The State of The Facebook Performance Marketing Landscape in 2017

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THE State of Facebook IN 2017 PRESENTED BY:

Transcript of The State of The Facebook Performance Marketing Landscape in 2017

Page 1: The State of The Facebook Performance Marketing Landscape in 2017

THE State of Facebook

IN 2017

PRESENTED BY:

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Event Logistics

• Submit Questions In the Chat Box to the

Right

• Session Recording Will Be Sent 1/25/17

• More Resources in Handouts SectionEvent Moderator

Nick CotterMarketing Operations Coordinator

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Today’s Conference Speakers

Nii AheneCo-Founder & COO

Massimo ChieruzziCEO & Co-Founder

Nick SteevesChief Product Officer

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Today’s Topic Discussions

• The Growth of Facebook

• Ad Types You’ll Want to Allocate Budget Towards

• Targeting Capabilities are Only Going to Improve

• Will Video Advertising Capabilities Soar?

• Facebook Promotions & Contests to Run in 2017

• Advertising Features Not to be Overlooked

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Ad Types You’ll Want to Allocate Budget Towards

Nii Ahene Massimo Chieruzzi Nick Steeves

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Targeting Capabilities are Only Going to Improve

Nii Ahene Massimo Chieruzzi Nick Steeves

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Will Video Advertising Capabilities Soar?

Nii Ahene Massimo Chieruzzi Nick Steeves

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Facebook Promotions & Contests to Run in 2017

Nii Ahene Massimo Chieruzzi Nick Steeves

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Advertising Features Not to be Overlooked

Nii Ahene Massimo Chieruzzi Nick Steeves

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Thank You!Session Recording Will be Sent out Tomorrow Morning

Nii Ahene Massimo Chieruzzi Nick Steeves