The Studio of Ghibli
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Transcript of The Studio of Ghibli
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The Studio of Ghibli and Spirited Away
Yu-Chun Liu Shin-Yun Pai Danila Calabrese Gerard Ong Chi-Yeh Wu
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INTRODUCTION OF STUDIO GHIBLI
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Studio Ghibli
Studio Ghibli, Inc. is a Japanese animation film studio founded in 1985.
The name Ghibli is based on the Arabic name for the sirocco, or Mediterranean wind, the idea being the studio would "blow a new wind through the Japanese anime industry
Best known for its anime feature films. The studio has also produced several short films and television commercials.
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Best Partners of Ghibli
Miyazaki Hayao Creator/Director
Suzuki Toshio Manager/Producer
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Animation Industry
Research Pre
production Production
Post production
Promotion
creativity
experience
Feedback from
previous clients
Story script
Proposal Character
setting
Scene setting
Story
Shading
Animation mixer
Modeling
optimization
Sound
Edit
Music
Release
Marketing
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MIYAZAKIS PHOSOLIPHY
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Prototype of Character
Sosuke Ponyo Sosuke looks exactly like Miyazakis son at the age of 5. And Sosukes father is a sailor, always busy overseas, spend less time home as Miyazaki.
Porco Rosso Porco RossoMiyazaki created this character with prototype of himself. A mid-aged man enjoys flying and adventure.
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Miyazakis film
http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649
http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649
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Elements in Miyazakis film Environment
Protection
Family
Feminism
Romance
Friendship
Peace & Anti-war
Contemporary societal issues
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SPIRITED AWAY
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The story
http://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolz
http://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolzhttp://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolzhttp://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolz
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Symbols of Story & Roles
Bathhouse
is a symbol of the real society which is full of jealousy and ostracize.
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Symbols of Story & Roles
River God
is the symbol of nature pollution made by human. He is purified by Sen, just as the pollution made by human have to be solved by human ourselves.
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Direct experience
Chihiro Is based on the protagonists ten-years-old daughters friend, who visited their summer house.
Yubaba A friend of Miyazaki whose job is to deal with non-performing loans in a bank
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Scenes in Jiufen
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Scenes in Jiufen
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Scenes in Jiufen
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Modern Japanese Society
Ambiguous and hard to differentiate likes and dislikes.
Being closed, protected, and remote from each other. Excessively indulge in their own world, and almost be a Big -Ego person.
Utterance is already not trusted by people.
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AUDIENCE MANAGEMENT
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Audience
Main target group: children and adolescents
Secondary audience: family members
Focused on Japanese market
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Expectations and takeaways
Light-hearted cartoons for entertainment and teaching of values
Various genres of anime
Inner strength and character
Environmental pollution
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Mission Statement
This is the kind of museum I don't want to make!
A pretentious museum
An arrogant museum
A museum that treats its contents as if they were more important than people
A museum that displays uninteresting works as if they were significant
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Key stakeholders & Customer groups
Filmgoers and
anime fans
TV broadcasting
channels
Film developers
and theatres
Manga artists
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Value offerings & Services provided
Artistic content
Professional hand-drawn animations
Touching stories that impart values to the watcher
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Resources and facilitating processes
Partnership with industry distributors
Permission for subbing or dubbing
Marketing and merchandising rights
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Marketing activities
Promotional materials
posters, trailers, premiers, mascots, press releases
Merchandising characters as toy figurines
Maintaining a fan website
Advertisements in art houses, manga conventions, anime channels
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Case Study: release in the US
Disappointing gross of US$10 million
Disney-Tokuma deal
Absence of merchandising rights
Limited efforts in marketing & distribution
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Challenges
Lack of successors
Retiring of Miyazaki
Distributors in other countries
DVD versus Theater
Target market: Japan
The background of the story
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References
Jen-feng Lee(2006).Best partners of Ghibli-Miyazaki Hayao and Suzuki Toshio.Chinatimes
Hsoao-chuan Lin(2008).Ponyo-Miyazaki's new production.The Libertytimes
Wikipedia "Ghibli" http://en.wikipedia.org/wiki/Studio_Ghibli
Wikipedia "Hayao Miyazaki" http://en.wikipedia.org/wiki/Hayao_Miyazaki
Wikipedia "Spirited Away" http://en.wikipedia.org/wiki/Spirited_Away#Release
Pearson School and FE Colleges "Case study: Spirited Away" http://www.pearsonschoolsandfecolleges.co.uk/FEAndVocational/CreativeandMedia/GCSE/GCSEFilmStudiesforWJEC/Resources/CaseStudies/Spirited_Away.pdf
Andy Henderson(2010) "Spirited Away and Anime in the American Cinema Market" http://postbubbleculture.blogs.wm.edu/2010/04/20/spirited-away-and-the-emerging-presence-of-anime-in-the-american-market/
TokyoTopia "Studio Ghibli" http://www.tokyotopia.com/studio-ghibli.html
Brian Eggert(2001). Spirited away. http://www.deepfocusreview.com/reviews/spiritedaway.asp
http://www.corneredangel.com/amwess/papers/fandom_agent.html
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