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The Stormhoek Story
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Transcript of The Stormhoek Story
Stormhoek
Our Blog
Thresher’s Voucher
Of course [you can upload it], it’s just a blog...
Monday, Nov 27th :
Tuesday, Nov 28th :
Friday, Dec 1st :
37,000 Downloads
56,000 Downloads
715,000 Downloads
And the effect was...
...by the 10th December 2006...
Total voucher redemptions stood at:
Over 4 million
It all started here...
And the beginning...
2003
How do you attract a consumer’s eye when shelves look like...
Our options were to use traditional media...
But “old” media has disadvantages...
• Cost
• One way message
• Impersonal
• Inflexible
Whereas “new” media is...
• Person to person
• Flexible (turnaround in minutes)
• Enormous potential reach
• Inexpensive
• Interactive
And interactivity creates...
• Loyalty
• Trust
The lovable...Hugh Macleod...
So how has it done?
And if you Google us...
And sales (from 2003 until 2006)
Stormhoek wine averages £5.00 per bottle
SA wine exports to the UK (1994-2005)
The average price of SA wine in the UK is £3.73 per bottle
But the “kicker” that was 2006 revealed...
While Stormhoek sales did...
And the wines...
And we did this with the trophy...
Stormhoek garnered some interest from none other than...
And if you consider that of 17 South African wines that got a mention...
3 were from Stormhoek
But that is not all...
Best Consumer Campaign in British Liquor 2006
And more...
American Marketing Association Awards 2006
World Marketing Top 50
and 41 more...