The State of the Manchester blogosphere
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18-Oct-2014 -
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Transcript of The State of the Manchester blogosphere
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The State of the Manchester Blogosphere
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This report analyses the state of Manchester’s blogging community
Why?• Manchester has a thriving blogging community
• The Google search ‘Manchester blog’ returns 84,100,000 results
• In 2006, the first annual Manchester Blog Awards were held to celebrate Manchester’s rich blogging culture
• In 2010, over 200 blogs were nominated for the Manchester Blog Awards Ceremony
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This report analyses blogs in five different sectors:• Manchester-centric
• Personal
• Art and culture
• News and politics
• Digital and PR
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How the information was collected:
• Over 350 blogs were analysed during August 2010
• Blogs were sourced from blog rolls, personal recommendations and listing websites
• Data accumulated included: the number of posts, the age of the blog, inbound links, blog type, Twitter presence and the inclusion of rich media
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• Is hosted on Blogger
• Has 10 posts per month
• Was created in November 2007
The average Manchester blog…
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insight
Features of a Manchester blog
• 95% of Manchester blogs feature images/photographs
• 35% of blogs embed videos from YouTube/Vimeo
• 60% of blogs have a Twitter profile on the home page
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This category examines blogs which concentrate on events or experiences in Manchester
Manchester-centric blogs
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insight
ContentThe average Manchester-centric blog has 14 posts per month
Most posts per month
Rank Site Number of posts
1 manchesterphotography.blogspot.com 41
2 hydedailyphoto.blogspot.com 313 www.manchesterdailyphoto.com 314 oldham100.blogspot.com 215 maccloop.blogspot.com 16
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Blog Type
Rank
Site Number of links
1 http://www.manchizzle.com 20,7002 http://hydedailyphoto.blogspot.com 13,8483 http://www.manchesterdailyphoto.com 4,4414 http://www.creativetourist.com 6,8815 http://parklover.wordpress.com 5,044
Incoming links
18% WordPress
18% Other
64% Blogger
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insight
The average blog in the Manchester-centric category has a PageRank of 4
Rank Site PageRank1 http://www.creativetourist.com 5
- http://doorsintothepast.blogspot.com 5
- http://hydedailyphoto.blogspot.com 5
100% of blogs surveyed used images in blog posts
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insight
65% of blogs in this category had a Twitter presence on the home page
70% of blogs in this category did not include videos in posts
Yes No0
1020304050607080
Yes No0
10203040506070
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insight
Age
Rank Site Created1 http://www.manchizzle.com August 2005
2 http://hydedailyphoto.blogspot.com April 2006
3 http://www.manchester-clubbing.blogspot.com April 2006
4 http://www.manchesterphotography.blogspot.com May 2007
5 http://www.ladylevenshulme.co.uk July 2007
The average blog in this category was set up in May 2008
http://visitmanchester.posterous.com was the newest blog in the survey (October 2009)
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This category examines blogs which have a personal focus
Personal blogs
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insight
ContentThe average personal blog has 14 posts per month
Most posts per month
Rank Site Number of posts
1 http://blog.newfred.com 41
2 http://thelaughinghousewife.wordpress.com 29
3 http://ianjosephbrook.blogspot.com 214 http://benjaminjudge.wordpress.com 185 http://www.joethedough.com 14
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Blog type
Rank
Site Number of links
1 http://gapingsilence.wordpress.com 39,9502 http://myshittytwenties.wordpress.com 19,4413 http://everton.blogspot.com 11,6974 http://www.almostwitty.com 3,2625 http://benjaminjudge.wordpress.com 3,081
Incoming links
40% WordPress
10% Other
50% Blogger
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insight
The average blog in the personal category has a PageRank of 3
Rank Site PageRank1 http://everton.blogspot.com 5
- http://myshittytwenties.wordpress.com 5
- http://gapingsilence.wordpress.com 5
100% of blogs surveyed used images in posts
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insight
67% of blogs in this category had a Twitter presence on the home page
50% of blogs in this category included videos in posts
Yes No0
10203040506070
Yes No0
10
20
30
40
50
60
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insight
Age
Rank Site Created1 http://headstretcher.blogspot.com October 1995
2 http://www.thefrancunian.co.uk December 2000
3 http://www.benedson.blogs.com September 2002
4 http://ackworthborn.blogspot.com November 2003
5 http://thelaughinghousewife.wordpress.com May 2005
The average blog in this category was set up in May 2007
http://gemmahodgson.wordpress.com was the newest blog in the survey (February 2010)
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This category examines blogs which concentrate on art and culture
Art and culture blogs
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insight
Content The average art and culture blog has 9 posts per
month
Most posts per monthRank Site Number
of posts1 http://www.wondrousreads.com 382 http://bookwitch.wordpress.com 323 http://makingeggs.blogspot.com 204 http://manchesterlitlist.blogspot.com 185 http://maxdunbar.wordpress.com 17
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Blog type
Rank
Site Number of links
1 http://wordsandfixtures.blogspot.com 46,0262 http://artoffiction.blogspot.com 45,7023 http://santiagosdeadwasp.blogspot.com 43,3694 http://goneeightyfive.blogspot.com 42,7795 http://maxdunbar.wordpress.com 21,880
Incoming links
12% WordPress
82% Blogger
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insight
The average blog in the arts and culture category has a PageRank of 3
Rank Site PageRank1 http://
santiagosdeadwasp.blogspot.com 6
2 http://wordsandfixtures.blogspot.com 5 - http://goneeightyfive.blogspot.com 5
89% of blogs surveyed used images in posts
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insight
77% of blogs in this category had a Twitter presence on the home page
82% of blogs in this category did not include videos in posts
Yes No0
102030405060708090
Yes No0
102030405060708090
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insight
Age
Rank Site Created1 http://culturaltalesoftwocities.blogspot.com January 2001
2 http://tony-trehy.blogspot.com March 2004
3 http://not-exactly-true.blogspot.com May 2004
4 http://goneeightyfive.blogspot.com November 2004
5 http://www.loscuadernosdejulia.com January 2005
The average blog in this category was set up in September 2007
http://manchesteruniversitypressblog.blogspot.com was the newest blog in the survey (March 2010)
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This category examines blogs which concentrate on news and politics
News and politics blogs
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insight
Content The average news and politics blog has 56 posts per month
Most posts per monthRank Site Number
of posts1 http://insidethem60.journallocal.co.uk 2552 http://normblog.typepad.com 823 http://www.saddleworthnews.com 684 http://www.salfordstar.com 215 http://manchestermule.com 8
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Blog type
Rank
Site Number of links
1 http://normblog.typepad.com/normblog 486,8762 http://politaholic.blogspot.com 21,4303 http://www.gracefletcherhackwood.co.uk 12,0994 http://www.salfordstar.com 5,2345 http://www.saddleworthnews.com 2,431
Incoming links
63% WordPress
24% Other
13% Blogger
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insight
The average blog in the news and politics category has a PageRank of 4
Rank Site PageRank1 http://normblog.typepad.com/
normblog 6
2 http://politaholic.blogspot.com 5
- http://www.gracefletcherhackwood.co.uk 5
75% of blogs surveyed used images in posts
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insight
50% of blogs in this category had a Twitter presence on the home page
75% of blogs in this category did not include videos in posts
Yes No0
1020304050607080
Yes No 0
10
20
30
40
50
60
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insight
Age
Rank Site Created
1 http://thethreeleggedcat.blogspot.com February 2006
2 http://politaholic.blogspot.com March 2006
3 http://manchestermule.com January 2008
4 http://www.gracefletcherhackwood.co.uk August 2008
5 http://www.salfordstar.com April 2009
The average blog in this category was set up in July 2008
http://insidethem60.journallocal.co.uk was the newest blog in the survey (April 2010)
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This category examines blogs which concentrate on digital and PR issues
Digital and PR blogs
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insight
Content The average digital and PR blog has 8 posts per month
Most posts per month
Rank Site Number of posts
1 http://www.ukfastblog.co.uk 14- http://sarahhartley.wordpress.com 14- http://blog.codecomputerlove.com 144 http://www.i-com.net/blog 135 http://pr-media-blog.co.uk 11
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Blog type
Rank
Site Number of links
1 http://pr-media-blog.co.uk 8,8452 http://sarahhartley.wordpress.com 7,8813 http://www.lovecreative.com/blog 3,3554 http://blog.pushon.co.uk 1,1095 http://www.ukfastblog.co.uk 894
Incoming links
71% WordPress
17% Other
12% Blogger
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insight
The average blog in the digital and PR category has a PageRank of 3
Rank Site PageRank1 http://sarahhartley.wordpress.com 5- http://blog.codecomputerlove.com 53 http://blog.fluidcreativity.co.uk 4
100% of blogs surveyed used images in posts
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insight
94% of blogs in this category had a Twitter presence on the home page
65% of blogs in this category did not include videos in posts
Yes No0
102030405060708090
100
Yes No0
10203040506070
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insight
Age
Rank Site Created
1 http://blog.fluidcreativity.co.uk February 2004
2 http://blog.pushon.co.uk October 2005
3 http://www.lovecreative.com/blog September 2006
4 http://theeword.blogspot.com September 2006
5 http://www.ukfastblog.co.uk December 2006
The average blog in this category was set up in July 2008
http://www.visionandmedia.co.uk was the newest blog in the survey (December 2010)
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