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Cover Design Co-creation Initiative

From the peopleBy the peopleFor the people

The Biggest Creative Talents Community in Indonesia

The Largest Connecting platform (Offline/Print/Online) for

Marketing Enthusiasts in Indonesia

POLITICAL YEAR

2014 has been an interesting election year.

Never before we see Indonesian care about the

result of the presidential election.

2014 is different. For the first time in Indonesian

history, we have a candidate who have done

more contribution than political maneuvers.

Jokowi was the city mayor of Jakarta, and was

city mayor Solo (Surakarta). He has won people

‘s heart by his action and low profile attitude.

BACKGROUND STORY

1CREATIVE INDUSTRY

Indonesia is blessed with multi-cultural diversities

across the country. Not only it sparks the growth of

art and culture, it has also been a strong foundation

for a world class creative industry.

However, the people has never seen or heard a

strategic support from the government. Most even

believe they don’t really care.

Jokowi, however, has won the creative people’s

heart. He has shown great understanding and

commitment for the creative industry.

2

CREATIVE SUPPORT

During his campaign, Jokowi has moved

millions of support from the creative community.

Designers and comic artist have shown their

support through social medias.

There are even some organic movements that

independently organized by volunteers. For an

instance, a month before the election, the

supporters even organized a music concert for

Jokowi: Konser Salam 2 Jari.

BACKGROUND STORY

3A TROPHY FOR ALL

Jokowi wins the election. It was a big win for all

creative supporters as well.

Marketeers magazine was inspired to publish a full

magazine about Jokowi’s leadership and political

journey entitled “JOKOWOW”.

Which also became a great chance for creative

community to contribute and collaborate.

4

ACTIVITY

COVER DESIGN CO-CREATION CHALLENGE

We hold a design contest in collaboration with

KREAVI, the largest creative network in

Indonesia.

Artists and designers are asked to create their

artwork based on the reference and brief set.

They are free to explore any artistic way to

show Jokowi’s character and personality from

their perspective.

1

COVER DESIGN VOTING

We curated top designs and open a public

voting to get 17 best / most favorite designs.

It was a movement from the people, by the

people, for the people (“Dari rakyat, oleh rakyat,

untuk rakyat”)

2

FROM THE PEOPLE: 23 Best Designs

Jokowi.kreavi.com

FROM THE PEOPLE: 23 Best Designs

BY THE PEOPLE: 9000 votes for 17 WINNING DESIGNS

FOR THE PEOPLE: Collectors item & nationwide retail sales

RESULTS

VOTING RESULT

Within 3 days of voting, we received 9000 votes

in our website.

1

BREAKING RECORD

We have broke world record for the first

magazine with 17 different covers for an edition

(according to Indonesia’s Record Museum)

3

PRODUCTION AND PROMOTION

We produced top 17 designs and sell it publicly

as collectible items. People who manage to

obtain 17 covers will win a holiday trip to Bali.

2

Niken Widiastuti (CEO, Radio Republic Indonesia), Waizly Darwin (Chief

Executive, Marketeers), Joko Widodo(President of Republic of Indonesia),

Benny Fajarai (Founder & CEO, Kreavi) posting the JokoWOW cover

Jokowi & Marketeers JokoWOW

From JOKOWOW to Indonesia WOW- In September 2014, Marketeers initiated The Indonesia WOW movement which was launched by the

President Joko Widodo- Up until now, the movement brings together people around 18 cities in Indonesia to be creative and

productive- There’s now a pop-song, music album and a gallery which is riding on “Indonesia WOW” movement

Follow-up Campaign: Marketeers initiates Indonesia WOW Movement

SHOWCASE

OF CREATIVE

PORTFOLIOS

• ESTABLISH ONLINE ARTWORK

GALLERY AND MANAGE IT LIKE

PERSONAL WEBSITE

WE ARE AN

INDONESIAN

CREATIVE

NETWORK

FOCUSED IN VISUAL ART AND

CREATIVITY LIKE GRAPHIC DESIGN,

ILLUSTRATION, DIGITAL IMAGING, WEB &

MOBILE APP DESIGN, AND MANY MORE

Kreavi is an online network of creative talents in Indonesia with more

than 25.000 members of designers, illustrators, photographers, and other

creative professionals all around Indonesia.

They have built strong relation with more than 200 universities,

institutions, and communities related with art and visual creativity.http://kreavi.com

ACTIVITY PARTNER