The Survey on Marriage Among 3 countries, Thailand, Indonesia, Vietnam 2015

1

“The comparative survey on the topic of

marriage planning in three countries”

There are no big differences when it comes to getting married, everyone is

serious

[Research Summary]

1 Most of male respondents think that they should have around $3,000 – 10,000 to cover their

wedding costs

2 Most of female respondents expected their lovers to have money at least between $3,000-10,000 for

their weddings

3 More than 40% of Thai people tend to cook by themselves for family, while 57% of Vietnamese leave

culinary to their partners

4 Vietnamese respondents want to have two children (75.40%), follow by Indonesian (54.60%) and

Thai (52.60%)

5

Money controller in the household still in charge by female and there are no significant different

between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%)

[Background]

Different countries have their own ways and norms when it comes to having a family. Especially

young generation that they are becoming less concern their traditional way. W&S would like to

know what do the new generation plan about their future wedding and start a family. So we

target our respondents and ask them about their plan.

2

[Research Design]

Research Method Online Research

Fieldwork Period 1st – 3rd October, 2015

Research Area Thailand, Indonesia, Vietnam

Respondent Criteria Who aged above 17 years old

Sample Size 1,500 samples

n Thailand Indonesia Vietnam

Total 1,500 500 500 500

Gender / Relationship status

Male Single 375 125 125 125

Married 375 125 125 125

Female Single 375 125 125 125

Married 375 125 125 125

W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover

Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL:

http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii)

conducted a survey, aimed 750 males and female over 17 years old in Thailand, in the topic of

“Wedding plan survey in 3 countries”

3

[Details]

Please tell us how much money do you think you should prepare for your wedding?

(Including dowry, honeymoon, and party)? [FA] (n=750 Male only)

Most of male respondents think that they should have around

$3,000 – 10,000 to cover their wedding costs

(Unit: %)

0.0

0.0

0.0

36.4

27.6

5.6

24.0

2.8

3.6

0.0

8.4

24.0

11.2

42.4

9.6

1.6

0.8

2.0

0.0

0.0

13.2

6.0

23.2

48.8

4.0

4.8

0.0

0.0

0.0

0.0

0 10 20 30 40 50 60

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Male(Each country n=250)

Thailand Indonesia Vietnam

4

(Unit: %)

0.0

0.0

0.0

32.8

25.6

4.8

28.8

3.2

4.8

0.0

5.6

21.6

8.0

46.4

12.0

1.6

1.6

3.2

0.0

0.0

15.2

3.2

20.8

49.6

5.6

5.6

0.0

0.0

0.0

0.0

0 20 40 60

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Single - Male(Each country n=125)


0.0

0.0

0.0

40.0

29.6

6.4

19.2

2.4

2.4

0.0

11.2

26.4

14.4

38.4

7.2

1.6

0.0

0.8

0.0

0.0

11.2

8.8

25.6

48.0

2.4

4.0

0.0

0.0

0.0

0.0

0 20 40 60

Married - Male (Each country n=125)


5

Please tell us how much money do you think your partner has to prepare for the wedding?

(Including dowry, honeymoon, and party)? [FA] (n=750 Female only)

Most of female respondents expected their lovers to have money at

least between $3,000-10,000 for their weddings

(Unit: %)

0.0

0.0

0.0

39.6

27.2

5.6

18.0

2.8

6.8

0.0

9.2

16.0

8.8

49.6

6.8

4.8

1.6

2.4

0.8

0.0

11.2

6.0

22.0

54.0

4.0

2.0

0.4

0.0

0.0

0.0

0 10 20 30 40 50 60

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Female(Each country n=250)


6

(Unit: %)

0.0

0.0

0.0

31.2

27.2

6.4

24.8

1.6

8.8

0.0

9.6

8.0

8.0

49.6

11.2

5.6

1.6

4.8

1.6

0.0

12.0

5.6

19.2

54.4

4.0

4.0

0.8

0.0

0.0

0.0

0 20 40 60

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Single - Female(Each country n=125)


0.0

0.0

0.0

48.0

27.2

4.8

11.2

4.0

4.8

0.0

8.8

24.0

9.6

49.6

2.4

4.0

1.6

0.0

0.0

0.0

10.4

6.4

24.8

53.6

4.0

.8

0.0

0.0

0.0

0.0

0 20 40 60

Married - Female (Each country n=125)


7

Please tell us after you got married, who do you expected to be the main cooker for the family?

[SA] (n=750 Single only)

Thai single males (30.4%) are expected to be the main cooker, while

92% of single Indonesian females planned to be the main cooker

(Unit: %)

30.4

40.0

16.8

10.4

2.4

8.8

81.6

5.6

2.4

1.6

4.0

88.8

3.2

2.4

1.6

0 20 40 60 80 100

I will cook

My partner will cook

Family member/ Housemaid will cook

Buy/ eat out

Both help to cook

Single - Male(Each country n=125)


54.4

14.4

12.0

15.2

4.0

92.0

2.4

4.8

.8

0.0

71.2

24.8

1.6

1.6

.8

0 20 40 60 80 100

I will cook

My partner will cook

Family member/ Housemaid will cook

Buy/ eat out

Both help to cook

Single - Female(Each country n=125)


8

Please tell us who cook for your family after you get married? [SA)]

(n=750 Married only)

Thai married male (41.6%) are the main cooker at home, and leave a

big gap from Indonesian male (5.6%) and Vietnam (9.6%)

(Unit: %)

41.6

40.8

9.6

6.4

1.6

5.6

93.6

0.8

0.0

0.0

9.6

86.4

4.0

0.0

0.0

0 20 40 60 80 100

I cook

My partner cook

Family member/ Housemaid cook

Buy/ eat out

Both help to cook

Married - Male(Each country n=125)


30.4

40.0

16.8

10.4

2.4

8.8

81.6

5.6

2.4

1.6

4.0

88.8

3.2

2.4

1.6

0 20 40 60 80 100

I cook

My partner cook

Family member/ Housemaid cook

Buy/ eat out

Both help to cook

Married - Female(Each country n=125)


9

Please tell us where do you plan to live after you got married? [SA]

(n=1,500)

After getting married, Thai males (46.8%) want his wife to move in

his family, while most of females prefer to live separately in their

own house

(Unit: %)

46.8

9.6

38.4

5.2

10.0

4.8

82.8

2.4

42.4

12.0

43.6

2.0

0 20 40 60 80 100

In my family's house

In my partner's house

In our own house(Seperated from family)

Do not know / Not sure



27.2

13.6

52.4

6.8

8.0

7.2

83.6

1.2

10.8

32.4

51.2

5.6

0 20 40 60 80 100

In my family's house

In my partner's house

In our own house(Seperated from family)

Do not know / Not sure



10

Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]

(n=1,500)

Vietnamese respondents are expected to spend between $101-300

per month and there are no big different between groups

Comparing between Vietnamese respondent

(Unit: %)

9.6

44.0

32.8

2.4

11.2

3.2

47.2

32.8

2.4

14.4

0 20 40 60

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD

Male / single & married(Each group n=125)

Male single Male married

2.4

49.6

36.8

2.4

8.8

3.2

37.6

42.4

4.8

12.0

0 10 20 30 40 50 60

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD

Female / single & married(Each group n=125)

Female single Female married

11


(n=1,500)

Most of Indonesian male are expected to spend $101-300 per month,

while female are expected to spend $101-500 per month

Comparing between Indonesian respondent

(Unit: %)

4.0

55.2

22.4

2.4

16.0

4.0

60.0

29.6

4.0

2.4

0 20 40 60 80

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD



4.0

34.4

42.4

8.8

10.4

0.8

47.2

38.4

5.6

8.0

0 20 40 60 80

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD



12


(n=1,500)

The expected average Thai expenditure after getting married within

3 years is in the range of $501-1,000 and there are no significant

difference between both group

Comparing between Thailand respondent

(Unit: %)

18.4

53.6

12.8

15.2

16.0

47.2

18.4

18.4

0 20 40 60 80

Less than 500 USD

501 - 1,000 USD

1,001 - 1,500 USD

Over 1,501 USD



25.6

66.4

8.0

0.0

36.8

63.2

0.0

0.0

0 20 40 60 80

Less than 500 USD

501 - 1,000 USD

1,001 - 1,500 USD

Over 1,501 USD



13

Please tell us how many kids do you want to have? [SA]

(n=1,500)

Vietnamese respondents want to have two children (75.4%), follow

by Indonesian (54.6%) and Thai (52.6%)

(Unit: %)

9.8

25.4

52.6

8.6

3.6

0.4

5.6

54.6

29.4

10.0

1.0

11.2

75.4

10.2

2.2

0 10 20 30 40 50 60 70 80

Do not want to have a child

one child

two children

three children

more than three children

Total(Each country n=500)


14

(Unit: %)

7.2

26.8

54

8.8

3.2

0

5.6

51.2

29.6

13.6

1.6

13.2

75.2

7.6

2.4

0 20 40 60 80


one child

two children

three children




12.4

24.0

51.2

8.4

4.0

0.8

5.6

58.0

29.2

6.4

0.4

9.2

75.6

12.8

2.0

0 20 40 60 80


one child

two children

three children




15

Please tell us which gender do you prefer for your first child? [SA]

(n=1,500)

More than half of every countries’ respondents want their first child

to be a boy

(Unit: %)

65.6

34.4

73.8

26.2

55.0

45.0

0 10 20 30 40 50 60 70 80

Male

Female



16

(Unit: %)

72.0

28.0

76.0

24.0

55.6

44.4

0 20 40 60 80

Male

Female



59.2

40.8

71.6

28.4

54.4

45.6

0 20 40 60 80

Male

Female



17

Please tell us who will control the money in your household? [SA]

(n=1,500)

Money controller in the household still in charge by female and

there are no significant different between three countries; Thailand

(67.0%), Indonesia (68.0%) and Vietnam (74.6%)

(Unit: %)

33.0

67.0

32.0

68.0

25.4

74.6

0 10 20 30 40 50 60 70 80

Male

Female



18

(Unit: %)

50.0

50.0

47.6

52.4

37.6

62.4

0 20 40 60 80 100

Male

Female



16.0

84.0

16.4

83.6

13.2

86.8

0 20 40 60 80 100

Male

Female



19

[About W&S Co., Ltd. (Thailand)]

W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S

Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and

Thailand, with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are

1) Market research business (both qualitative and quantitative research)

2) Digital marketing business

[For more information, please contact]

Pakawat Wangsanuwat (Business Development Executive)

W&S Co., Ltd.

Contact 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey

Subdistrict, Klongtoey District, Bangkok 10110 Thailand.

Email [email protected]

Website https://www.yimresearch.com

https://www.yimresearch.com/

The Survey on Marriage Among 3 countries, Thailand, Indonesia, Vietnam 2015

Lifestyle

Transcript of The Survey on Marriage Among 3 countries, Thailand, Indonesia, Vietnam 2015