The State of the Social Media Team
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HOW ARE SOCIAL MEDIA TEAMS STRUCTURED IN DIFFERENT ORGANIZATIONS? Many companies aren’t sure how to tackle social media. They don’t know where social media should live within the organization, how big the team should be, or how that team should be built. To help address this issue, Simply Measured surveyed over 350 social media marketers about their organizational structure. SOCIAL MEDIA STRUCTURES ARE FLUID 16% of companies wrote in their own answers, which ranged from “Each department manages their own social media outreach” to “It used to be in communications, then marketing, then customer service.” Which department does social media roll up to? 57% Marketing 16% Other 13% Communications 4% Media 1% Customer Support 9% Public Relations More than half of social media teams live within the marketing department. MOST TEAMS ARE SMALL Most companies have between 1-3 people working on their social media team. Only 25% of companies have more than five members on their social media team. This isn’t surprising, because fewer than 25% of the companies surveyed have more than 500 employees. COMMON ROLES The most common role across all companies is the social media manager, followed by social media strategist, community manager, and director of social media. How many people work on the social media team? 1-3 3-5 5-10 10+ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% We don’t have a social media team What type of company do you work for? 58% of marketers surveyed work for B2C (business-to-consumer) companies. B2B B2C 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Which roles exist on your social media team? Social Media Manager Community Manager Social Media Analyst Director of Social Media Other Social Media Strategist 29% of marketers wrote in roles that weren’t listed, and the most common keywords for those roles were: Marketing - 21 Content - 11 Digital - 10 Communications - 8 The State of the SOCIAL MEDIA TEAM WHO’S ON THE TEAM? Director of Social Media: This person leads the entire social media department as a function of the overall marketing and digital goals, providing strategic direction, coaching, and management to the social media team. To learn more about social media organizations, and the challenges these teams face, download our full 2015 State of Social Marketing Report. Social Media Strategist This person researches, plans, and measures the success of social media campaigns and programs. Community Manager This person is responsible for the tactical execution of social media programs, and is responsible for planning and publishing content that supports the established plan. Social Media Manager This person is responsible for managing social media programs from end-to-end, acting as a project lead in some cases, and and executing tactics in others. CMO VP OF DIGITAL Director of Social Media Social Media Analyst Social Media Strategist Social Media Manager Community Manager
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Transcript of The State of the Social Media Team
HOW ARE SOCIAL MEDIA TEAMS STRUCTURED IN DIFFERENT ORGANIZATIONS?Many companies aren’t sure how to tackle social media. They don’t know where social media should live within the organization, how big the team should be, or how that team should be built. To help address this issue, Simply Measured surveyed over 350 social media marketers about their organizational structure.
SOCIAL MEDIA STRUCTURES ARE FLUID16% of companies wrote in their own answers, which ranged from “Each department manages their own social media outreach” to “It used to be in communications, then marketing, then customer service.”
Which department does social media roll up to?
57% Marketing
16% Other
13% Communications
4% Media 1% Customer Support
9% Public Relations
More than half of social media teams live within the marketing department.
MOST TEAMS ARE SMALLMost companies have between 1-3 people working on their social media team.
Only 25% of companies have more than five members on their social media team. This isn’t surprising, because fewer than 25% of the companies surveyed have more than 500 employees.
COMMON ROLESThe most common role across all companies is the social media manager, followed by social media strategist, community manager, and director of social media.
How many people work on the social media team?
1-3
3-5
5-10
10+
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
We don’t have a social media team
What type of company do you work for?58% of marketers surveyed work for B2C
(business-to-consumer) companies.
B2B B2C
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Which roles exist on your social media team?
Social MediaManager
CommunityManager
Social MediaAnalyst
Director ofSocial Media
Other
Social Media Strategist
29% of marketers wrote in roles that weren’t listed, and the most common keywords for those roles were:
Marketing - 21Content - 11Digital - 10Communications - 8
The State of theSOCIAL MEDIA TEAM
WHO’S ON THE TEAM?
Director of Social Media:This person leads the entire social media department as a function of the overall marketing and digital goals, providing strategic direction, coaching, and management to the social media team.
To learn more about social media organizations, and the challenges these teams face, download our full 2015 State of Social Marketing Report.
Social Media StrategistThis person researches, plans, and measures the success of social media campaigns and programs.
Community ManagerThis person is responsible for the tactical execution of social media programs, and is responsible for planning and publishing content that supports the established plan.
Social Media ManagerThis person is responsible for managing social media programs from end-to-end, acting as a project lead in some cases, and and executing tactics in others.
CMO
VP OF DIGITAL
Director ofSocial Media
Social MediaAnalyst
Social MediaStrategist
Social MediaManager
CommunityManager
