2009.1.23. mobizen The Speed of Mobile

• The Future of Mobile is bright.

• Everybody has mobile, and it is the first personal device.

• Oh!!! You are not my client.

• Let me be honest with you.

• Thats a BULL SHIT!!!

• The Mobile is stupid.

• Thats a BULL SHIT!!!

• The Mobile is stupid.

has been

• Change fast. really fast.

• I know you want to ask me

• Really?

• Yes, it does

• I know you want to ask me, again

• Are you sure?

• Yes, I am.... in global

• The Device Life Cycle is getting longer,

• because of mobile tariffs.

[ Device Life Cycle ] - Source : JP Morgan unit : Year

• Premium Strategy of

• Device vendors

• Samsung

• LGE

• Sony Ericsson

- Source :

• Korean Vendors has been success with

• touch feature Phones.

[ Haptic ] [ Viewty ] [ Instinct ]

• This is S9401.

• Can you guess

• How much this

• phone is?

• $1482

• NO Smart Phone

• NO Beauty

Why NOT Smart Phone?

• Because, They dont have a platform.

1M 10M 100M 50M 30M

1M 10M 100M 50M 30M

• Sun has a new platform,

• It is JavaFX Mobile OS.

• Palm Announces Palm WebOS at CES,

• also Palm Pre.

• Lets go back to Smart Phone, again

• The Smart Phone is the main stream.

• Sony Ericsson & Motorola are failed in

• smart phone market.

• Smart Phone only vendors rush.

• Dell, lenova & ASUS are coming soon.

M/S - Source : Strategy Analytics

• In 2009,

• Smart Phone Lineup

• In Korea

[ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ] [ Nokia 6210 ] [ iPhone ]

• We will have over 5 platfroms in this

• year.

+ WIPI ?

• The Smart Phone is the main stream.

In 2015, Smart Phone volume will be bigger than Normal Phone.

• The Smart Phone is the main stream.

Smart Phone will be replacement of PC. In 2015, Smart Phone volume will be bigger than Normal Phone.

• The Smart Phone is the main stream.

• But, it needs more time.

Smart Phone will be replacement of PC. In 2015, Smart Phone volume will be bigger than Normal Phone.

• Smartphone Sales Slowing Down.

• says Gartner.

T 960,000 VS It doesnt have a Data Plan

• We have to LITTLE BIT calm down.

• Of course, We must prepare it.

• It needs applications.

• Apple changed the rule. OPEN MARKET!

• - MS will have Sky Market

• - Palm will have Software Store

• - RIM will have Store Front

App Store Android Market MOSH

• Everybody says Open Market

• SKT, LGT, Samsung

Open Market Open Market

• Telecom drive into Open Market?

• They already have walled garden.

Do they have a platform?

• What is the Killer Application?

• What is the Killer Service?

• Yes, We cant skip the Browser stuff.

WAP ME Web New Face Mobile Browser Safari Fennec Squirrel Fish

• Browsers are still fighting, also.

• Fennec Alpha Version in N810.

• The browser has reached milestone 6 out of 8.

• Apps Store permits 3 rd party Browser.

• One more Browser, Hot Browser.

• They dont have rendering engine.

Edge Browser Free Remove Address & Navigation Bar Incognito $1.99 No Trace Web Mate $0.99 Tab Shaking Web $1.99 No Trace Read in Shaking

• Palm Pre Browser is from WebKit

Image from http://tkhwang.tistory.com/46

Image from http://tkhwang.tistory.com/46 Multi - Touch

Image from http://tkhwang.tistory.com/46 Bookmark Snapshot

• Polaris(Infraware) meets KTF

• Full Browser drives into smart gadget.

• What is the Mobile?

• We have smart gadgets, also in Korea.

• Dont forget Navigation, PMP & IPTV

• These Paradigm changes Air.

• myLG070, Public WiFi, Femtocells

• Wibro Egg coming soon.

• Change really fast. Isnt it?

• However, Something slow.

• Telecom want to keep Walled garden

• There is no Open Network.

• It still has the Power of telecom.

• People hates to spend money.

• Air charge is belong to Telecom.

• Feature Phone is still bigger than Smart

• Phone.

• Something change fast.

• Something slow.

• Something never

• been changed.

• Our Client is human being.

• People have 2 hands, 10 fingers and 2 eyes.

• We need to prepare the Mobile UX.

• Touch & New technology.

• Mobile phone is a communication

• device.

• "45 per cent of US mobile users just

• want to call people" by NPD Group

Mobile Device is not a PC

• We are Korean.

• We have the different environment.

• Let me give you an example, the M-mail.

• It is their Top mobile usage. WHY?

Source : Nielsen Mobile

• They have good environment.

• What do we have?

• Data Plan

• RIM

• Smart Phone

• Second Phone

• their employer

• footing the bill

• - Dual SIM