The Studio of Ghibli

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Transcript of The Studio of Ghibli

  • The Studio of Ghibli and Spirited Away

    Yu-Chun Liu Shin-Yun Pai Danila Calabrese Gerard Ong Chi-Yeh Wu

  • INTRODUCTION OF STUDIO GHIBLI

  • Studio Ghibli

    Studio Ghibli, Inc. is a Japanese animation film studio founded in 1985.

    The name Ghibli is based on the Arabic name for the sirocco, or Mediterranean wind, the idea being the studio would "blow a new wind through the Japanese anime industry

    Best known for its anime feature films. The studio has also produced several short films and television commercials.

  • Best Partners of Ghibli

    Miyazaki Hayao Creator/Director

    Suzuki Toshio Manager/Producer

  • Animation Industry

    Research Pre

    production Production

    Post production

    Promotion

    creativity

    experience

    Feedback from

    previous clients

    Story script

    Proposal Character

    setting

    Scene setting

    Story

    Shading

    Animation mixer

    Modeling

    optimization

    Sound

    Edit

    Music

    Release

    Marketing

  • MIYAZAKIS PHOSOLIPHY

  • Prototype of Character

    Sosuke Ponyo Sosuke looks exactly like Miyazakis son at the age of 5. And Sosukes father is a sailor, always busy overseas, spend less time home as Miyazaki.

    Porco Rosso Porco RossoMiyazaki created this character with prototype of himself. A mid-aged man enjoys flying and adventure.

  • Miyazakis film

    http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649

    http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649http://www.youtube.com/watch?v=8pzazvuPK20&list=HL1360522649

  • Elements in Miyazakis film Environment

    Protection

    Family

    Feminism

    Romance

    Friendship

    Peace & Anti-war

    Contemporary societal issues

  • SPIRITED AWAY

  • The story

    http://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolz

    http://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolzhttp://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolzhttp://www.youtube.com/watch?v=_jGXcSBcvQQ&list=HL1360522649&feature=mh_lolz

  • Symbols of Story & Roles

    Bathhouse

    is a symbol of the real society which is full of jealousy and ostracize.

  • Symbols of Story & Roles

    River God

    is the symbol of nature pollution made by human. He is purified by Sen, just as the pollution made by human have to be solved by human ourselves.

  • Direct experience

    Chihiro Is based on the protagonists ten-years-old daughters friend, who visited their summer house.

    Yubaba A friend of Miyazaki whose job is to deal with non-performing loans in a bank

  • Scenes in Jiufen

  • Scenes in Jiufen

  • Scenes in Jiufen

  • Modern Japanese Society

    Ambiguous and hard to differentiate likes and dislikes.

    Being closed, protected, and remote from each other. Excessively indulge in their own world, and almost be a Big -Ego person.

    Utterance is already not trusted by people.

  • AUDIENCE MANAGEMENT

  • Audience

    Main target group: children and adolescents

    Secondary audience: family members

    Focused on Japanese market

  • Expectations and takeaways

    Light-hearted cartoons for entertainment and teaching of values

    Various genres of anime

    Inner strength and character

    Environmental pollution

  • Mission Statement

    This is the kind of museum I don't want to make!

    A pretentious museum

    An arrogant museum

    A museum that treats its contents as if they were more important than people

    A museum that displays uninteresting works as if they were significant

  • Key stakeholders & Customer groups

    Filmgoers and

    anime fans

    TV broadcasting

    channels

    Film developers

    and theatres

    Manga artists

  • Value offerings & Services provided

    Artistic content

    Professional hand-drawn animations

    Touching stories that impart values to the watcher

  • Resources and facilitating processes

    Partnership with industry distributors

    Permission for subbing or dubbing

    Marketing and merchandising rights

  • Marketing activities

    Promotional materials

    posters, trailers, premiers, mascots, press releases

    Merchandising characters as toy figurines

    Maintaining a fan website

    Advertisements in art houses, manga conventions, anime channels

  • Case Study: release in the US

    Disappointing gross of US$10 million

    Disney-Tokuma deal

    Absence of merchandising rights

    Limited efforts in marketing & distribution

  • Challenges

    Lack of successors

    Retiring of Miyazaki

    Distributors in other countries

    DVD versus Theater

    Target market: Japan

    The background of the story

  • References

    Jen-feng Lee(2006).Best partners of Ghibli-Miyazaki Hayao and Suzuki Toshio.Chinatimes

    Hsoao-chuan Lin(2008).Ponyo-Miyazaki's new production.The Libertytimes

    Wikipedia "Ghibli" http://en.wikipedia.org/wiki/Studio_Ghibli

    Wikipedia "Hayao Miyazaki" http://en.wikipedia.org/wiki/Hayao_Miyazaki

    Wikipedia "Spirited Away" http://en.wikipedia.org/wiki/Spirited_Away#Release

    Pearson School and FE Colleges "Case study: Spirited Away" http://www.pearsonschoolsandfecolleges.co.uk/FEAndVocational/CreativeandMedia/GCSE/GCSEFilmStudiesforWJEC/Resources/CaseStudies/Spirited_Away.pdf

    Andy Henderson(2010) "Spirited Away and Anime in the American Cinema Market" http://postbubbleculture.blogs.wm.edu/2010/04/20/spirited-away-and-the-emerging-presence-of-anime-in-the-american-market/

    TokyoTopia "Studio Ghibli" http://www.tokyotopia.com/studio-ghibli.html

    Brian Eggert(2001). Spirited away. http://www.deepfocusreview.com/reviews/spiritedaway.asp

    http://www.corneredangel.com/amwess/papers/fandom_agent.html

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