 16,907 2,514 6,547 7,968 47,486 6,568 13,252 5,621 16,650 3,368 11,257 5,137 143,275
Atlantic City 2022 Events
Definite Events 1 2 3 2 0 1 1 0 0 1 2 0 13
Pace Targets 2 2 2 2 2 2 1 1 1 1 1 1 18
Variance (1) 0 1 0 (2) (1) 0 (1) (1) 0 1 (1) (5)
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 50% 100% 150% 100% 0% 50% 100% 0% 0% 100% 200% 0% 72%
Total Demand Events 3 2 9 6 2 3 4 3 2 4 4 0 42
Lost Events 2 0 6 4 2 2 3 3 2 3 2 0 29
Conversion Percentage 33% 100% 33% 33% 0% 33% 25% 0% 0% 25% 50% 0% 31%
Tentative Events 5 5 5 4 8 4 8 2 9 4 2 2 58
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
2023
Atlantic City 2023 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 0 6,556 752 0 0 0 8,934 0 462 8,375 3,775 0 28,854
Pace Targets 4,071 3,142 2,355 2,377 2,051 2,292 1,706 1,171 1,798 2,196 2,536 770 26,465
Variance (4,071) 3,414 (1,603) (2,377) (2,051) (2,292) 7,228 (1,171) (1,336) 6,179 1,239 (770) 2,389
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 0% 209% 32% 0% 0% 0% 524% 0% 26% 381% 149% 0% 109%
Total Demand Room Nights 9,210 6,556 15,618 3,520 9,600 0 13,244 2,900 5,877 13,193 11,705 0 91,423
Lost Room Nights 9,210 0 14,866 3,520 9,600 0 4,310 2,900 5,415 4,818 7,930 0 62,569
Conversion Percentage 0% 100% 5% 0% 0% 0% 67% 0% 8% 63% 32% 0% 32%
Tentative Room Nights 15,247 1,914 9,950 7,615 55,116 8,346 5,645 0 11,995 5,332 11,257 7,358 139,775
Atlantic City 2023 Events
Definite Events 0 2 1 0 0 0 2 0 1 1 1 0 8
Pace Targets 1 1 1 1 1 1 1 0 1 1 0 0 9
Variance (1) 1 0 (1) (1) (1) 1 0 0 0 1 0 (1)
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 0% 200% 100% 0% 0% 0% 200% 0% 100% 100% 100% 0% 89%
Total Demand Events 1 2 5 1 1 0 3 1 3 2 2 0 21
Lost Events 1 0 4 1 1 0 1 1 2 1 1 0 13
Conversion Percentage 0% 100% 20% 0% 0% 0% 67% 0% 33% 50% 50% 0% 38%
Tentative Events 4 4 7 3 9 3 3 0 6 4 2 3 48
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
2024
Atlantic City 2024 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 0 6,556 0 0 1,103 0 0 0 7,826 0 0 0 15,485
Pace Targets 2,241 1,579 1,125 1,299 1,144 1,287 929 677 1,067 1,304 1,402 464 14,518
Variance (2,241) 4,977 (1,125) (1,299) (41) (1,287) (929) (677) 6,759 (1,304) (1,402) (464) 967
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 0% 415% 0% 0% 96% 0% 0% 0% 733% 0% 0% 0% 107%
Total Demand Room Nights 0 10,197 0 0 1,103 0 3,120 24,125 7,826 0 0 7,930 54,301
Lost Room Nights 0 3,641 0 0 0 0 3,120 24,125 0 0 0 7,930 38,816
Conversion Percentage 0% 64% 0% 0% 100% 0% 0% 0% 100% 0% 0% 0% 29%
Tentative Room Nights 13,347 1,914 8,958 15,263 47,998 6,842 22,240 0 9,595 13,258 15,162 1,232 155,809
Atlantic City 2024 Events
Definite Events 0 2 0 0 1 0 0 0 2 0 0 0 5
Pace Targets 0 0 0 0 0 0 0 0 0 0 0 0 0
Variance 0 2 0 0 1 0 0 0 2 0 0 0 5
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 0% 200% 0% 0% 100% 0% 0% 0% 200% 0% 0% 0% 500%
Total Demand Events 0 3 0 0 1 0 1 2 2 0 0 1 10
Lost Events 0 1 0 0 0 0 1 2 0 0 0 1 5
Conversion Percentage 0% 67% 0% 0% 100% 0% 0% 0% 100% 0% 0% 0% 50%
Tentative Events 5 4 5 6 7 3 5 0 4 6 3 1 49
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
2025
Atlantic City 2025 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 0 6,000 0 2,823 0 0 1,424 0 0 0 0 0 10,247
Pace Targets 1,379 1,069 841 977 873 991 778 538 847 955 1,179 390 10,817
Variance (1,379) 4,931 (841) 1,846 (873) (991) 646 (538) (847) (955) (1,179) (390) (570)
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 0% 561% 0% 289% 0% 0% 183% 0% 0% 0% 0% 0% 95%
Total Demand Room Nights 0 6,000 3,641 2,823 0 0 1,424 0 0 0 0 8,977 22,865
Lost Room Nights 0 0 3,641 0 0 0 0 0 0 0 0 8,977 12,618
Conversion Percentage 0% 100% 0% 100% 0% 0% 100% 0% 0% 0% 0% 0% 45%
Tentative Room Nights 15,247 2,470 8,513 322 5,986 6,842 90 0 3,337 13,258 15,162 1,232 72,459
Atlantic City 2025 Events
Definite Events 0 1 0 1 0 0 1 0 0 0 0 0 3
Pace Targets 0 0 0 0 0 0 0 0 0 0 0 0 0
Variance 0 1 0 1 0 0 1 0 0 0 0 0 3
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 0% 100% 0% 100% 0% 0% 100% 0% 0% 0% 0% 0% 300%
Total Demand Events 0 1 1 1 0 0 1 0 0 0 0 1 5
Lost Events 0 0 1 0 0 0 0 0 0 0 0 1 2
Conversion Percentage 0% 100% 0% 100% 0% 0% 100% 0% 0% 0% 0% 0% 60%
Tentative Events 4 5 5 1 5 3 1 0 2 6 3 1 36
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
2026
Atlantic City 2026 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 0 0 0 0 0 0 0 0 0 0 0 0 0
Pace Targets 1,127 770 606 704 574 652 517 276 434 435 537 178 6,810
Variance (1,127) (770) (606) (704) (574) (652) (517) (276) (434) (435) (537) (178) (6,810)
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total Demand Room Nights 0 0 14,640 0 0 0 10,744 0 0 0 0 0 25,384
Lost Room Nights 0 0 14,640 0 0 0 10,744 0 0 0 0 0 25,384
Conversion Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Tentative Room Nights 11,465 556 2,970 0 0 1,858 0 0 0 0 0 0 16,849
Atlantic City 2026 Events
Definite Events 0 0 0 0 0 0 0 0 0 0 0 0 0
Pace Targets 0 0 0 0 0 0 0 0 0 0 0 0 0
Variance 0 0 0 0 0 0 0 0 0 0 0 0 0
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total Demand Events 0 0 3 0 0 0 2 0 0 0 0 0 5
Lost Events 0 0 3 0 0 0 2 0 0 0 0 0 5
Conversion Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Tentative Events 2 1 1 0 0 1 0 0 0 0 0 0 5
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Report Date: April 16, 2020
202
Atlantic City 2027 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Definite Room Nights 0 0 0 0 0 0 0 0 0 0 0 0 0
Pace Targets 528 277 217 253 226 256 203 148 233 294 363 120 3,118
Variance (528) (277) (217) (253) (226) (256) (203) (148) (233) (294) (363) (120) (3,118)
Consumption Benchmark 36,074 27,983 21,995 25,575 22,833 25,939 20,543 14,965 23,577 29,714 36,687 12,134 298,019
Pace Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total Demand Room Nights 0 0 0 0 0 0 0 0 0 0 0 0 0
Lost Room Nights 0 0 0 0 0 0 0 0 0 0 0 0 0
Conversion Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Tentative Room Nights 11,465 556 0 0 0 0 0 0 0 0 0 0 12,021
Atlantic City 2027 Events
Definite Events 0 0 0 0 0 0 0 0 0 0 0 0 0
Pace Targets 0 0 0 0 0 0 0 0 0 0 0 0 0
Variance 0 0 0 0 0 0 0 0 0 0 0 0 0
Consumption Benchmark 18 22 24 22 21 22 18 12 23 25 19 15 241
Pace Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total Demand Events 0 0 0 0 0 0 0 0 0 0 0 0 0
Lost Events 0 0 0 0 0 0 0 0 0 0 0 0 0
Conversion Percentage 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Tentative Events 2 1 0 0 0 0 0 0 0 0 0 0 3
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Pace vs Demand Report Date: April 16, 2020
Atlantic City Room Nights 2020 2021 2022 2023 2024 2025 2026 2027 TOTAL
Definite Room Nights 230,920 83,408 42,506 28,854 15,485 10,247 0 0 411,420
Pace Targets 218,819 99,411 51,462 26,465 14,518 10,817 6,810 3,118 431,420
Variance 12,101 (16,003) (8,956) 2,389 967 (570) (6,810) (3,118) (20,000)
Consumption Benchmark 298,019 298,019 298,019 298,019 298,019 298,019 298,019 298,019 2,384,152
Pace Percentage 106% 84% 83% 109% 107% 95% 0% 0% 95%
Total Demand Room Nights 530,297 331,550 158,117 91,423 54,301 22,865 25,384 0 1,213,937
Lost Room Nights 299,377 248,142 115,611 62,569 38,816 12,618 25,384 0 802,517
Conversion Percentage 44% 25% 27% 32% 29% 45% 0% 0% 34%
Tentative Room Nights 188,568 170,803 143,275 139,775 155,809 72,459 16,849 12,021 899,559
Atlantic City Events
Definite Events 164 38 13 8 5 3 0 0 231
Pace Targets 156 45 18 9 0 0 0 0 228
Variance 8 (7) (5) (1) 5 3 0 0 3
Consumption Benchmark 241 241 241 241 241 241 241 241 1,928
Pace Percentage 105% 84% 72% 89% 500% 300% 0% 0% 101%
Total Demand Events 319 108 42 21 10 5 5 0 510
Lost Events 155 70 29 13 5 2 5 0 279
Conversion Percentage 51% 35% 31% 38% 50% 60% 0% 0% 45%
Tentative Events 135 91 58 48 49 36 5 3 425
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THE TAP REPORT Atlantic City Period Ending March 31, 2020
Convention Center Report Date: April 16, 2020
Atlantic City R/N 2020 2021 2022 2023 2024 2025 2026 2027 TOTAL
Definite Room Nights 143,580 54,496 32,400 19,168 14,382 6,000 0 0 270,026
Pace Targets 146,313 73,200 41,736 22,905 11,398 7,836 5,423 3,244 312,055
Variance (2,733) (18,704) (9,336) (3,737) 2,984 (1,836) (5,423) (3,244) (42,029)
Consumption Benchmark 197,918 197,918 197,918 197,918 197,918 197,918 197,918 197,918 1,583,344
Pace Percentage 98% 74% 78% 84% 126% 77% 0% 0% 87%
Total Demand Room Nights 285,769 231,129 115,227 71,506 48,993 18,618 25,384 0 796,626
Lost Room Nights 142,189 176,633 82,827 52,338 34,611 12,618 25,384 0 526,600
Conversion Percentage 50% 24% 28% 27% 29% 32% 0% 0% 34%
Tentative Room Nights 130,999 111,643 114,841 114,668 131,117 63,385 16,849 12,021 695,523
Atlantic City Events
Definite Events 62 20 8 5 4 1 0 0 100
Pace Targets 69 24 13 4 0 0 0 0 110
Variance (7) (4) (5) 1 4 1 0 0 (10)
Consumption Benchmark 102 102 102 102 102 102 102 102 816
Pace Percentage 90% 83% 62% 125% 400% 100% 0% 0% 91%
Total Demand Events 115 53 25 14 7 3 5 0 222
Lost Events 53 33 17 9 3 2 5 0 122
Conversion Percentage 54% 38% 32% 36% 57% 33% 33% 33% 45%
Tentative Events 45 40 35 32 35 27 5 3 222
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THE TAP REPORT
Term Definition
Consumption Benchmark
The average number of definite room nights or definite events produced for each month and year for the last 36 months. Each
month, the “oldest” month is dropped from the calculation and the most recent month is added into the calculation. Note- it is
possible to adjust your consumption benchmark to a manually entered benchmark that does not reflect the last 36 months. Any
manually adjusted benchmark will be labeled with either "DA" or "II" to reflect the source. For more information on Destination
Attractiveness (DA) or Infrastructure Improvement (II) please see their definitions listed below.
Conversion Index
A measurement for each month and year of the client city's conversion percentage compared to the peer set's conversion
percentage. A value greater than 100 indicates that the client city is converting more demand to definite room nights than the peer
set. A number less than 100 indicates that the client city is converting less demand to definite room nights than the Peer Set.
Conversion Index Rank The position of the client's conversion index compared to the peer set.
Conversion PercentageThe percentage of total demand room nights that converts to definite room nights for each month and year at the time the report is
published.
Definite Event Share
Percentage
A percentage indicating the client city's portion of the peer set's definite events.
Definite Events Number of definite leads, confirmed for each month and year at the time the report is published.
Definite Room Night Share
Percentage
A percentage indicating the client city's portion of the peer set's definite room nights.
Definite Room Nights Number of definite room nights, confirmed for each month and year at the time the report is published.
Demand Room Night Share
Percentage
A percentage indicating the client city's portion of the peer set's total room night demand for all bookings in definite or tentative
status.
Destination Attractiveness
(DA)
Indicates that the report is calculated using revised consumption benchmarks and pace targets to take into account destination
attractiveness studies. Destination Attractiveness studies rank the total projected attractiveness of a destination and estimates how
many room nights can be expected based upon the client city's overall package.
Event Pace Index
A measurement for each month and year of the client city's definite events compared to the peer set's definite events. A value
greater than 100 indicates that the client city's definite events are higher than that of the peer set. A number less than 100
indicates that the client city's definite events are less than that of the peer set.
Infrastructure Improvement
(II)
Indicates that the report is calculated using revised consumption benchmarks and pace targets to take into account changes to
client city's infrastructure of convention center or hotel inventory.
Lost Events Number of lost leads, confirmed for each month and year at the time the report is published.
Lost Room nights The number of room nights that have been lost for each month and year at the time the report is published.
Pace Index
A measurement for each month and year of the client city's pace percentage compared to the peer set's pace percentage. A value
greater than 100 indicates that the client city's pace percentage is higher than that of the peer set. A number less than 100
indicates that the client city's pace percentage is less than that of the peer set.
Pace Index Rank The position of the client's pace index compared to the peer set.
Pace Percentage The percentage of definite room nights or events compared to the pace target.
Pace Target
Number of definite room nights or definite events that should be confirmed for each month and year at the time the report is
published. Pace targets are determined by analyzing the last five years of definite room nights/definite events and all definite room
nights/all definite events confirmed for the future. The analysis is completed by comparing the date a booking was confirmed to that
of the arrival date for each confirmed booking and computing the number of months in advance of arrival that each booking was
confirmed.
Room Night Demand Share
Percentage
A percentage indicating the client city's portion of the peer set's demand.
Tentative Events The number of tentative leads, confirmed for each month and year at the time the report is published.
Tentative Room Nights The number of tentative room nights pending for each future month and year at the time the report is published.
Total Demand EventsThe number of total events in definite or lost status for each future month and year at the time the report is published. Note-
Tentative events are not included within the total demand event calculation.
Total Demand Room NightsThe number of total room nights in definite or lost status for each future month and year at the time the report is published. Note-
Tentative room nights are not included within the total demand room night calculation.
Variance The difference between the definite room nights or definite events and the pace target.
Table of Contents
Glossary of Terms
Knowland's Data Reporting and Use Policy can be found at: https://www.knowland.com/data-reporting-and-use-policy/. This policy is intended to provide clarity into Knowland’s data use and reporting rules
to ensure that confidential data provided by customers remains confidential through Knowland’s use of that data to support its products and services. The policy also ensures that Knowland and the TAP
products are compliant with antitrust laws.
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