The Spartan Team
description
Transcript of The Spartan Team
Public Relations Plan for
The National Women’s Political
Caucus
The Spartan Team
President: Lauren Barnard
Vice-President: Vicky Shanda
Account Executive: Bianca De Rose
Account Executive: Roberto Araujo
“When women run everyone wins”
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•Situation Analysis• Goals• Objectives• Game Plan• Budget• Evaluation
When Women Run
Everyone Wins!
Situation analysis
EconomicDownturn
Low Membership RegistrationLack of Demographic Diversity
When Women Run
Everyone Wins!
goals
Strategic & write out plan
Membership
Participation
Diversity
Visibility
objectives When Women
Run Everyone
Wins!
minorities
awarenesspitch for
sponsorships
distinction
NWPC in other states
rebrand
fundraising
gender
Game plan
Visibility
Research and
Recruit
Game plan
Increased of the NWPC membership in the San Francisco Bay Area
Increased fund for the NWPC
Game plan
Increase Minority Support for the NWPC
Distinguish the caucus from other Bay Area
Organizations
U s e o f g r a p h i c d e s i g n a n d
v a r i o u s m e d i a c h a n n e l s i n
o r d e r t o i n c r e a s e t h e p u b l i c i m a g e a n d b r a n d o f
t h e N W P C
U s e o f s o c i a l m e d i a t o
r e a c h o u t t o v a r i o u s
p o t e n t i a l s u b s c r i b e r s , p o l i t i c i a n s , t h e g e n e r a l
p u b l i c & s t a k e h o l d e r sG a m e p l a n
$Vis ib i l i t y
Money maker•Phone-A-thon
•Tweet-A-thon
•Popular Fundraiser
•Gala Fundraiser
• Informational forum
• Reproductive freedom day• Direct Mailers
• TIEcom
Liz Carpenter Gala
Fundraiser GALA
Popular Fundraiser
NWPC Can You Help Me Build a Better Future?
FEATURING
US Politics At Home workshops
Children & Politics Competition
Climb up for the American flag
Cartoon Characters
Political Games
Never too early to vote Concert
When Women Run
Everyone Wins!
•Google Analytics
•Facebook Fan Page Analytics
• Google News
• Phone-A-thon • Tweet-A-thon
•Fund-raising events
• Total membership subscription
• Analyze diversity
• Total number of new subscribed members nationwide
Membership Evaluation
Fundraising Evaluation
Media Evaluation
T h a n k Y o u !