The State of Fonts & Font Management - Chicago IDUG
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Transcript of The State of Fonts & Font Management - Chicago IDUG
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Presented by Jim Kidwell
The State of Fonts, Font Management & Web Fonts
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Extensis • Software for Creative Pros
• Makes • Suitcase Fusion
• Universal Type Server
• Portfolio Server
• Serves Web Fonts • WebINK
• Around 20 years
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We know fonts
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Designers & Fonts • Most use FM software
• Many large collections
• Largest 231,994 fonts
• Average of 4,512 fonts
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Font Managers from Extensis
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Web Font Service
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User Survey
Reveals Font Risks
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Top Risks
• Not understanding font EULAs
• Using fonts for an unlicensed purpose
• Transferring fonts improperly
• Creating comps with unlicensed fonts
• Improperly tracking
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What could happen?
Really?
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What has happened?
• NBCUniversal sued for $3.5 Million (7/2012)
• TBS & TitleBoy sued: destruction of materials (2/2012)
• Microsoft sued for $1.4 Million (4/2013)
• NBCUniversal’s Wizarding World of Harry Potter sued
for $1.5 Million + destruction of materials (7/2011)
• Mixpanel sued for $2.0 Million (3/2013)
• Rick Santorum’s agency sued for $2.0 Million (8/2011)
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Let’s talk EULAs
(licenses)
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Designers don’t read licenses
17%
27%
29%
25%
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Designers don’t read licenses
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When we read them
28%
29%
21%
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We are confused
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And yet, we move onward Do you understand what you can do with the fonts that you license?
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And yet, we move onward Do you understand what you can do with the fonts that you license?
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So, what can you do?
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Font Licensing Policies
1. How do you buy new fonts?
2. How do you create comp?
3. Do you have existing procedures?
4. Who collects all the licenses, purchase
records?
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Assess Your Existing Collection
1. Do you have purchase records?
2. What are your rights and limits?
• Number of licenses
• Packaging, Logos, PDF embedding?
• Web Font use?
• Embedded into Applications?
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Train Everyone
1. Manager / Boss
2. Coworkers
3. New employees
4. External contractors
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Track Usage & Respond
1. Periodic reporting
2. Number of licenses required
3. New or expanded use types
4. Act on findings
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Licensing: What can you do?
1. Use a font manager & web font service
2. Create a font licensing policy
3. Assess your current collection
4. Train everyone
5. Track your usage
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Demos
• Suitcase Fusion 5
• Universal Type Server 4
• WebINK
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Contact, Resources, Q&A Jim Kidwell, Extensis www.extensis.com @jimkidwell Font Management Best Practices Guides http://www.extensis.com/fmbpg
Font Licensing Survey Report http://www.extensis.com/font-management/survey-report-hidden-risks-font-misuse/
Fonts used in this presentation • Rooney Pro from Jan Fromm • Fresco Sans from OurType