Prepared By: Dan Seidman

Client: Universal Music

Talent/Equity; The Struts

Program: Struts - 2015 US Tour

Venue: Atlanta / First Tour Stop

Date: October 19th

Equipment Deployed: 1- MassCloud 500 Series Unit

Support: Live on-premise support

Program period: 2 months

Handout at Concert – driving fans to promotional offers and live social media and interaction!

GEORGIA NEW YORK

STRUTS Tour - Case Study

• Crowds at the venues were 500-800 people.

• 42 concerts in 2-1/2 months.

• Masscloud fits into a 3’x3’ flight case with 3 access points. The production

manager was trained in a few hours and managed the entire platform for the

tour. Plug and play.

• "It was easy to deploy and the results for the crowd and the band were

immediate!" Zach Fulton - Tour Manager.

• 40% overall data capture from all events, and is built into a great data base.

• 23% increase in merchandising sales.

What the Concert Fan Viewed

What the consumer saw- Posters, flyers directing them to the Masscloud™

WIFI - @strutslive. Once the consumer filled out the form field they were able

to access the private Struts WIFI network. ( NO internet at all) and were

entered into a chance to meet the band after the show.

The consumer was rewarded by being offered a free pin at the merchandising

booth, which lead to a 23% increase in other sales.

The band did not have the man power or budget to arrange for internet at

each of the 42 stops so Masscloud™ was the only answer…

Thank you.

Promotional Communications, LLC

650 Halstead Avenue, Mamaroneck, NY 10543, USA

TEL – (914) 381-1632

Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760