SHARECON

AND THE SWISS

SHARING ECONOMY

WHAT IS THE SHARING ECONOMY?

The Sharing Economy enables private people to share anything they own through

technology, let it be products, knowledge or services, with other private people around

them. Users are usually remunerated through a reward, swap, money or a digital currency

creating a platform for micro-entrepreneurs in a local peer economy.

The sharing economy is disrupting every industry, from hospitality, to mobility or

gastronomy. It is a gamechanging mental shift from a society focused on consumption to

a society valuing access more than ownership.

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SHARING IS AN OLD CONCEPT

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TECHNOLOGY MAKES SHARING SCALABLE

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WHY IS SHARING BECOMING SUCCESSFUL?

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• Mobile / web technologies: Ease, low cost & speed of connecting people

• Urbanization: More people live closer together

• Economic pressure: sharing resources means utilizing / monetizing idle capacities

• Sustainability: in a resource constraint world, efficient use of resources becomes a

necessity

GLOBAL DEVELOPMENT

• $335bn global market potential

in 2025

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Source: PWC Analysis

SHARING ENTERS MANY INDUSTRIES

7 Sharing Economy landscape Europe

Source: blog.mila.com

DISCOVER THE „GENERATION SHARING“

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• Conscious about consumption

• Not materialistic: „Access trumps ownership“

• Looking for meaning and value

• Environmentally conscious

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Advertising has us

chasing cars and clothes, working

jobs we hate so we can buy shit we don‘t need.

Rachel Botsman in „What‘s mine is yours“

NEW MARKET ORDER

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Sharing Economy Traditional industry

Str

en

gth

• disruptive business models

• progress/innovation through

technology

• existing market share & customer

base

• established ties with politics & other

industry players

Op

po

rtu

nit

ies

•create new market

• first mover advantage

• scale through strategic partnerships

•protect market share

• invest into / acquire sharing startups

• offer own sharing products

• partner with sharing startup

EXAMPLE: PROTECT MARKET SHARE

• Protect market share

• Raise barriers to enter

• Leverage political connections

• Activate industry lobby

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EXAMPLE: OFFER OWN PRODUCTS

• Migros founded sharoo

• Mobility & Mobiliar invest

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EXAMPLE: PARTNER WITH STARTUP

• Swisscom launches“ Swisscom friends

in cooperation with Mila

• Peers provide neighbourly help for

technical issues

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WHAT IS SHARECON

We build long term connections between Sharing Economy startups, industry, politics and

journalists, inform about trends and best practices in the sharing community and promote

the sharing concept, examples and case studies of sharing in society.

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KEY FACTS

• Founded November 2013

• Board members: Stella Schieffer, René F. Lisi, Andreas Amstutz

• Based in Zurich, Switzerland

FOCUS 2015

• Start building a knowledge base and resource center for Swiss Sharing startups

• Regular blogs on trends, experiences and new startups

• Quarterly newsletters

• 2 annual events

• Annual member statistics

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VISION

Sharing of unused

capacities, knowledge and resources

is the matter of course

in a digital, connected and consciously living society.

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MEMBERS

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54 members: 36 companies (~67%), 18 individuals (~33%)

Excerpt from our member list

PAST EVENTS

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Top: Sharecon Kick-Off, March 27th, 2014, Zurich

Right: Regulation of the Sharing Economy, October 2nd, Bern

FURTHER RESOURCES

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Books

Rachel Botsman: What‘s mine is yours

Swiss and global sharing blogs

www.sharecon.ch

www.collaborativeconsumption.com

International sharing associations

www.peers.org

http://ouishare.net

Videos to watch

The Economist: The rise of the sharing economy: Link

TED talk by Lisa Gansky: The future of Business is the

mesh: Link

STAY IN TOUCH

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Sharecon Verein

Learn more: www.sharecon.ch

Like us: www.facebook.com/sharecon.ch

Follow us: @sharecon_ch

Email us: contact@sharecon.ch