Customer Retention Strategy Retaining Customers and Adding Value T Mobile
The state of state retention in mobile applications and web development
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Transcript of The state of state retention in mobile applications and web development
The state of state.Product Development Insights Conference
Friday 30 March 12@tyahma
An argument for why applications and web sites should represent the last-seen view
when a user returns.
The state of stateIf you leave your bed messy . . .
You have gone to work. You have left your bed in a state of disarray. When you return.
You expect it to stay messy.
This is unnatural behavior.
Why do I want the settings page when
I open Google Voice?
Take me where I was.
Critical state fails.This application was bombing in iOS5.
Feed readers.
Who made the bed?
You expect it to stay messy.
Who is doing it right?
Instapaper is pitch perfect.
I am where I was.
Chrome: Just as I left it when reopened.
Don’t follow the concept off of a cliff.
This isn’t exactly where I left off, but
there is context
Constraints include device memory
and laziness.
Organizing principles for state
in web products:Framework
retention
Organizing principles for state in
mobile products:
persistence out of the
app.
Organizing principles for state
in iTV products. Same as mobile.
What is the cost of user frustration?
When talking about state in your companies,
lay some groundwork.
If you leave your car doors open, they should stay open.
Thank you. I am here all week. Tell your friends.