The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
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Transcript of The State of Online Engagement - Online Fundraising and Marketing for Nonprofits
The State of Online Engagement Social, mobile, email and online giving h#p://www.blackbaud.com/nextgen
Gen Y and Gen X are the Future
Not Big Givers (31%)
Growth Opportunity
h#p://www.npengage.com/online-‐fundraising/nonprofit-‐online-‐markeBng-‐benchmarks/
World Wide Web 47% / 40% gave through the world wide web.
But you’ve got to get people there…
• Search Engine OpBmizaBon
• Social sharing (G+, Authorship, etc)
• Google Adwords ($10k grant)
• RetargeBng (*Facebook)
• And much more (social ads, display, etc)
Email SCll King
h#p://markeBngland.com/wp-‐content/ml-‐loads/2012/01/infographic_abs_final.png
h#ps://www.blackbaud.com/nonprofit-‐resources/onlinemarkeBngstudy
The Welcome Series …
55% of Gen Y follow chariBes on social media; with 29% saying that social media is an extremely important way to stay in touch.
Socially Connected
Mobile, mobile, mobile… 98% / 86% use a mobile as their only phone and 62% / 47% would give a donaBon to a nonprofit on a mobile device.
Recurring Giving 21% of Boomers give monthly.
Fundraising on behalf of… 43% / 46% have fundraised on behalf of a nonprofit.
Results MaJer …
h#p://www.blackbaud.com/nextgen h#p://www.blackbaud.com/nextgengraphic