The Story of Good News
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Transcript of The Story of Good News
13
The Big Idea
Demoralizing
Poor Digital Design
External Narrative
Reactive
Negative
Ironic
Angry
Pessimistic
Fragmented
GloomyFear
Polluted
Reactive
Repetitive
Agenda Driven
MENA news coverage today
where do you get your fix?
who’s your role model?
are you being profiled?
what messages?
-عمر بن الخطاب رضي اهلل عنه
” أحيوا الحق بذكره..وأميتوا الباطل بتركه“
- anonymous
If you want to learn about a culture, listen to the stories.
If you want to change a culture, change the stories.
“is there a way to be informed in a meaningful, deeper sense while not immersing ourselves in the constant barrage of bad news?”
Intelligent
PositiveLocal
Narrative
Fruitful
Sustainable
Spirited
Hopeful
Collaborative
Inspirational
HappyHealthy
Traditional
Uplifting
Relevant
Good
Strictly private and confidential
Strictly private and confidential
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