The Summer Heats Upwith WXII

May 2010 Highlights

MORNINGS ARE BRIGHT ON WXII!

In May’10, The Today Show (M-F/7-9a) ranked #1 in the Time Period among All Key

Demos!

Source: May10 Nielsen VIP

Station Program Time A1849 A2554 W1849 W2554WXII Today 7-9a 2.5 3.4 3.4 4.6WGHP Fox 8 News 8-9a 2.0 2.7 2.8 3.8WFMY Early Show 7-9a 0.7 0.9 0.8 1.0WXLV Good Morning America 7-9a 0.1 0.3 0.1 0.4Ranked by A1849 RTG

DAYTIME IS GROWING ON WXII!

In May’10, Regis & Kelly (M-F/9-10a) and The Today Show II (M-F/10-11a) posted growth in Key Demos!

Source: May10, Feb10 Nielsen VIP

Regis & KellyA2554 W2554

May'10 shr 16 17Feb'10 shr 11 13% Change + 45% + 31%

Today Show 2A2554 W2554

May'10 shr 12 13Feb'10 shr 9 11% Change + 33% + 18%

NOON NEWS GROWS ON WXII!

In May’10, WXII 12 News at Noon (M-F/12n-1p) posted year-to-year ratings growth among Adults and Women 25-54!

Source: May10, May09 Nielsen VIP

1.51.8

2.32.5

A2554 W2554

May'09 May'10

+ 20%

+ 9%

DAYS OF OUR LIVES IS #1

In May’10, Days of Our Lives (M-F/1-2p) was the #1 ranked soap in the market among Key Women Demos!

Source: May10, Feb10 Nielsen VIP

Station Program Time W1849 W2554WXII Days of Our Lives 1-2p 3.0 3.3WFMY Bold & the Beautiful 130-2p 2.2 3.0WFMY As the World Turns 2-3p 1.4 1.9WXLV General Hospital 3-4p 1.3 1.5WXLV One Life to Live 2-3p 0.9 1.5WXLV All My Children 1-2p 0.6 1.2

W1849 W2554May'10 15 15Feb'10 12 14% Change + 25% + 7%

Days of Our Lives posted book-to-book share growth!

Ranked by W18-49 RTG

WXII TOPS THE CHARTS IN EARLY FRINGE !

In May’10, Oprah (M-F/4-5p) ranked #1 in Early Fringe among Women 25-54!

Source: May10, Feb10 Nielsen VIP

Station Program Time W2554WXII Oprah 4-5p 4.7WGHP Judge Joe Brown 430-5p 4.2WGHP Judge Judy 4-430p 3.8WXII Dr. Phil 3-4p 3.7WGHP Judge Alex 330-4p 3.6WGHP Divorce Court 3-330p 2.9WFMY Ellen 4-5p 2.8WXLV Maury 4-5p 1.8

A1849 A2554 W1849May'10 12 17 16Feb'10 11 14 14% Change + 9% + 21% + 14%

Dr. Phil (M-F/3-4p) posted book-to-book share growth in Key Demos!

Ranked by W2554 RTG

WXII IS THE #1 NEWS AT 5P!

In May’10, WXII 12 News (M-F/5-6p) posted year-to-year ratings growth in All Key Demos!

Source: May10, May09 Nielsen VIP

WXII 12 News ranked #1 5p Newscast in the market among Women 25-54!

2.3 2.5

3.2

3.9

3.1 3.2

4.1

5.2

A1849 A2554 W1849 W2554

May'09 May'10

+ 9%

+ 22% + 3%

+ 27%

Station Program Time W2554WXII WXII 12 News 5-6p 5.2WGHP Fox 8 News 5-6p 3.8WFMY News 2 at 5 5-6p 2.7

Ranked by W25-54 RTG

WXII IS THE #1 NEWS AT 6P!

In May’10, WXII 12 News (M-F/6-630p) posted year-to-year ratings growth in All Key Demos!

Source: May10, May09 Nielsen VIP

WXII 12 News ranked #1 6p Newscast in the market among Adults and Women 25-54!

3.2 3.3

4.24.4

3.1

3.7

4.5

5.2

A1849 A2554 W1849 W2554

May'09 May'10

+ 3%

+ 5%

+ 19%

+ 16%

Station Program Time A2554 W2554WXII WXII 12 News 6-630p 4.4 5.2WGHP Fox 8 News 6-630p 4.0 4.1WFMY News 2 at 5 6-630p 3.7 3.8Ranked by A2554 RTG

ENTERTAINMENT TONIGHT TOPS IN ACCESS!

In May’10, Inside Edition (M-F/7-730p) and Entertainment Tonight (M-F/730-8p) were among the top 10 programs in Access among Women 25-54!

Source: May10, May09 Nielsen VIP

Station Program Time W2554WXII Ent. Tonight 730-8p 4.9WGHP TMZ 7-730p 4.9WXII Inside Edition 7-730p 4.7WFMY Jeopardy 730-8p 4.2WGHP Access Hollywood 630-7p 3.7WGHP 5th Grader 730-8p 3.6WFMY Wheel of Fortune 7-730p 3.0WMYV Two & a Half Men 7-8p 2.5WMYV Simpsons 6-7p 1.6WCWG My Name is Earl 7-8p 1.2

A1849 A2554 W1849 W2554May'10 2.8 3.8 3.5 4.7May'09 2.6 2.9 3.0 3.8% Change + 8% + 31% + 17% + 24%

Inside Edition posted year-to-year ratings growth in All Key Demos!

Ranked by W25-54 RTG

WXII continues to be the #1 choice for Late News.WXII continues to be the #1 choice for Late News.

M-Su/11 p.m. RTG

A18-49A18-49 A25-54A25-54 W18-49W18-49 W25-54W25-54 M18-49M18-49 M25-54M25-54

WXII News at WXII News at 11p11p

3.33.3 4.24.2 3.83.8 4.84.8 2.72.7 3.53.5

WFMY News 2 at 11pWFMY News 2 at 11p 2.52.5 3.83.8 2.92.9 4.24.2 2.22.2 3.43.4

WXII THE LATE NEWS LEADER!

Source: May10 Nielsen VIP