The State Of Finance Content Marketing
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www.omnepresent.c om The State Of Finance Content Marketing By OmnePresent
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Transcript of The State Of Finance Content Marketing
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Introduction
● Capabilities of internet can fulfill
needs
● Resolve genuine dispute
● Provides amusement content
● Attract proficient investors
● Finance is the modern brand in
spotlight
● Creativity gratified
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Trends: New Perception In Native
● Market is experiencing the content
competition
● Universal investor market taking
interest
● Bilateral direction for capital markets
● Innovations in the digital merchandise
business
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● Finance companies have built a
target audience in the past few
years
● HubSpot’s report says, Guidance is
the mainspring for inbound
achievement
● If you save their money, they will
trust you
Developing The Masses
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Video : The Buzz
● Video marketing is the prime goal
● Video facilitates brand services
● Videos will educate the customers
about the brand and investment
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Finest-In-Class Case
● Abundant resources and ingenious
execution can reduce the embodied
administration
● Forward leads
● Contribution in service from small
scale company
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Capital One: Stories of Small Businesses
● Novel ways for fresh audience
● Capital One’s tie-up with Mashable BrandLab
● Launched competition for small scope
businesses
● Initialise business with structural confidence
● Old story in new molded angle
● Leverage social power for video embedding
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Nutmeg: A Brand Boosting Blog
● Rich quality
● Fully dedicated to financial services
● Nutmeg made its mark with the
Youtube channel
● Its Prime Goals towards
o Family
o Finance
o Play
o Work
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E-Trade: Beyond the Baby And Into Education
● Captivating brand pictures
● Ancient tricks retired
● New technology meets Youtube to
encourage the multi-channel
content.
● Focuses on representative to spread
the finance education
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Sun Life Financial: A Location-Based Niche Publisher
● Multimedia is focused
● Uniformed the increase of sales
over Social Network
● Contribution in
o Money
o Wealth
o Family
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Kabbage: A Fresh Crop of Financial Advice
● Helping business to develop
● Prime objective is education and advice
● Guide’s in business
o Data strategy
o Venture capital
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Citi: They Do Thought Leadership Too
● Content merchandise push
● Collaborated with women
● Linked with social sites
● Increase beneficial resources
● Created product Citi-GPS
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Expert Advice
● Social Media helps in interaction with
Customer
● Integrity and accuracy in service
● Core part is content which impact on
everything
● Change as enough, no extra
implementation
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Predictions
● Shocking - & Streamlining -
the Content Vault
● Amplify content generation on
own site
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New Native Opportunities
● Innovative advertising
● Branding through mass media
● Search for opportunity
● Make more utilization of social links
like LinkedIn
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Mobile Video
● Advertise using mobile apps
● Hike user’s eyeballs by adding videos
for mobile users
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Research-Led Thought Leadership
● Analysis B2B and B2C
● Make research on finance service
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Conclusion
● Creating and publishing through
Videos, Social Site make customer
more beneficial and improvement
● Divine in new technology, mobile
apps, helps to become better
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Contact Us
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