The Story of Internet of Things ( IoT ) at WebVisions 2014 Barcelona

CONFIDENTIAL. ALL RIGHTS RESERVED. ©

The Story of the Internet of Things What happens when your home remembers you?

!

!

Sce Pike Chief Experience Officer at Citizen, Inc

@spike75, @pluscitizen [email protected]

pluscitizen.com

http://pluscitizen.com

SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©

“You can't go back home…” !

Thomas Wolfe

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But what if you could take it with you?

!

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SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©4

How many of you have heard of Internet of Things (IoT)

or Internet of Everything (IoE)?


Internet of Things and

Connected Things are different.


Where we are today is only at Connected Things.

!

Where we can go tomorrow is going to be so much more than just

Connected Things.


The promise of Internet of Things

is huge.



The future is bright…

2017 Revenue Forecast US $72 Billion for Smart Homes

There will be 9 billion IoT devices by 2018 roughly equal to the number of smartphones, smart TVs, tablets, wearable computers, and PCs combined.

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but this future will never happen…

10 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©


… at least not without these:

Tech Standardization Privacy ResolutionValue to Users

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USERS


think do

Start with users since they will be the drivers of adoption of IoT.

feel



um… huh…

like nest?

But the problem is, most people have not heard of IoT nor value it.

I.. o…

what?



In order to educate users, fulfill their needs.

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Abraham Maslow’s Hierarchy of Needs from “A Theory of Human Motivation”

Self-actualization

Esteem / Self-Esteem

Belonging / Love

Safety

Survival / Physiological

Morality, Creativity,

Authenticity, Problem solving

Confidence, Respect of/by others

Friendship, Family, Sexual Intimacy

Security of body, of employment, of resources, of family, of morality

Food, Water, Air, Shelter, Sleep, Sex

Start here with shelter, safety, security


“Shelter” also known as habitat, sanctuary, flat, home, abode, crib, joint…


But it’s also…

aloof and passive

has no objectives

just walls and a roof

not an ally


What if a home…

could reflect the user

reduce mental load

amplify efficiency

add value


What if a home… knew you


Wake. Shower. Hair & makeup. Listen to the news. Out the door.

Coffee shop. Commute.



Pick up kids from school. Playtime.

Evening news and dinner. Bath time.

Story and good nights. Catch up on

email. Lights out.


SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©22 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©

Sleep in. Coffee. Sunday papers. Breakfast on the go. Walk to the park.

Cartoons for the kids.


Our lives are made up of patterns. Each

one of these tells a unique story.



What if our homes were intelligent

enough to pick up on these patterns?


And find ways to make them better by

offloading the mundane details, so that

we can focus on the things that matter.


These patterns or stories are what should be smart, not just things.


The memories of your life, the relationships you develop with your home, neighbors, shops, and cities. These are Smart StoriesTM which will

elevate what it means to belong.


Elevating the home one step up in the hierarchy

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Abraham Maslow’s Hierarchy of Needs from “A Theory of Human Motivation”

28

Self-actualization

Esteem / Self-Esteem

Belonging / Love

Safety

Survival / Physiological

Morality, Creativity,

Authenticity, Problem solving

Confidence, Respect of/by others

Friendship, Family, Sexual Intimacy

Security of body, of employment, of resources, of family, of morality

Food, Water, Air, Shelter, Sleep, Sex

Move up one step


This starts at home, but doesn’t have to stop there.


In order for the home (or any other platform) to do this it needs to:

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AUTOMATE Planned Patterns

ADAPT Breaks in Patterns

ANTICIPATE Learn New Patterns


HOME IZ WHERE THE HEART IZ.


IOTAS Living ProfileTM captures your daily routines, preferences, patterns,

and interactions with your environments. It will travel with you from your home to your car, work,

retailers, hotel, and to your new home when you move. It will also power

other IoT solutions.


The elephant in the room.


PRIVACY


Privacy is all the rage


“Right to be forgotten” !

Good idea or

Bad idea?


“Right to be forgotten” !

Gives a lot of power to search

engines like Google.


Take it down!

Violates privacy

Journalistic, artistic, or literary

exception

Google gets to decide now


Take it down!

Violates privacy

Journalistic, artistic, or literary

exception

But in the US, you get different results


Is your privacy really protected if the likes of Google gets to decide

what is private?


Or are we just giving more power to the Digital Oligarchs?


What if we could own and manage our own data and profiles?


We are starting anew in the IoT space and have a chance to try something

different.


What if we had the capability to manage our data in exchange for

value?


Managing preferences for 9 billion devices will be beyond our

comprehension.


Instead, what if we had an Artificial Intelligence that managed it for us?


her

AI AGENT

This AI or Privacy Agent would know you, who you are and your

preferences.


Abilities

Goals/Preferences

Prior Knowledge

Observations

Past Experiences

Actions

Environment

her

AI AGENT


And thus can act on your behalf and choose to opt-in or opt-out of data

sharing.


Your Privacy Agent would manage your Living ProfileTM and you can

choose whether or not you want it deleted, instead of Google.


TECH STANDARDIZATION


Current IoT Landscape


Insteon

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K E Y TA K E AWAY

Insteon is one of the largest hardware players on the market, but seems to lack much “smart” insights from the software, which feels tacked on. The dual-band communication is interesting, but is difficult to justify for the trade-offs (closed system, no apparent API/SDK).

PROS

• Largest marketplace of hardware, accessories and components among current competitors

• Proprietary dual-band communication for devices use powerlines and RF technology to optimize consistent communication

• Starter kits available for common use cases narrow things down for the beginner

CONS

• Clunky control experience on mobile devices feels rudimentary and not thought out

• Insteon platform doesn’t support third-party products like philips hue, nest, etc. (although the inverse is possible)

• Feature set seems to stop at simple automation (not really smart) and also isn’t open to development (API/SDK)


Revolv

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K E Y TA K E AWAY

Revolv takes a really interesting approach to home automation by patching together the big names that are getting all the attention, but ultimately is still one that seems like only a bridge until the market evolves further.

PROS

• Minimal setup with multiple radio signals actually replaces almost all hubs from other proprietary setups, reducing footprint and wires

• Support for almost all “best-in-class” IoT products, reducing app fatigue

CONS

• Essentially a way to patch together several products, but doesn’t gain any intrinsic value from all devices working together –they don’t “talk”, they just allow you to control from one place.

• Expensive to setup, and puts all onus on the end-user for research, purchase, setup and maintenance

• Reasonable, but not stellar mobile experience


SmartThings

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K E Y TA K E AWAY

SmartThings seems like one of the strongest players currently in the DIY market, but still is firmly in the “home automation”, and not “smart home” arena. Definitely the one to watch as the buzz wears off and the developer community matures.

PROS

• The most polished end-to-end experience in the DIY home automation market available

• Multiple RF signals supported to enable third-party hardware

• Well-thought out hardware covers many common use cases

• Polished app experience feels fairly solid • Strong, open developer community helps keep

the platform sustainable into the future

CONS

• Still depends on the end-user to setup and maintain

• Expensive hardware will balloon setup costs • Not currently a really “smart” software solution,

but could gain some aspects from unique use cases in the developer community


Tip of the Iceberg


When we provide these things:

Tech Standardization Privacy ResolutionValue to Users


The story of Internet of Things will be truly compelling.



What if you went back to your childhood home…

!

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and it remembered you

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your first steps

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your first words 62


your first dog 63


and it welcomed you back home?

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Thank You!

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Sce Pike Chief Experience Officer at Citizen, Inc

@spike75, @pluscitizen [email protected]

pluscitizen.com

http://pluscitizen.com


Appendix

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Housing starts from NAHB as of 04’14

http://eyeonhousing.org/2014/04/16/housing-starts-reverse-winter-slump/67

http://eyeonhousing.org/2014/04/16/housing-starts-reverse-winter-slump/


Characteristic of renters from NAHB as of 04’14

http://eyeonhousing.org/2014/04/18/characteristics-of-owners-and-renters/http://eyeonhousing.org/2014/04/18/characteristics-of-owners-and-renters/

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http://eyeonhousing.org/2014/04/18/characteristics-of-owners-and-renters/http://eyeonhousing.org/2014/04/18/characteristics-of-owners-and-renters/

The Story of Internet of Things ( IoT ) at WebVisions 2014 Barcelona

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