Hello. My name is

Merrill Burchell.

I am unique.

Why?

Why?Why?Because I’m the only one to

ever live my life.

But what does that mean to you?

But what does that mean to you?

Maybe nothing…

But what does that mean to you?

Maybe nothing…Maybe everything.

I’m looking for a creative team out there that I can help make

stronger. Is it yours?

Read my story to find out…

CHAPTER 1I grew up an only child, with

parents who seemed confused about the concept of “party.”

So I learned.. .• To apply my imagination to solving problems.There are six invisible friends at this table, laughing with me.

• That words make great company.At age 6, I read Catcher in the Rye. At 7, Mom’s statistics textbook. I read hundreds of books a year. I write a few.

So I learned.. .• To apply my imagination to solving problems.There are six invisible friends at this table, laughing with me.

• That words make great company.At age 6, I read Catcher in the Rye. At 7, Mom’s statistics textbook. I read hundreds of books a year. I write a few.

CHAPTER 2I went to school in a TOUGH inner-city neighborhood. This is how my mother

dressed me. She wasn’t a cruel woman, just a bad marketer.

So I learned.. .• The importance of tailoring your image and message to your audience.• The fine art of persuading skeptics.“Here’s why I really don’t need to be beat up today…”

• FrenchFor those times when clarity can be less than tactful. “Vous êtes un idiot le babouin.”

• Flexibility.If one strategy doesn’t work, try another. (Like running.)

• Speed.

So I learned.. .• The importance of tailoring your image and message to your audience.• The fine art of persuading skeptics.“Here’s why I really don’t need to be beat up today…”

• FrenchFor those times when clarity can be less than tactful. “Vous êtes un idiot le babouin.”

• Flexibility.If one strategy doesn’t work, try another. (Like running.)

• Speed.

So I learned.. .• The importance of tailoring your image and message to your audience.• The fine art of persuading skeptics.“Here’s why I really don’t need to be beat up today…”

• FrenchFor those times when clarity can be less than tactful. “Vous êtes un idiot le babouin.”

• Flexibility.If one strategy doesn’t work, try another. (Like running.)

• Speed.

So I learned.. .• The importance of tailoring your image and message to your audience.• The fine art of persuading skeptics.“Here’s why I really don’t need to be beat up today…”

• FrenchFor those times when clarity can be less than tactful. “Vous êtes un idiot le babouin.”

• Flexibility.If one strategy doesn’t work, try another. (Like running.)

• Speed.

So I learned.. .• The importance of tailoring your image and message to your audience.• The fine art of persuading skeptics.“Here’s why I really don’t need to be beat up today…”

• FrenchFor those times when clarity can be less than tactful. “Vous êtes un idiot le babouin.”

• Flexibility.If one strategy doesn’t work, try another. (Like running.)

• Speed.

CHAPTER 3I dropped out of high school at 16

(can you blame me?)

To become the first in my family to go to college.

At 19, English degree in hand, I won a full scholarship to

Princeton University Graduate School and became an architect.

So I learned.. .• To regularly quote Wilde’s views on consistency, “the last refuge of the unimaginative.”• That creativity is half the job of building something great. Making sure it does its job is the other half.

• How to talk to all kinds of people. Believe me.

• How to manage teams and projects. Big teams and big projects.

So I learned.. .• To regularly quote Wilde’s views on consistency, “the last refuge of the unimaginative.”• That creativity is half the job of building something great. Making sure it does its job is the other half.

• How to talk to all kinds of people. Believe me.

• How to manage teams and projects. Big teams and big projects.

So I learned.. .• To regularly quote Wilde’s views on consistency, “the last refuge of the unimaginative.”• That creativity is half the job of building something great. Making sure it does its job is the other half.

• How to talk to all kinds of people. Believe me.

• How to manage teams and projects. Big teams and big projects.

So I learned.. .• To regularly quote Wilde’s views on consistency, “the last refuge of the unimaginative.”• That creativity is half the job of building something great. Making sure it does its job is the other half.

• How to talk to all kinds of people. Believe me.

• How to manage teams and projects. Big teams and big projects.

CHAPTER 4My first job in an advertising

agency was as a founding partner. It seemed reasonable

at the time.

CHAPTER 4My first job in an advertising

agency was as a founding partner. It seemed reasonable

at the time.

REALLY?

CHAPTER 4My first job in an advertising

agency was as a founding partner. It seemed reasonable

at the time.

REALLY?YES

So I learned.. .• That an unconventional career path is the right one, if it works.• How to sell communication skills.Just ask Merck, Johnson & Johnson, Durkee-French Foods and Merrill Lynch.

• How to manage projects with no bricks or mortar.Branding/marketing campaigns; corporate & change communications; traditional (print and broadcast) and interactive media.

So I learned.. .• That an unconventional career path is the right one, if it works.• How to sell communication skills.Just ask Merck, Johnson & Johnson, Durkee-French Foods and Merrill Lynch.

• How to manage projects with no bricks or mortar.Branding/marketing campaigns; corporate & change communications; traditional (print and broadcast) and interactive media.

So I learned.. .• That an unconventional career path is the right one, if it works.• How to sell communication skills.Just ask Merck, Johnson & Johnson, Durkee-French Foods and Merrill Lynch.

• How to manage projects with no bricks or mortar.Branding/marketing campaigns; corporate & change communications; traditional (print and broadcast) and interactive media.

CHAPTER 5When my firm lost a major

partner, Merrill Lynch recruited me. How nice. But going from

queen of my kingdom to “who’s the new woman on 4E?” was…

startling.

So I learned.. .• That small business has a lot to teach big business.…About efficiency. I cut 1/3+ off the average project time frame within a year, while boosting quality.

• That managing 50 communications projects simultaneously isn’t so hard. …When you’re used to coordinating multi-billion dollar projects and multiple diverse work teams, from engineers to plumbers.

• That viral marketing should never be underestimated.On word-of-mouth alone from Merrill Lynch, I became a six-figure consultant to Fortune 100 and 500 firms.

So I learned.. .• That small business has a lot to teach big business.…About efficiency. I cut 1/3+ off the average project time frame within a year, while boosting quality.

• That managing 50 communications projects simultaneously isn’t so hard. …When you’re used to coordinating multi-billion dollar projects and multiple diverse work teams, from engineers to plumbers.

• That viral marketing should never be underestimated.On word-of-mouth alone from Merrill Lynch, I became a six-figure consultant to Fortune 100 and 500 firms.

So I learned.. .• That small business has a lot to teach big business.…About efficiency. I cut 1/3+ off the average project time frame within a year, while boosting quality.

• That managing 50 communications projects simultaneously isn’t so hard. …When you’re used to coordinating multi-billion dollar projects and multiple diverse work teams, from engineers to plumbers.

• That viral marketing should never be underestimated.On word-of-mouth alone from Merrill Lynch, I became a six-figure consultant to Fortune 100 and 500 firms.

CHAPTER 6Then there were terrorists. The tragedy of 9-11…decline in the

markets…led me to an agency job in Cocoa, FL.

It wasn’t Wall Street.

So I learned.. .• Less can be more, just like I learned in architecture school.“Less is more.” - Ludwig Mies van der Rohe, master of modern architecture

• How to build an under-recognized client into an acknowledged powerhouse. My branded marketing/pr messaging supported a four-year 45% increase in Port revenue and a sea-change in public perception.

• How to win national awards on a local budget.Our campaigns earned 17 national communications awards.

• To give back to the community.My concept for a first-ever curriculum development partnership between a seaport and a public school system provided learning opportunities for children and national recognition for the client.

So I learned.. .• Less can be more, just like I learned in architecture school.“Less is more.” - Ludwig Mies van der Rohe, master of modern architecture

• How to build an under-recognized client into an acknowledged powerhouse. My branded marketing/pr messaging supported a four-year 45% increase in Port revenue and a sea-change in public perception.

• How to win national awards on a local budget.Our campaigns earned 17 national communications awards.

• To give back to the community.My concept for a first-ever curriculum development partnership between a seaport and a public school system provided learning opportunities for children and national recognition for the client.

So I learned.. .• Less can be more, just like I learned in architecture school.“Less is more.” - Ludwig Mies van der Rohe, master of modern architecture

• How to build an under-recognized client into an acknowledged powerhouse. My branded marketing/pr messaging supported a four-year 45% increase in Port revenue and a sea-change in public perception.

• How to win national awards on a local budget.Our campaigns earned 17 national communications awards.

• To give back to the community.My concept for a first-ever curriculum development partnership between a seaport and a public school system provided learning opportunities for children and national recognition for the client.

So I learned.. .• Less can be more, just like I learned in architecture school.“Less is more.” - Ludwig Mies van der Rohe, master of modern architecture

• How to build an under-recognized client into an acknowledged powerhouse. My branded marketing/pr messaging supported a four-year 45% increase in Port revenue and a sea-change in public perception.

• How to win national awards on a local budget.Our campaigns earned 17 national communications awards.

• To give back to the community.My concept for a first-ever curriculum development partnership between a seaport and a public school system provided learning opportunities for children and national recognition for the client.

But one day, I stood on aseventh-story roof deck lookingdown at my world and realized

I wasn’t ready to stop climbing.

It was time to move on.

CHAPTER 7Today I’m here in Tampa Bay, ready for the next chapter.

Will you be part of it?

Do you value 20+ years of writing experience, leadership and creativity focused on results?

Do you value 20+ years of writing experience, leadership and creativity focused on results?

YES.

Do you value 20+ years of writing experience, leadership and creativity focused on results?

YES.Do you need a copywriter to sit quietly in a corner and write pretty words?

Do you value 20+ years of writing experience, leadership and creativity focused on results?

YES.Do you need a copywriter to sit quietly in a corner and write pretty words?

No.

Do you value 20+ years of writing experience, leadership and creativity focused on results?

YES.Do you need a copywriter to sit quietly in a corner and write pretty words?

NO.

GOOD.

• I research.• I listen.• I collaborate.• I direct, instruct, guide & assist. • I strategize.• I solve problems. Complex problems.

I persuade.

And I keep learning.

You want to influence the world, one campaign at a time.

You want to influence the world, one campaign at a time.

I want to be there with you.

You want to influence the world, one campaign at a time.

I want to be there with you.

Full time or Freelance.

Thank you for reading my story.

If you want to merge our stories, or just learn more, find me here: [click to email]

321-514-0874

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