The Starr Conspiracy Occupies New HQ in Former Nightclub
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THE STARR CONSPIRACY OCCUPIES NEW HQ IN FORMER NIGHTCLUB AREA’S LARGEST ADVERTISING AND PR AGENCY FUELS NEAR-DOWNTOWN REVITALIZATION FORT WORTH, Texas (May 31, 2013) — The Starr Conspiracy, a strategic marketing and advertising agency for enterprise software and services companies, has moved into its new headquarters in a 1920s industrial building that most recently housed a notorious nightclub. The agency’s new headquarters, at 122 S. Main St., is just south of I-30 in the designated South Main Urban Village, a redeveloping slice of the central city. Built in the 1920s to house a printing company, the building was most recently home to the Mystique nightclub. Today, the property is co-owned by The Starr Conspiracy and Amphibian Stage Productions. “It’s a natural fit between Amphibian and us,” said Paul Roberts, CEO of The Starr Conspiracy. “Their mission is to produce innovative and engaging theater that challenges the way people see the world around them. Our legacy is to change business-to-business marketing forever. We’re both exploring new frontiers every day.” The Starr Conspiracy’s adaptive reuse of the building was guided by the preeminent Fort Worth architecture firm Bennett Benner Pettit. Michael Bennett, the firm’s principal and CEO, led the project. The nearly 10,000 square feet of usable space includes the main floor and the former nightclub’s mezzanine, now housing large, open works spaces; private offices; several small meeting areas; two conference rooms; two private phone-call rooms, and an inviting lobby that includes kitchen appliances and a bar. The design encourages the agency’s staff to “share and collide in unexpected ways … and also expresses to clients who the agency is,” Bennett said. Like its former space on nearby West Magnolia Avenue, the new headquarters of The Starr Conspiracy retains a certain amount of its original feeling. Those details offer what Bennett called a “touchstone” of the essence and roots of the building and its neighborhood. Unlike the agency’s original home, however, the new space features sweeping white walls and modern furnishings. It also exhibits a graceful and creative combination of sleek gray-and-white industrial modernism, along with more- natural and organic elements. A striking example is a nearly 20-foot-tall interior wall that runs the length of the building in offset sections and is constructed from naturally finished poplar slats in an open latticework. The Starr Conspiracy has nearly doubled in size over the past year. It currently has 35 full-time employees and is continuing to grow. The new space can accommodate over 70 employees, said Dan McCarron, a partner with the agency. The agency’s capitalized billings grew 19.7 percent in 2012 to $25.5 million — its best year ever. It was the company’s third consecutive year of growth.
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FORT WORTH, Texas (May 31, 2013) — The Starr Conspiracy, a strategic marketing and advertising agency for enterprise software and services companies, has moved into its new headquarters in a 1920s industrial building that most recently housed a notorious nightclub. The agency’s new headquarters, at 122 S. Main St., is just south of I-30 in the designated South Main Urban Village, a redeveloping slice of the central city. Built in the 1920s to house a printing company, the building was most recently home to the Mystique nightclub. Today, the property is co-owned by The Starr Conspiracy and Amphibian Stage Productions. “It’s a natural fit between Amphibian and us,” said Paul Roberts, CEO of The Starr Conspiracy. “Their mission is to produce innovative and engaging theater that challenges the way people see the world around them. Our legacy is to change business-to-business marketing forever. We’re both exploring new frontiers every day.”
Transcript of The Starr Conspiracy Occupies New HQ in Former Nightclub
THE STARR CONSPIRACY OCCUPIES NEW HQ IN FORMER NIGHTCLUB AREA’S LARGEST ADVERTISING AND PR AGENCY FUELS NEAR-DOWNTOWN REVITALIZATION
FORT WORTH, Texas (May 31, 2013) — The Starr Conspiracy, a strategic marketing and advertising agency for
enterprise software and services companies, has moved into its new headquarters in a 1920s industrial building
that most recently housed a notorious nightclub.
The agency’s new headquarters, at 122 S. Main St., is just south of I-30 in the designated South Main Urban Village,
a redeveloping slice of the central city. Built in the 1920s to house a printing company, the building was most
recently home to the Mystique nightclub. Today, the property is co-owned by The Starr Conspiracy and Amphibian
Stage Productions.
“It’s a natural fit between Amphibian and us,” said Paul Roberts, CEO of The Starr Conspiracy. “Their mission is to
produce innovative and engaging theater that challenges the way people see the world around them. Our legacy is
to change business-to-business marketing forever. We’re both exploring new frontiers every day.”
The Starr Conspiracy’s adaptive reuse of the building was guided by the preeminent Fort Worth architecture firm
Bennett Benner Pettit. Michael Bennett, the firm’s principal and CEO, led the project.
The nearly 10,000 square feet of usable space includes the main floor and the former nightclub’s mezzanine, now
housing large, open works spaces; private offices; several small meeting areas; two conference rooms; two private
phone-call rooms, and an inviting lobby that includes kitchen appliances and a bar. The design encourages the
agency’s staff to “share and collide in unexpected ways … and also expresses to clients who the agency is,”
Bennett said.
Like its former space on nearby West Magnolia Avenue, the new headquarters of The Starr Conspiracy retains a
certain amount of its original feeling. Those details offer what Bennett called a “touchstone” of the essence and
roots of the building and its neighborhood.
Unlike the agency’s original home, however, the new space features sweeping white walls and modern furnishings.
It also exhibits a graceful and creative combination of sleek gray-and-white industrial modernism, along with more-
natural and organic elements. A striking example is a nearly 20-foot-tall interior wall that runs the length of the
building in offset sections and is constructed from naturally finished poplar slats in an open latticework.
The Starr Conspiracy has nearly doubled in size over the past year. It currently has 35 full-time employees and is
continuing to grow. The new space can accommodate over 70 employees, said Dan McCarron, a partner with the
agency. The agency’s capitalized billings grew 19.7 percent in 2012 to $25.5 million — its best year ever. It was the
company’s third consecutive year of growth.
Fort Construction of Fort Worth was the project’s general contractor, and handled the necessary demolition and all
of the renovation.
“This has been a wonderful project for us, for several reasons,” said Ken Evans, a principal with Fort Construction.
“We got to partner with a great design team, build a new home for a company that has the kind of pioneering spirit
Fort Worth is known for, and help continue to spur the rebirth a Fort Worth neighborhood.”
ABOUT THE STARR CONSPIRACY You shouldn't have to pay an agency for the privilege of learning about your industry. The Starr Conspiracy already knows your market segment, who you are, and where you fit in. We are a strategic marketing and advertising agency devoted exclusively to enterprise software and services. When you partner with us, it's to gain market share, build brand awareness, and drive leads — not to bone up on the basics. We've been “out there” for more than a decade so that we can hit the ground running. On the Web at www.thestarrconspiracy.com.
