The Sunny Side of Cloud...

The Sunny Side of

Cloud CommunicationsIlian Hafouzov

Sales Director, BroadSoft

12 November 2014

Today’s Biggest Challenge to Telecoms

Revenue down, CAPEX flat, OTT Grow

What can we do about it?

Not much…

about Revenue

but a lot

about Cost!

What is Cloud Communications?

•Not all Cloud Communications are equal

•SaaS/Caas/UCaaS

•Cloud-Delivered vs just Cloud

•White-labeled?

•In the end, it is not just a

deployment method

What pains do we solve with Cloud ?

•Unified Communications services

your customers want

•You can deploy quickly –

time to market in less than 3 months

•Costs are 100% variable OPEX

•Very low CAPEX

•Maintenance and operations –

not your problem

Major differences with On-Premise

•Projects CAN’T fail!

•You pay what you sell and as you go

•End-to-end solutions

•Business is finally free – little to no

IT/Engineering involvement

•Crowd Innovation

On-Premise

Rightful concerns

•Competition from Cloud

•Innovation not in-house

•Security and privacy

•Language support

•Supplier lock-in

•Long-term stability

BroadCloud Advantages

• Brand, market & sell services

• Provide interconnect for telephony

• Implement services to configure and stand up customers

• Own the customer relationship

BroadSoft, Inc. 20149

Proven platform

https://www.btwholesale.com/pages/static/IP_Voice_Services_UC_Office/index.htm

Moving from Voice to Unified Communications

Business

Voice Only

Full Unified Communications


Powering Enhanced Productivity


Seamlessly move between devices

Feature Continuity Across Any Device

• One subscription

• Same Feature Set

• Common user experience

• One to One & Group Collaboration


Enterprise Self Care

• First time walkthrough

• Activation Dashboard

• Performance Dashboard

• Analytics

• Service Management

• Device Management

• Responsive Design

• Web, Tablet, Mobile


Integration with Leading Enterprise Apps

• Widespread adoption of office applications in the cloud

• Service providers must differentiate from traditional resellers

• UC-One provides differentiating UC services

• Mobility first, broad reachability and platform support


Flexible Commercial Options

Application Software

• Hosted by the service provider

• Licensed selling model

• Broad range of services

Managed Service

• Hosted by BroadSoft

• Monthly Recurring Charges

• Fast time-to-market


About BroadSoft

• Founded 1998• Michael Tessler & Scott Hoffpauir

• Initial Public Offering• June 16, 2010 (NASDAQ : BSFT)

• People• 800 in 23 Countries• 325 people in R&D

• Headquarters• Gaithersburg, Maryland, USA

• Market• 30% market share (Infonetics)

• Ecosystem• 500+ technology partners• 5,000+ developer partners

Enabling service providers to offer the business communication applications

that enhance employee productivity and keep consumers connected.


*

Target Segment Product Packaging Channel

1. Manage calls more effectively

2. Be more productive; your people can receive and make calls when out of the office more easily

3. Control your costs by creating a bespoke package for each user

4. Get market-leading products you can trust with BT Business

5. Future-proof your business, scale up as you need to

6. Get peace of mind with our UK-based, dedicated BT Cloud Voice expert team

7. Manage your entire voice estate in a single solution.

Value PropositionKey Features

Target

Market

Telephony

Seat

UM Messaging

UCC Functionality

1. FMC

2. UC clients

3. My Room

4. Conferencing

5. Mobility

Sold via 40 local business channels that

are tied to selling BT product throughout

the UK. Each local business owns a

geographic territory in the UK

British Telecom: Cloud Voice


• Based on users and roles

• Full Unified Communications Solution

• Seamless experience on any device

• Higher margins

• Non Compete

• Service Provider branded

• GTM support

• Hardened, Robust, Scalable

• Flexible packaging for all segments

• Flexible Deployment Options

Focused on the end user’s experience

Carrier platform for all segments

Success through the Service Provider

UC-One: A better option for service providers


SaaS Packaging Functionality

Feature / PackageStandard

EnterprisePremiumEnterprise

UC-One App BundleDesktop, Mobile, Tablet

UC-One Collaboration BundleIM&P, Desktop & File SharingMy Room Collaboration

User and Administrator Portals

Business Continuity

Chrome Dialer

Inbound Fax to Email

Mobile Integration

Exec / Admin Tools

Unified Messaging with Visual Voicemail

• Standard includes 24

Calling Features

• Premium includes 40

Calling Features


The Sunny Side of Cloud...

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