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The Swedish Broadcasting Authority 11th October 2012Baltic meeting in RigaThe Swedish Broadcasting AuthorityIssues licenses to broadcast radio and TV to all but Public ServiceSupervises that non-content regulation and conditions are followed by the license holdersIs led by a director-general, appointed by the government25 employees, three sectionsA broadcasting commission within the authority supervises content

OrganizationThe Swedish Broadcasting AuthorityOur goal is to promote a media landscape that is:Open DiverseResponsible The Swedish Radio and Televison ActRequires licenses only if there is a scarcity of capacity (terrestrial TV and radio)Shall comply with applicable rules of contentMay include different conditions

Broadcasting through other platforms (satellite, cable, ip) does not require licenses but shall be registered at the Swedish Broadcasting Authority.Shall comply with applicable rules of content in the act.A decision to register does not include any conditions.

The Swedish Radio and Television Act What is registered?

Name of the media service providerContact informationWhat type of broadcastWhere the broadcast is directedA channel name/designationDate of registration

What are the legal implications of a decision to register a broadcast?

The Swedish Broadcasting Authority has found that the broadcast is within its jurisdiction.

The media service provider shall comply with applicable rules of content.

The Swedish Broadcasting Authority has the responsibility to supervise the broadcast.Registration process of Rossija RTRWhy jurisdiction?The service provider, NCP RUSMEDIACOM is established outside the EEA-area (Moscow).A Satellite up-link in Sweden is used (which is certified by the operators).Rossija RTR is a special version of RTR Planeta.The editorial content shall be the same to all Baltic countries - except that local advertisement may be inserted. One media service was registered at our Authority.The decision is based on information from the service provider.

OrganizationSwedisDepartment of supervisionh Broadcasting Commission?Review the content of the broadcasts - Handles complaints to the broadcasting commission, i.e. watches or listens to the programme and oversees its compliance with the rules. - Only review of programs that are already broadcast. Other supervision - All supervision that is not related to the content of the broadcasting

The Swedish Broadcasting Commission The Swedish Broadcasting CommissionAn independent broadcasting commission within the authority that supervises content.

Swedish Broadcasting Commission (SBC)

Consists of commissioners appointed by the government

The chairman and the vice-chairmen are judges with high judicial offices. Other members have broad experience in the social, cultural and media fields

The starting point for the reviewComplain from the public

Initiative of the SBCComplaintsAbout 2 000 complaints per year (tv and radio)

For efficiency reasons, the Commission do not review all the programs that have received complaints.

Complaints are regarded as tips / ideas and the Commission prioritize the complaints that is likely to contribute to efficient control and a good compliance with the Broadcasting Act. Content rulesContent rulesProvisions in the Radio and Television act-based on the AVMS-directive

Terms and conditions in the licences for terrestrial broadcastsDifferent rules for different types of broadcasting Public service broadcasters

Commercial radio and TV

Community radio and TVPublic service and DTT - rulesPublic service have stricter rules in their broadcasting permits, e.g. ban of advertising, privacy, rules on accuracy and impartiality, protection of minorsCommercial digital terrestrial broadcast have fewer stricter rules in their broadcasting permits, e.g. accuracy, protection of minors and privacy but no rules of impartibility- however the broadcasting companies with at jurisdiction in other European countries dont have these conditions since Swedish law is not applicable to those broadcasts.

The Radio and Television Act- implements the AVMS-directiveA media service provider shall ensure that the overall media services reflect the fundamental concepts of a democratic society, the principle that all persons are of equal value, and the freedom and dignity of the individual.The Radio and Television Act- implements the AVMS-directiveInformation in a television program or in Teletext, which is not commercial advertising and which is transmitted by means other than cable shall be corrected when this is justified.The Radio and Television Act- implements the AVMS-directiveInformation in a television program or in Teletext, which is not commercial advertising and which is transmitted by means other than cable shall be corrected when this is justified.The Radio and Television Act- implements the AVMS-directiveUnless there are special reasons to the contrary, a natural or legal person that broadcasts television other than through cable shall ensure that the following requirements are satisfied:1. More than half the annual transmission time shall be reserved for European works;2. At least ten per cent of the annual broadcasting time or at least ten per cent of the programming budget will be used for European works created by producers who are independent of broadcasters. The proportion of programs produced during the preceding five years should be as high as possible.Television broadcasts in accordance with the first paragraph, unless there are special reasons tothe contrary, are to contain a considerable proportion of programmes in the Swedish language, programs with Swedish artists active in Sweden, and works by Swedish authors active in Sweden.The Radio and Television Act- implements the AVMS-directiveA channel name which has been approved by the Broadcasting Authority must be displayed at least once per broadcasting hour, or, if this is not possible, between the programs.The Radio and Television Act- implements the AVMS-directiveThe Radio and Television Act contains rules regarding

Advertising Product placementSponsorshipUndue prominenceThe Radio and Television Act- stricter rules than the AVMS-directiveStricter rules in Sweden

Programs primarily aimed at children below 12 years of age may not be interrupted or surrounded by advertising. Nor may these programs contain product placement.

The Radio and Television Act- stricter rules than the AVMS-directiveStricter rules in Sweden

Marketing of alcoholic beverages to consumers is not allowed in television programs. Programs in television broadcast may not be sponsored by any party whose principal activity is the manufacture or sale of alcoholic beverages or tobacco products.

The Radio and Television Act- implements the AVMS-directiveViolence and pornographic content Programs containing portrayals of violence of a realistic nature or pornographic images which are broadcast on television must either be preceded by a verbal warning or contain a warning text continuously displayed on the screen throughout the broadcast. Such programs may not be broadcast at times and in a manner that would create a considerable risk of children viewing the programs unless the broadcast is nevertheless defensible on special grounds. Watershed is at 21:00.The Radio and Television Act- implements the AVMS-directiveSanctionsBreaches against rules regarding advertising, sponsorship and product placement can be sanctioned by fees. The fee is decided by the courts system.

Breaches against other rules may result in orders to follow the rules. An order may be subject to a conditional fine.Media use in SwedenTime spent on media per day: 6 hours or 367 min.Top three: Internet 95 min, TV 95 min and radio 81 min.Web TV: 5 min.TV access: 98%Radio access: 99%Broadband access: 85% Daily users of Internet: 69% Smart phone access: 36% Ipad access: 7%

Source: Nordicom-Sverige