573043 L.O.L. Surprise Big Baby Surprise Asst RUNNING CHANGE
The Surprise
description
Transcript of The Surprise
Commitment is driven by
giving
not receiving
The Surprise
“Donating myself helps me to see that business can make you very
focused on making money, and this kind of releases you from that, to think about other people, to reach
out to others in need.”
Gratitude
“I think it's a really neat program for the company to have. It's one of those things that highlights to me the fact that this company really does care
about their employees.”
Pride
Engaging Employees in Giving
1. Screen out takers
2. Find the right source
3. Highlight the right reasons
4. Create optimal distinctiveness
1. Spotting a Taker
Which CEO is a Taker?
Lekking and Leaking
Signs of a Taker
2. Finding the Right Source
Fundraising Caller Performance
$2,0002 weeks before
intervention2 weeks afterintervention
Control
Leader #1
Dolla
rs R
aise
d
$6,000
$10,000
Leader #2Control
Outsourcing Inspiration
Recruiting by beneficiaries of the cause
or
employees who benefited from the experience
3. Highlighting the Right Reasons
• Prosocial
• Developmental
• Belonging
• Career
• Self-enhancement
• Self-protection
Reasons for Giving
“Giving makes us feel good”
“Giving is our chance to make
a difference”
Donation Rates
• Comparative analysis andargument dilution
• Persuasion knowledge andpsychological reactance
• Great expectations and harsh reality
Why Mixed Reasons Backfire
4. Creating Optimal Distinctiveness