The State of the Web Search
-
Upload
dusan-omercevic -
Category
Technology
-
view
356 -
download
0
Transcript of The State of the Web Search
![Page 1: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/1.jpg)
The State of the Web Search
@dusanoKiberpipa, 2012-11-07
![Page 2: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/2.jpg)
mag. Dušan Omerčević, UDI RIVP of Engineering @zemanta
@dusanodusan.omercevic@zemanta.comrestreaming.wordpress.comlinkedin.com/in/dusanomercevic
![Page 3: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/3.jpg)
Outline
• SEO is dead! Long live portal (again!)• Desktop is dead! Long live mobile!• Search is dead! Long live ___?– Search is disruption ready– Some fresh ideas from SIGIR 2012
![Page 4: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/4.jpg)
SEO is dead!
Long live portal (again!)
![Page 5: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/5.jpg)
![Page 6: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/6.jpg)
![Page 7: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/7.jpg)
![Page 8: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/8.jpg)
![Page 9: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/9.jpg)
![Page 10: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/10.jpg)
Query Autocompletion
• Andrei Broder: "Due to query auto-completion we went from 2-3 keywords to 2-3 letters!"
Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long-tail-of-search-seo-infographic.html
![Page 11: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/11.jpg)
Source: http://www.dr4ward.com/dr4ward/2012/10/how-did-google-kill-the-long-tail-of-search-seo-infographic.html
![Page 12: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/12.jpg)
SEOInbound/Content Marketing
![Page 13: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/13.jpg)
Desktop is dead!
Long live mobile!
![Page 14: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/14.jpg)
Mobile is about Mobile Technology, not Mobile People!
Phone• Ease of use• Instant availability• Low price
Computer• Universal+
![Page 15: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/15.jpg)
Source: http://bradfrostweb.com/blog/web/for-a-future-friendly-web/
![Page 16: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/16.jpg)
Search is dead!
Long live ____?
![Page 17: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/17.jpg)
Search is Disruption-Ready
![Page 18: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/18.jpg)
![Page 19: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/19.jpg)
![Page 20: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/20.jpg)
Weak Points of Search
• Product reviews / Exploratory search (i.e. not knowing the right keywords)
• Personalized Search• Social• Mobile
![Page 21: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/21.jpg)
Product Reviews/ Exploratory Search
![Page 22: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/22.jpg)
Google's Biggest Nemesis
![Page 23: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/23.jpg)
What about Knowledge Graph?
![Page 24: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/24.jpg)
![Page 25: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/25.jpg)
![Page 26: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/26.jpg)
Personalized Search
![Page 27: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/27.jpg)
![Page 28: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/28.jpg)
Social
http://pandodaily.com/2012/10/16/google-the-phoenix-that-rose-out-of-facebooks-botched-ipo/
![Page 29: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/29.jpg)
Mobile
Source: http://techcrunch.com/2012/10/28/why-the-future-of-search-may-look-more-like-yahoo-than-google/
![Page 30: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/30.jpg)
Alternative Exploratory Search Interface
![Page 31: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/31.jpg)
![Page 32: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/32.jpg)
![Page 33: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/33.jpg)
![Page 34: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/34.jpg)
![Page 35: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/35.jpg)
Source: Brent Hecht et al. Explanatory Semantic Relatedness and Explicit Spatialization for Exploratory Search
![Page 36: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/36.jpg)
Semantic Search
http://broccoli.informatik.uni-freiburg.de/
![Page 37: The State of the Web Search](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d092fb4c9052c5a8b4b2e/html5/thumbnails/37.jpg)
Take-home message
• The new name of the game is Inbound/Content marketing!
• Stop developing for desktop today!• Go disrupt the search! Mobile changes
everything!