The Story Behind The Leading IDLE-FREE Campaign...

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IDLE-FREE for our kids™ The Story Behind The Leading IDLE-FREE Campaign March 2017 Re: Item No. 10.3.1

Transcript of The Story Behind The Leading IDLE-FREE Campaign...

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IDLE-FREE for our kids™

The Story Behind The Leading IDLE-FREE Campaign

March 2017

Re: Item No. 10.3.1

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TableofContents

TheStoryBehindIDLE-FREEforourkids™...................................................................2

OrganizationStructure..........................................................................................................2GoGreenCommunicationsInc./TheChildren'sCleanAirNetworkWhyWe’reHere.......................................................................................................................4WhyIsChangingIDLINGBehaviourinFleetsSoDifficult?.........................................5

AboutGoGreenCommunicationsInc................................................................................6

Whatwedoforfleets..............................................................................................................7Financingalong-termIDLE-FREEculturefromfuelsavings....................................8

WhatIndustryExpertsareSayingAboutIDLE-Time..................................................8IDLE-TimeCostExample,1000Light-DutyTrucks=$875,000...............................9

IDLE-Time’sCollectiveImpactonPeople,PlanetandProfitsTheTripleBottomLine...........................................................................................................9AboutTheChildren’sCleanAirNetwork......................................................................12

TheChildren'sCleanAirNetworkActivity2006-2017..........................................13

FrequentlyAskedQuestions(FAQ)AboutTheChildren’sCleanAirNetwork......................................................................14

Business/Community/Media/Speaking/since2006........................................17Appendices.............................................................................................................................19

‘Emotional light switch’:

Why 80% buy-in.

‘Our Kids’ Makes it stick.

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TheStoryBehindIDLE-FREEforourkids™TheLeadingIDLE-FREECampaign “Tenyearsago,IusedtobetheNorthAmericanIDLER.Ihadnoideawhatthisaddedupto.Today,we’rebuildingamovementledbycorporatefleetsthatcansave$Millionsinfuelandemissionswhileinspiringthepublictosavemuchmore.”-RonZimaCEO-GoGreenCommunicationsInc.Founder/Chair-TheChildren’sCleanAirNetworkVideoAFather’sStory-AnNSCCProduction,2011.VideoRachel’sStory-AnNSCCProduction,2011.SlideshareTheLeadingIDLE-FREECampaign2006–2017.

OrganizationStructure GoGreenCommunicationsInc.(for-profit)Abusinessfocusedonhelpingcorporatefleetssavemoney,saveemissions,earngreenPR.WebsiteTheGoGreenAgency.comTheChildren’sCleanAirNetwork(non-profit)ACanadianregisteredcharitydedicatedtoreducingvehicleemissions,improvingairquality,throughpubliccampaignsandcommunityengagement.SlideshareTheChildren’sCleanAirNetwork2006–2017

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Relationship:GoGreenisownedandoperatedbythecurrentdirectorsofTheChildren’sCleanAirNetwork.GoGreenCommunicationsInc.(afor-profit)wasrequiredfortworeasons:1)Toearnrevenueandsustainthemissionofthenon-profit(reducevehicleemissions,improveairquality).2)ToaddressthesignificantneedoffleetsacrossNorthAmericawhicharelosingmoneyfrom'non-operational'IDLING.Corporatefleetsexpectafor-profitbusinesstotraintheirdriversandconsultonpublicrelations.E3Fleet(non-profit)E3certificationistheequivalentof‘LEEDcertification’(greenbuildings)forfleets.E3Fleetactsasaconsultantconductingin-depthanalysisforpublicandprivatefleetsacrossCanadaandtheU.S.GoGreenCommunicationsistheAtlanticCanadianpartner/agentforE3FleetinCanada.GoGreenhaslatitudetobuild/manageIDLE-FREEcampaignsacrossCanada/U.S.viaE3Fleetandtheirotherregionalpartners.WebsiteE3Fleet.comSlideshareE3FleetProgramJointMediaReleaseOneStopGreenFleetShop,January5,2017IDLE-FREEZoneWebTVinterviewOneStopGreenFleetShop

PUBLIC CAMPAIGNS

(non-profit)

FLEET CAMPAIGNS

(for-profit)

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GoGreenCommunicationsInc./TheChildren'sCleanAirNetwork–WhyWe’reHere GoGreenCommunicationsInc.isafor-profitbusinessfocusedonhelpingcorporatefleetssavemoney,saveemissions,earngreenPR.GoGreentrains,certifiesandbrandsfleetspromotingtheirsustainabilitywiththeleadingIDLE-FREEcampaign,IDLE-FREEforourkids™.IDLE-FREEbrandedfleetswillinspirethemotoringpublictosavemuchmore.TheChildren'sCleanAirNetwork(CCAN)isanon-profitnetworkoflike-mindedpartnerspromotingIDLE-IDLEFreeforourkids™,Canada’sLeadingIDLE-FREECampaign.ThegoalistobuildanIDLE-FREEmovementtoreducevehicleemissions,ultimatelysavingmillionsofdollarsinfuelandthousandsoftonsofharmfulemissionsannually.CCANisaregisteredcharityinCanadadedicatedtoreducingexcessvehicleemissionsandimprovingairquality.Itbeganasagrassrootscampaignin2006atKingswoodElementarySchool,nearHalifax,NovaScotia,Canada.Itsfounderisfatheroftwoandhockeydad,RonZima,alsoknownasIDLE-FREEGuy™.Partnerorganizationsincludeschools,businesses,mediaoutlets,andhealthandenvironmentorganizations.'Always-on'vehicleemissionsimpactthehealthandfutureofchildrenandrepresentasignificantlossoffuelandresources.Theimpactonairqualityandhealthofpersonsofallagesfromtheseemissionsaresignificant.TheChildren'sCleanAirNetworkseekstomotivatethepublicandempowerkidsof‘allages'toinspirechange.

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WhyIsChangingIDLINGBehaviourinFleetsSoDifficult?Therearethreekeyelementstocreatingalong-term,money-savingIDLE-FREEculture:

1. Policy–Thecompany’sstatedpositiononIDLE-Time,communicatedtoemployees.2. Technology–Fleetdata,measuringandtrackingIDLE-Timebehaviour.3. People–Training/education,incentives,continuousmanagementstrategy.

Basedonourextensiveresearchoffleets,the‘peopleelement’-transformingdriverbeliefsandbehaviour,isbyfarthetoughestnuttomanage.ManyfleetmanagersareawareoftheenormouscostsfromIDLE-Timeastheytrackfleetdatawhileservicingthevehicles,whichexhibitexcessivewearandaddedenginehours.However,afleetmanager’sroleisextremelychallengingandotherfactorsoftenpreventhimorherfromaddressingIDLE-Time.Herearesomeofthem:

• Timetomanage/maintainfleetofvehicles;hardtointroducenewinitiatives.• ReluctanttoaddressemployeesRE:IDLINGhabitsintheir‘officespace.’• Fearofupsetting‘applecart’–managingmission-criticaldriverwork-force.• Uncertainofhowbesttopushunion/managementbehaviouralchange.• IDLE-Timefleetdataisincompleteordifficulttomanageandmeasure.• UnawareofanycontinuousIDLE-FREEtraining/managementsolution.

Fleetmanagersareusuallynotbehaviouralchangeorcommunicationexperts.Often,theyhavecomeupthroughtheranksofthetransportationindustryinstilledwithahierarchicalmanagementphilosophy.Typically,theyareunpreparedandoftenperplexedathowtochangeandmaintainmindsets,particularlyon‘eco-driving’behaviours.

Policy

Technology People

Building IDLE-FREE culture: Most challenging change element?

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Forthesereasons,IDLINGhabitscosting$100softhousandsannuallycanremainoffmanagement’sradarandarenotbroughtforwardtotheexecutiveforpriorityaction.WithouttheexecutivemakingIDLE-Timecostsavingsapriority,theoddsofcreatingalong-termIDLE-FREEculturearelow.WhatGoGreenCommunicationshasprovenisthatwhenIDLE-Timeismadeanexecutivepriorityandweareallowedtoapplyourtrainingandaward-winningformula,therankandfile,includingunionizeddriverswillbuyin.Withjusttherightapproach,drivers‘fliptheemotionallightswitch’transformingtheirbeliefsandIDLINGbehaviour.VideoIDLE-FREEGuy™MotorCoaching.

AboutGoGreenCommunicationsInc. MissionToinspireandtransformthewayweliveourlives,forthebenefitoffuturegenerations.AbusinessbasedinHalifax,NovaScotia,incorporatedMay,2015.Directorsofthecompany:

• RonZima,President• ThomasNicolle,Secretary,Director• DavidHeath,Director• DanielDolan,Director

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Whatwedoforfleets

• Savemoney.• Saveemissions.• EarngreenPR.

WebsiteTheGoGreenAgency.comHowwedoitTraining:Wetransformdriverbehaviourwithtraining;reduceIDLE-Time,savefleetsfuel,maintenanceandemissions.Branding:Wemeasureandcertifyresults,brandvehicleswithourtrademarkedlogo,differentiatingfleets.GreenPRConsulting:WehelpfleetswiththeirgreenfleetPRandmarketingandgetthemthegreenPRtheydeserve.HowweearnrevenueTraining:Per-seatpricebasedonnumberofdrivers.Currenttraining:live/classroom.Nextgeneration:online.Branding:IDLE-Timereductiontargetcertified;logopricebasedonnumberofvehicles.GreenPRConsulting:Onretainer,orproject-by-project.

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Financingalong-termIDLE-FREEculturefromfuelsavingsThegoalistocontinuedrivingdownIDLE-Timecostsyear-over-yearwhilecreatingasustained,continuousIDLE-FREEcultureoverthreeyears.YearoneIDLE-FREEPilotfixed-cost,ROItarget:8to12months.YeartwoIDLE-FREEfleet-wideroll-out,ROItarget:lesstimetoachieveROIthanyearone*.YearthreeFortifyculture(regression,newdrivers):lesstimetoachieveROIthanyeartwo*.*Basedonfleettype(industry),sizeandcomplexity.ContactGoGreenCommunicationsforaconsultation.info@TheGoGreenAgency.com902-456-2550

WhatIndustryExpertsareSayingAboutIDLE-Time“WeneedtocleartheaironIDLE-mythsthatarecostingfamiliesmillionsinfuelwhiletaxingtheirkids'airandourenvironment,"accordingtoAlMacPhee,formerChairofTheCanadianAutomobileDealersAssociation(2012)andprominentDartmouth,NovaScotiacardealer.

MacPheeisHonouraryChairofIDLE-FREEforourkids™publiccampaign.

MacPheesays,"Mythssuchas‘DLINGisgoodforthevehicle’or‘restartsarebad’arefalseandcancosteachdriver$200infuelandadda1/4tonofexcessemissions.Whenyou'reparkedandwaitingit'ssosimple;go'IDLE-FREEforourkids.'”

Doctors,CarExecutiveLead'FlashMob'toClearUpIDLE-MythsThatTaxAirQualityandCostCanadians$MillionsinFuel

SEENationalCleanAirDay2013MediaRelease.

VideoIDLE-FREEThreeGenerationsofMacPhees

Fromlightdutycarsandtruckstoheavydutylong-haultractorsandconstructionequipment,manufacturersstronglyrecommendaslittleIDLE-Timeaspossible.

Car guy Al MacPhee

MacPhee Ford Past Chair - CADA

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Caterpillar

Allthosenon-productivehourstranslateintoalotofwastedfuel:1gallonormoreeveryhour.Someindustryexpertssayit’snotunusualforidletimetorepresentasmuchas40-50%oftotalrunningtime.

HOWMUCHISIDLETIMECOSTINGYOU?

Cummins

×Fuelpenalty=2.5–4.5litresper/hour.×Leastefficientmodeforemissions.×FuelcontaminationoflubeoilishighatIDLE.×Enginelifecanbereducedbyupto20%.×500hrsofIDLING=103,000kmofwear.×Noiseemissions.HOWMUCHIDLINGISENOUGH?

IDLE-TimeCostExample,1000Light-DutyTrucks=$875,000Fleetsmayhaveawritten‘anti-IDLING’policybuttypicallyhavenotcreatedanIDLE-FREEcultureforfollowingthepolicy.

Dependingonvehicle/enginesize,non-operationalIDLE-Timecancostanywherefrom2.5to4.5+litresperhour.Let’suse3.5litres,onehourofnon-operationalIDLE-Time/day.

3.5litresperhourx250workdays=875litres@$1.00/litre=$875annualaddedcost.

1,000trucksx875litres=875,000litres=$875,000CDNannualaddedcost.

ThisdoesnotincludesubstantiallyhighermaintenancecostsduetoexcessiveIDLE-Time.

875,000litresofgasolinerepresents*2658CO2eemissions.TheseemissionscouldsoonearnrevenueascarboncreditsascarbontaxesareimplementedintheCanadianmarket.

*Basedonthecarboncalculator,ontheE3Fleetwebsite:http://www.e3fleet.com/emissions_calculator.html

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IDLE-Time’sCollectiveImpactonPeople,PlanetandProfits‘TheTripleBottomLine’People

Inadditiontoreducinggreenhousegas(GHG)emissions,reducingIDLE-Timewillsignificantlyreduceotherharmfulemissionsthatcomewithburningdieselorgasoline.

Thiscanimpactairqualityinsidethevehicle,reducingemployeeexposureandhealthriskfromairpollution.

Theseinclude:

• Particulatematter(PM)• Carbonmonoxide(CO)• Nitrogenoxides(NOx)• Hydrocarbons(HC)• Volatileorganiccompounds(VOCs)

Healthstudiesshowthatexposuretodieselexhaustprimarilyaffectstherespiratorysystemandworsensasthma,allergies,bronchitis,andlungfunction.Thereissomeevidencethatdieselexhaustexposurecanincreasetheriskofheartproblems,prematuredeath,andlungcancer.

“DieselExhaust(DE)iscarcinogenicinhumansandisspecificallyassociatedwiththedevelopmentoflungcancer.EffortsshouldcontinuetofurtherreduceemissionsofandhumanexposurestoDE.”

—GovernmentofCanada,HumanHealthRiskAssessmentforDieselExhaust-Summary

"VehicleexhaustcantriggerasthmaattacksandcontributetothegrowingrateoflungdiseaseinNovaScotia.At9.3%,NovaScotiahasthehighestrateofasthmainCanada.17%,oraboutoneinfivekids,haveasthmainNovaScotia.Asthmaattacksarethemostcommonchildhoodmedicalemergency.Childhoodasthmaaccountsforonequarterofschoolabsenteeism.”

—LungAssociationNovaScotia/TheChildren’sCleanAirNetwork

Interview:PatRyan,PhD,MSCincinnatiChildren’sHospital

IDLE-TimeHealthImpactWhitePaperCincinnatiChildren’sHospital

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Planet

1,000litresofdieselfuelnotusedwillsavetheequivalentof3.48tonnesofCO2eemissions.

1,000litresofgasolinenotusedwillsavetheequivalentof3.03tonnesofCO2eemissions.

*Basedonthecarboncalculator,ontheE3Fleetwebsite:http://www.e3fleet.com/emissions_calculator.htmlProfitsIn-depthresearchbyTheChildren’sCleanAirNetworksince2006hasrevealedthatexcessiveIDLE-Timebyvehicleswhenparkedisextensive.BasedonNaturalResourceCanadanumbers,itisestimatedthatCanadiansspend$3BillionperyearIDLINGpersonalvehicleswhenparked.Thisdoesn’tincludeIDLINGfromcorporatefleets(publicandprivatesectors).Aminorityofcorporatefleetshavetakenaction—educatingand/orrewardingdriverstoreduceIDLE-Timewhileactivelypromoting‘anti-IDLING’policies.However,withoutmanagementmakingIDLE-Timepolicyoreducationapriority,themajorityoffleetsarecollectivelylosing$10sofMillionsinfuelandaddedmaintenancecostswhilecontributingthousandsoftonsofCO2greenhousegas(GHG)andotherpollutingemissions.

A Movement Corporate Fleets

ü  $Millions fuel & maintenance� ü  Thousands tons emissions ü  Improve air quality

ü Inspire / LEAD public

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AboutTheChildren’sCleanAirNetwork TheChildren'sCleanAirNetwork(CCAN)isanon-profitregisteredcharityinCanadadedicatedtoreducingexcessvehicleemissionsandimprovingairqualitythroughpubliccampaignsandcommunityengagement.Itbeganasagrassrootscampaignin2006atKingswoodElementarySchool,nearHalifax,NovaScotia,Canada.Itsfounderisfatheroftwoand‘hockeydad’,RonZima.Partnerorganizationsincludeschools,businesses,mediaoutlets,andhealthandenvironmentorganizations.'Always-on'vehicleemissionsimpactthehealthandfutureofchildrenandrepresentasignificantlossoffuelandresources.Theimpactonairqualityandpublichealthfromtheseemissionsaresignificant.TheChildren'sCleanAirNetworkseekstomotivatethepublicandempowerkidsof‘allages'toinspirechange.

MissionToreducegreenhousegasandimproveairqualitybyreducingexcessvehicleemissions.VisionExcessivevehicleemissionswillbecomeassociallyunacceptableassecondhandsmoke.PurposeToempowerkidstotransformdriverbehaviour.Kidsneedavoiceonclimatechangeandpoorairquality.StrategyTopartnerwithbusiness,schoolsandmediatoinspirethroughsimpleandconsistentmessaging.We’llengage,inspire,andempowerchangeinapositivemanner.

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TheChildren'sCleanAirNetworkActivity2006-20172006-2008ActivityHighlights

• KingswoodElementarySchool,(HammondsPlainsN.S.)grassrootslaunch.• IDLE-FREEschoolsacrossHalifax/Dartmouthsponsoredbycardealers.• CleanNovaScotia/NovaScotiaDepartmentofEducationIDLE-FREETeachers

Resourcekit.• In-kindPublicServiceAnnouncementsCJCH/C100radio,TheChronicleHerald.• RonZimaawardedToastmastersInternationalCommunityLeadershipAward.• SEEIsThatYourEngineRunning?ByCarmelitaRowe,Principal,(appendix).• SEENovaScotiaLegislaturerecognition,TheChildren’sCleanAirNetwork

(appendix)

SEEKingswoodKidsVideo2006.

2009-2010ActivityHighlights

• IDLE-FREEdrivertraining,communityengagement,AmbassatoursGrayLine.• IDLE-FREEBus,NationalCleanAirDayevent2009,WestmountSchool,Halifax.• MicMacMallsignage,IDLE-FREEBus,NationalCleanAirDayevent,2010.• IDLE-FREEBuscarriesmen’shockeyteamsfordurationofTheVancouverOlympics.• Charitablestatus,CanadaRevenueAgency.• ‘Caseforsupport’(non-profitbusinessplan)developedandpublished.• SalvationArmysignage/sponsorshipatMaritimefacilities.• PeterKohlerWindowssponsorship,awarenesscampaign.• In-kindPublicServiceAnnouncements,EastLinkTelevision.• In-kindPublicServiceAnnouncements,TheChronicleHerald.• SEEColeAwardforExcellence,TheChildren’sCleanAirNetwork(appendix).• SEEHouseofCommonsrecognition,TheChildren’sCleanAirNetwork

(appendix).

It began at an elementary school.

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2011-2013ActivityHighlights

• NationalTourAssociation(NTA),LasVegasrecognition,participation,AmbassatoursGrayLine.

• MCI/AllisonTransmissionsponsorship,UMAExpo,LongBeach,CA,AmbassatoursGrayLine.

• ‘IDLE-FREEPaceCar’,MacPheeChevrolet,NationalCleanAirDayevent,2011.• EfficiencyNovaScotiaawareness

campaign,2012.• EfficiencyNovaScotia,MacPheeFord,

NationalCleanAirDayevent,2012.• EcoEfficiencyAward,Dalhousie

University,AmbassatoursGrayLine.• DoctorsNovaScotiasponsorship,

NationalCleanAirDay2013event,CanadaGamesCentre.

ActivityHighlightsSince2014.

• ‘ClearAcrossCanada’2014/2015campaigndevelopment,SaintMary’sUniversity,SchoolofBusiness,BusinessDevelopmentCentresupport.

• NationalCleanAirDay2015eventatthePortofHalifax,withSt.Mary’sUniversityandInglisStreetSchool.

• IDLE-FREEApp,2015withBlueSpurs,Fredericton,NewBrunswick.

FrequentlyAskedQuestions(FAQ)AboutTheChildren’sCleanAirNetworkQuestion:Whoarethecurrentdirectors?Answer:RonZima,ChairThomasNicolle,Vice-Chair,Treasurer&Secretary,RecognizedAgentDavidHeathVirginiaMacNeilDanielDolanExecutiveAdvisor:AlMacPhee,HonouraryChair

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Question:Whohasbeenadirectorinthepast?Answer:NormCollinsLilMacPhersonHeatherHoodDennisCampbellBillCarrCaseyBinkleyRonnieAlbertKevinPelleyEricBollandDerekSimonKendallTaylorMikeVelemirovichKarenRostekCathyLundriganBrendaZima(Young)Question:WhatisthestatusofTheChildren’sCleanAirNetwork?Answer:Itisaregisteredsociety,basedinHalifax,NovaScotia.RegistryID:3227725.ItisaregisteredcharitywithCanadaRevenueAgency(2010)#3044267.Currently,TheChildren’sCleanAirNetworkhaslimitednon-profitactivityonitsmissiontoreducegreenhousegasandimproveairqualitybyreducingexcessvehicleemissions.

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Question:Whyhasactivitybeenlimited?Answer:Alackofresources;bothtimeandmoney.TheChildren’sCleanAirNetworkwasnotabletoachieveitsgoalsasoutlinedintheCaseforSupport(2010).Theplanwastogeneratefundsforstaff,expandingitsoutreachandsustainingitself.SEETheCaseforSupport,2010.Question:Whatisthevision/future?Answer:Thevisionistoattractanewboardofdirectors,alongwithfundraisingcapacityandre-ignitenon-profitactivismforthemission.Thiswillbeachievedlargelybythepublicitygeneratedbycorporatefleetssavingfuel,CO2andotherharmfulemissionsasGoGreenCommunicationsInc.appliesitsbusinessmodeltosavefleetsmoneyfrom‘non-operationalIDLE-Time’.Thebrandingandpromotionofthese‘IDLE-FREEPeerLeaders’(i.e.AmbassatoursGrayLine,ThePortofHalifax)willattractcorporateinterestinfundingTheChildren’sCleanAirNetworkandsponsoringIDLE-FREEnon-profiteventsandschoolsacrossNorthAmerica.SlideshareAmbassatoursGrayLineCaseStudySlidesharePortofHalifaxCaseStudy

Case for Support 2010

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Question:HowcantheclaimbemadethatIDLE-FREEforourkids™isthe‘leadingIDLE-FREEcampaign’?Answer:Thisclaimcouldnothavebeenmade10yearsagowhenthefederalgovernmentofCanadawasinvestingsignificantlyin'IDLE-FREEZone’educationthroughNaturalResourcesCanada(NRCan).ThisfundingwasseverelycutbyfederalCanadiangovernmentspost-2006.Sincethattime,TheChildren’sCleanAirNetworkhasnotwaveredinitseffortsandleadershipintheCanadianandU.S.marketplaceonfillingthe‘IDLE-FREEeducationgap’despitealackofpublicfunds.Operatingwithoutfundingisn’tsustainable.TheChildren’sCleanAirNetwork’sresearch,marketing,outreach,timeandmoneyinvestedforthepublicgoodsince2006withoutgovernmentfundsisunsurpassedinCanada. Mostrecently,IDLE-FREEforourkids™hasbeenrecognizedandendorsedbytheleadinggreenfleetorganizationinCanada,E3Fleet(non-profit).E3Fleetmakesthatendorsementbasedupontheirdeepknowledgeofover12yearsoffleetmanagementexperience. Question:Whatisthecurrentsituationofidling?Answer:Today,un-checkedemissionsfromvehicleswhenparkedisagreaterproblemthaneveracrossCanadaandtheU.S.Thegoodnewsisthatlargefleetsarepoisedtoleadthewayas‘IDLE-FREEPeerLeaders’,dueinparttothemandatoryintroductionofElectronicLoggingDevices(ELDs)onfleetvehiclesintheU.S.in2017.ThisisrapidlydrivingtheadoptionofGPSfleettelematicswhichisexposingtheenormouscostsofIDLE-Timetofleetmanagersasneverbefore.FederalMotorCarrierSafetyAdministration–AbouttheELDRuleSEETheGPSGreenRevolution(Auto&TruckingAtlantic)However,fleetswillonlyinvestinIDLE-FREEforourkids™basedonapositivereturn-on-investmentbusinesscase,whichisprovidedbythebusinessmodelofGoGreenCommunicationsInc.

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Business/Community/Media/Speaking/since2006 Thefollowinghavesupportedthenon-profitactivityofIDLE-FREEGuy™andTheChildren’sCleanAirNetwork.HalifaxRegionalSchoolBoardSchoolsacrossHalifax/DartmouthNSDepartmentofEducationNovaScotiaCommunityCollegeTownofKentvilleTownofWolfvilleBestToyotaHillcrestVolkswagenColonialHondaHalifaxChryslerNSAutomotiveSectorCouncilC100/TheBounceTheSalvationArmyCityMazdaCleanNovaScotiaDalhousieUniversity-EcoEfficiencyCentreDartmouthKiwanisEastLinkEcologyActionCentreEfficiencyNovaScotiaAmbassatoursGrayLine2010VancouverWinterOlympicsNationalTourAssociationUnitedMotorcoachAssociationMotorCoachIndustries(MCI)AllisonTransmissionScotiaSpeedworldKings-EdgehillSchoolMacPheeChevroletMacPheeFord

UMA Expo 2012, Long Beach, CA

2010 Olympics: ‘IDLE-FREE bus’ carried men’s hockey teams.

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Thefollowinghavesupportedthenon-profitactivityofIDLE-FREEGuy™andTheChildren’sCleanAirNetwork,continuedWoodenMonkeyAerobicsFirstTheChronicleHeraldLungAssociationofNSLungAssociationofNBLungAssociationofPEIDr.RichardGoldbloomCTVNewsMarketwiredNews95.7MetroNewsMicMacMallRevolvePeterKohlerWindowsStockTransportationRotaryClubofHalifaxGreenNexxus-OneMillionActsofGreenFusionPrint+ImagingHalifax/DartmouthNatalDayParadeDoctorsNovaScotiaJIVEPhotographicCanadaGamesCentreSaintMary’sUniversityEnactusSaintMary’sPortofHalifaxSpiderVideoBlueSpursEvangelineSecurities

The‘emotionallightswitch’:

Why80%buy-in.SeeAlandthekids’video.

Mic Mac Mall Campaign 2010

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TheStoryBehindIDLE-FREEforourkids™-TheLeadingIDLE-FREECampaign

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Appendices• IsThatYourEngineRunning?ByCarmelitaRowe• Awards

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Healthy Living

“Is that your engine running?” Funny how questions like that can go unnoticed until you become aware that an engine running needlessly could be a threat to our

environment and even to our personal health!When our new school opened in September 2005, it

brought with it many exciting challenges. Everyone involved knew that we had an opportunity to do things ‘right’ the first time. Early in our first year of operation, parent Ron Zima approached the school about getting involved as a partner in his newly founded “Children’s Clean Air Network.” It did not take long for me to realize that clean air certainly fit the bill for doing things ‘right.’

Conversations about the risks of pollutants such as vehicle exhaust struck a familiar chord as I listened to Mr. Zima’s

passionate plea for our school to get involved with his project. I had almost forgotten about a time early in my teaching career when I started suffering from dizziness every afternoon at about the same time of day. Finally, convinced it had something to do with my work environment, I made a trip to the principal’s office to talk about my symptoms. After some investigation the source of my problem was discovered in the driveway of the school. Adjacent to the intake vent for the building was the ‘bus loop’ where buses sat idling each day at the same time. Turning off the buses also turned off my dizziness.

Teachers at Kingswood Elementary took Mr. Zima up on his offer to give presentations to our senior elementary students about the risks associated with idling vehicles. Students and staff were influenced in a personal way by what they were

Is That Your Engine Running?Carmelita Rowe

Republished with permission from The Halifax Herald Limited

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learning. A few months into the awareness campaign almost all students reported asking their parents to turn off their engines when they noticed unnecessary idling. Like other staff members, I became more aware of my own idling vehicle and found myself turning off the engine at times when I know I might otherwise have left it running. I started asking family members and friends to think about turning off their engines when they didn’t need them running.

The Kingswood Elementary community’s commitment to cleaner air has evolved through an awareness and education process. In the fall of 2006, Ron Zima put together a video featuring our students. They talked about why they supported “Idle-Free Zones” in their community. I was genuinely moved by many of their comments and the sincere concern they expressed about the future of our planet. As I watched each student being interviewed it struck me that they were actually thinking about what the future of this planet holds for them. From several students I sensed a growing frustration that adults are not as aware as they should be about how their actions affect the health and wellbeing of generations to come.

Last spring one of the local newspapers ran a story about our school’s Idle-Free Zone. Of particular interest to the writer was the response from bus drivers. After the article was published a female driver, from another school area, telephoned and applauded the lead our school community had taken to have bus drivers turn off their engines. She wanted me to know that she was already turning off her bus every time she stopped for even a few minutes. Her call was not a surprise because the response from our own drivers has been excellent. They pull into the bus loop in front of our school and turn off their buses. On occasion, substitute drivers have let their buses idle but staff, parents and students don’t take very long to approach them asking that they respect our Idle-Free Zone. Everyone at Kingswood has learned that asking politely usually brings a positive response from drivers and often ends with an apology being tagged on!

Drivers of other vehicles coming into our schoolyard have been excellent about respecting our Idle-Free Zone. I

still occasionally send reminders in our newsletters that we appreciate everyone’s effort to support cleaner air in Kingswood. When we hear about things like a harbour cleanup and landfill troubles, most of us feel quite overwhelmed by the magnitude of these problems! What makes an “Idle-Free Zone” campaign so rewarding is that it is easy for everyone and actually saves money through less gas consumption.

Educating people about the benefits of turning off their engines is something that even our young students have been able to do on their own. They have been active participants in the process of cutting down on engine emissions in their community. To involve students more directly and to reinforce the point about saving money, students were invited to create

‘idle free bucks.’ These pieces of paper, designed to mimic regular money bills, display hand written messages from students complete with their own artwork, that draw attention to the perils of idling. The students award these ‘bucks’ to parents, relatives and even neighbours when they notice that they remembered to turn off their engines.

Over the past couple of years other schools have embarked on a similar campaign for cleaner air. The school curriculum provides all kinds of ways for teachers to link the importance of cleaner air

to what they are teaching students every day. Whether they are graphing the results of a week-long tally of vehicles that turn off their engines, or reading about why clean air is important, students can be actively engaged in an ‘idle-free’ campaign for their school and community. A local community business sponsored the signs for Kingswood Elementary as a way of acknowledging and supporting the efforts of our students. It is by far a ‘win-win’ project for any school.

As for Kingswood Elementary I am pleased to report that it is something we know we did ‘right’ for our school and for our community!

Carmelita Rowe is principal at Kingswood Elementary School, Halifax Regional School Board.

From several students I sensed a frustration that adults are

not as aware as they should be about how their actions may

affect the health and wellbeing of generations to come.

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