The

2016 / TERM 2

p08 Ethics and Big data: can thEy coExist?

p13 MBs at thE 2016 graduatE BusinEss confErEncE in switzErland

p06 spotlight on thE cEntrE for BusinEss analytics

source

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table of contentsFrom the Editors p3

From the SRC President p3

Message from The Dean p4

Inside Clubs–GettingtoKnowtheWAMClub p5

Mastering Business Analytics p6

7th Annual Hult Prize Challenge p7

Ethics and Big Data p8

Outgoing Student Exchanges p9

Inspiring Journeys–StudentProfilesFTandPT p10

Incoming Exchange Student Profiles p11

MBusA Student Profile and Cup Propaganda p12

2016 Graduate Business Conference p13

Alumni Spotlight: Enrico Rizzon p14

Announcement Board and Calendar of Events p15

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MBS Student Representative Council 200 Leicester Street Carlton VIC 3053 Australia

t +61 3 9349 8400 f +61 3 9349 8404email src@mbs.eduwebsite mbssrc.com.au

facebook.com/MBSSRC

twitter.com/MBSSRC

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from the editors

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from the src President

Myfriendsandfellowstudents:whatafantasticstarttotheyearwe’vehadatMelbourneBusinessSchool.Ourfirstquarterdrinkssawarecordturnoutof200students,andIdaresayeverybodyhadagoodtime.Itisfantastictoseeourstudentcommunitysoengaged.

Iwritethisinthelead-uptotheSRCBall,whichbynowhascomeandgone.MyMBSproveditselftobeavaluableadditiontotheschoolcommunity,

andIlookforwardtocontinuingtorolloutnewfunctionalityastheyearprogresses.AMyMBSstoreforMBSmerchandiseisnext,andsoonwewillhaveallclubsonMyMBStoimprovetransparencyandmakeiteasierforustoseehowwecangetinvolved.

Speakingofgettinginvolved,Itrustweallsharesomeexcitementinthelead-uptoTheCup.Thiswillberoundtwoforme,andmanyotherPart-TimeMBAstudentswhogotinvolvedlastyear.Believeuswhenweallsaywhatafantasticexperienceitis.Thisyear,thegoalistoseeTheCupreturnedtoMBS.Ibelievewehaveasolidchanceandamconfidentastrongshowingfromourcommunitywillhelpgetusovertheline.There’splentytogetexcitedaboutforTheCup,fromourveryownOlympian,toastrongerbasketballteamthatputonquiteashowlastyear.From24to26June,let’sputourbestfootforward,MBS!

Iwouldalsoliketotakethisopportunitytoencouragesomereflection.Weare

approachingthetimeofyearwheremanyfamiliarfacesweseeeverydaywillnolongerbehere.I’llneverforgetbeingattheafter-graduationdrinkswithlastyear’sgraduatingclassastheysaidgoodbyetoeachother.Manyweretakingjobsthatwouldseethemmoveoverseaswithoutknowingwhenthey’dbeback.TimefliesatMBSandit’sbittersweetattheendofthejourney.Ifyou’refinishingsoon,makethemostofyourtimeleftandthinkabouthowyoumightbeabletoleavesomethingbehindthatwillmakeMBSabetterplacethanwhenyoustarted.Forourclubleaders,thatcanbesomethingassimpleasawell-structuredclubhandover.Ifyou’reonlyjustbeginningyourjourney,don’twaittogetinvolved.Thereareopportunitieseverywhere,andifyouwanttobeinvolvedintheSRCinparticular,youknowwheretofindus.

Phil NeckersSRCPresident|MBSSRC

MBAPartTimeSeptember2014

Phil neckers

WelcometotheTerm2,2016editionofTheSouRCe.

Inthisedition,ourfeaturedarticlehighlightstheMBSCentreforBusinessAnalytics,nowinitssecondyear,byhearingfromtheProgramDirector,ProfessorUjwalKayande.Theprogramequipscandidateswiththelanguageoftechnology,mathematicsandbusinessinthegloballycompetitivedataage.

WealsodiscussethicalissuesaroundbigdatawithAssociateProfessorSvenFeldmann,whoenthusiasticallyshareshispointofviewaroundthistopic.

Furthermore,wetakeasneakpeekatouroutgoingexchangestudentsfromallovertheglobeandsharesomeoftheirexperienceswithyou.

WealsogettoknowsomeofourcurrentFull-Time,Part-Time,EMBA,MBusAandincomingexchangestudents.

Aspecialthankyoutoallfacultymembersandstudentswhocontributedtothisedition.IfyouareinterestedincontributingtothenexteditionofTheSouRCe,pleaseemailusat<src@mbs.edu>

Asyoureditors,weareexcitedtobringyouaneditionthatencapsulatesmanyfacetsoftheMBScommunity.WehopeyoufindthiseditionreSouRCefulandentertaining.

Smit Dave FullTimeMBAStudent2016

Chelsia Tanoto MBAPartTimeJanuary2015

Emma Young MBAPartTimeJuly2015

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message from the dean

Recently,ourSchoolwelcomedanewintakeofPart-TimeMBAstudentsandEMBAandSEMBAclassesof2017.ItisalwayswonderfulmeetingournewstudentsandwelcomingthemintotheMBScommunity,whichismadeupoftrulyoutstandingstudentsandalumni,world-classfacultyanddedicatedstaff.TheMBScommunityisheretosupportyouandcelebrateyoursuccessduringandwellafteryourstudieswithMBS–Istronglyencourageyoutomakethemostofitwhilestudyingandaftergraduatingbynetworking,attendingeventsandmakingthemostoftheconnectionsourSchoolhaswiththebusinesscommunityhereinAustraliaandoverseas.

ThisbringsmetofouroutstandingFull-TimeMBAstudentswhohaverepresentedMBSontheworldstage,competingintheHultPrizeregionalfinalsinSanFranciscoinMarch.AmyZhu,SmitDave,AlexBlockandAbhiAncharyacompetedagainstthousandsofuniversitystudentsinthefamoussocialentrepreneurshipcompetition.WhileourMBSteamdidn’tmakethefinals,Iamincrediblyproudoftheirachievementsinreachingtheregionalfinals,whichdemonstratethecalibreofourstudentsandthemanyreal-worldopportunitiesyoucantakeadvantageofduringyourtimewithus.

InthelasteditionofTheSouRCe,Iprovidedanin-depthupdateonProjectOneSchool–ourbranddevelopmentstrategy–whichisbuildingonresearchbyAdjunctProfessorMarkRitsontoensureourinternalorganisationdeliversonourbrandpromiseofbeingaworld-class,career-enhancingandeliteproviderofbusinesseducation.NooneknowsMBSaswellasourstudentsandIwanttothankallofyouwhoparticipatedintheProjectOneSchoolworkshopsandsubsequentsurveythatwascirculatedbyyourSRCPresident,PhilNeckers.IalsothankPhilandyourSRCfortheirsupport.YourcandidinsightsaboutyourexperiencesatMBShavebeeninvaluableandwillcontinuetoinformthefurtherdevelopmentandrefinementofourstrategy,andIlookforwardtosharingmoreaboutthiswithyouinthenextedition.

Finally,youmayhaveheardthatMBSandtheUniversityofMelbourne’sFacultyofBusinessandEconomics(FBE)havebeenjointlyre-accreditedbytheAssociationtoAdvanceCollegiateSchoolsofBusiness(AACSB).AACSBaccreditationisthehallmarkofexcellenceinbusinesseducationandhasbeenearnedbylessthanfivepercentoftheworld’sbusinessschools.Ourre-accreditationdemonstratestopotentialstudentsandthebroaderMBScommunitythatweareaworld-classschool,andwillcontinuetohelpusattractthehighestcalibreofstudentandleadershiptalentacrossourprograms.

Untilnexttime!

Zeger DegraeveDean

Zeger Degraeve

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inside clubs: get ting to Know the wam clubThe Women and Management (WAM) Club is a student-run club that aims to provide a supportive platform to discuss women and management-related issues affecting workplaces globally.

What is the WaM Club? WAMisaboutaddressingissuessuchas:theglassceiling;alackoffemalerepresentationintheCsuite;thepercentageoffemaleschoosingcareersinSTEM;challengesfacedbyfemaleentrepreneurs;genderdiversityinMBAcourses;andthegenderpaygap.ThereisagrowingmovementinAustraliasupportinggenderdiversityinmanagementpositions.Therearemanyinitiativesinplacewithinorganisationstodrivechangefromwithin.Thereismountingpressureonbothmaleandfemaleexecutivestoleadbyexample.Australiancompaniesareattemptingtoforgethewayandshowtheworldthatgenderequalityintheworkplacecanbeachieved.Butaretheseinitiativesworking?Aretheybeingledbytrulyinspirationalleadersseekingtomakeadifferenceoraretheytokenprogramstomakeshareholdersbelievetheyaremovingwiththetimes?Arethematernityandpaternityleaveschemessuccessfulorisitfrownedupontotakeadvantageofthem?TheWAMClubaimstohosteventstodiscusssomeofthesequestions.TheClubrevolvesarounditsmembersandtheirneedsandwants.TherehasbeenapushinthelastcoupleofyearstoensurebothmaleandfemalestudentsandalumnibecomeinvolvedintheClub,whichhasbeengreatlysupportedbythisyear’sleadershipandmembers.

What has the WaM Club done so far?InNovember2015,theClubhosted‘Springle’.Thepurposeofthiseventwastwofold:toprovideanetworkingopportunityformembersandtointroducethenewleadershipteam;and,mostimportantly,toevaluatewhatthemembersexpectationswerefortheClub.Therewasanexcellentturnoutofbothmaleandfemalealumni.Themainhighlightfromthissessionwasthatmemberswereeagertolearnmoreaboutwhattheycoulddoincurrentandfutureorganisationstofostergenderequalityintheworkplace.And,asfutureleaders,howtheycoulddrivetrulymeaningfulchangeintheirbusinesses.

Thisfeedbackledtothecreationoftheevent‘AgentsofChange’.ThespeakerswereMcKinsey&CompanyAssociateEllyBrown,ConversantAsiaPacificManagingDirectorColinPiddandANZCFOGlobalTechnology,ServicesandOperationsAntheaKane.TheguestsspokeaboutgenderequalityintheworkplaceandtheirviewsonhowAustralianorganisationsaretacklingandimplementingchange.Thekeymessageswereclearandinsightful.Antheatalkedabouttheneedformanagementtoleadbyexamplesothatitisacceptableandcomfortableforstaff(bothmaleandfemale)totakeadvantageofflexibleworkinghours,whichcanhelpwithbringingparentsbackintotheworkplace.

EllyisinvolvedwithMaleChampionsofChange,whosestatedaimisthat

“Weneedmoredecent,powerfulmentostepupbesidewomeninbuildingagenderequalworld”.Thisgroupisdrivingchangefromthetopdownwithintheirorganisations.Ellyspokeabouttheneedfor“targetswithteeth”:encouragingworkplacesnottosimplystategenderquotasbuttolinkthesequotastomanagementKPIsandbonusestoseearealresult.Colinhighlightedtheneedfororganisationstounderstandwhatisholdingthembackfromsuccessfulchangebyunderstandingthepeoplewithinandlearningthatmostpeoplemerelywishtobevalued.

What’s next?TheClubisexcitedtosupportthe2016AnnualWomenandManagementDinneron6June.Itpromisestobeanengagingevening,withdiscussionfromMBSProfessorIsabelMetz,DeloitteAustraliaCEOCindyHook,FederalSexDiscriminationCommissionerKateJenkinsandAurizonCEOLanceHockridge.

Ifyou’reinterested,orifyouhaveanyquestionsabouttheClub,pleasecontactCiaraO’Sullivan<cosullivan@student.unimelb.edu.au>

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With the Master of Business Analytics program now in its second year at MBS, Professor Ujwal Kayande reflects on the role of the Centre for Business Analytics and the merits of studying for a MBusA.

Can you throW soMe light on the vision of the Centre for business analytiCs at the Mbs?TheCentre’svisionistobeviewedasaglobalthoughtleaderintransformingdecision-makingwithdata.Weaimtorealiseourvisionby(i)conductingworld-classanalyticsresearchthatimpactsindustry,and(ii)educatingfuturegenerationsofbusinessprofessionalsonhowdatacaninformandtransformtheirdecision-making.Byrealisingourvision,wewillbeviewedasakeycatalystinhelpingAustralianbusinessesbecomegloballycompetitiveinthedataage.

What Was the Motivation behind designing the Mbusa Course?Creatingandcapturingvaluerequiresorganisationstoharnesstechnologyanddata.Intellectualcapitalisthefundamental–andatthesametime,scarce–resourceinbeingabletoachieve

successinharnessingtechnologyanddata.OurmotivationindesigningtheMBusAprogramwastodevelopgraduateswhowillconstitutethatintellectualcapitalofthefuture.

hoW does the role of the Mbusa student differ froM a regular data analyst?TheMBusAprogramdesignrestsondevelopingtri-linguists–graduateswhocanfluentlyspeakthelanguageoftechnology,mathematicsandbusiness.Dataanalyststendtositinthebackroomsdoingwhattheyaretold.Ourgraduateswillleadbyhelpingdefineproblems,generatinginsightonhowtosolvethoseproblems,andeffectivelycommunicatingthoseinsights.Ourgraduatesarealsodifferentfrom‘businessanalysts’,whotendtobeexpertsondescribingdatawithreports.Ourgraduatescandothat,butalsodiagnose,predict,prescribeandcommunicate–thatis,closethelooponinformingandtransformingdecision-making.

What sort of industry engageMent has been artiCulated in the CurriCuluM? What has been the response froM industry?Industryhasbeenengagedrightfromthestart.ThecoredesignprinciplesweredevelopedwithinputfromourIndustryAdvisoryBoard,whosemembersareleadersininfluencingtheuseofdatainAustralianorganisations.Theresponsefromindustryhasbeenfantastic–wehadfournamedscholarshipsinthefirstyearoftheprogram,withanamedprizeforthetopstudentfrom

thecohort.Wehavefarmorecompaniesinterestedinsponsoringpracticumprojectthisyearthanwehavestudents,whichisindicativeofthedemandfromindustryforthetypeofgraduatesweareproducing.

hoW do you see the advent of Cloud CoMputing affeCting the need for data sCientists? do you think Mbusa students Would have an edge in fulfilling this deMand?Cloudcomputingisjustanotherwaytoprocessdata,butitdoesenablegreateruseandeasiersharingofdata.OurinstallationofSASisinthecloud,sostudentsarealreadyfamiliarinthisregard.ButIdon’tthinkthisiswhatdifferentiatesourgraduates.Theoneaspectthatdoesdifferentiatethemisthattheyhaveunicorn-likeskills–thatis,theabilitytocombinetechnology,mathematicsandbusinessinsights.

do you think an eleCtive foCusing on ‘data sCienCe’ for Mba students Will be helpful?ThereisalreadyanexcellentelectivecalledBusinessAnalyticsatMBS.Itcoversquitesomeground,butofcourseonecouldalwaysdomore.MyviewisthatitisfarmoreimportantforMBAgraduatestounderstandwhatdatacandoforyouandhowyourorganisationcanbecomemoredata-driven–ratherthanfocustoomuchonobtainingtechnicalskills.ButifanMBAgraduateisstillenamouredbytheromanceofshootingfromthegut,thentheywillbeleftbehindveryquickly.

mastering business analy tics

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7th annual hult Prize challengeFour Full-Time MBS students competed at the regional finals of the Hult Prize in San Francisco in March. They sat down with The SouRCe to tell us all about their experience.

AttheClintonGlobalInitiativeAnnualMeetinginSeptemberlastyear,PresidentBillClintonannouncedthe7thannualHultPrizeChallenge.

Studentsfromcollegesacrosstheworldwereaskedtobuildsustainableandscalablesocialenterprisesaimedatdoublingtheincomeof10millionpeopleresidingincrowdedurbanspacesbybetterconnectingpeople,goods,servicesandcapital.Thefirstroundofcompetitionaskedteamstowriteabusinessproposaloutliningthekeychallenges,ideasaroundthebusinessmodelandashortpitch.

TheteamfromMBS–Full-TimestudentsAbhiAcharya,AlexBlock,AmyZhuandSmitDave–competedagainstmorethan25,000entriesfromaroundtheworldandmadeitthroughthefirstroundandintotheregionalfinalsinSanFrancisco.

Attheregionalfinals,teamswereaskedtopitchtheirideatoanexecutivejurymadeupofregionalCEOs,non-profitleadersandsocialentrepreneurs,includingJohnFurrier,Co-FounderofSiliconANGLE;JeetuPatel,ChiefStrategyOfficeratBox;AndreMartin,ChiefLearningOfficeratNike;andMargaritaQuihuis,Co-DirectorofPeaceInnovationLabatStanford.

TheMBSteampresentedanideathatfocusedonleasingoutrechargeablebatteriesfordomesticuseinenergydeficitareasbyridingpowerbikes,whichgivesthecrowdedurbanresidents

achancetomakeadditionalincome.Theideawaswellreceivedbythejudgesandfollowedupwithafewtoughquestionsaroundfinancialandindustryanalysis.

“TheHultPrizeisanextremelyrewardingopportunitytofocusonimprovingthelivesofthosewhoareunabletohelpthemselves,”saysAlex.“Itwasgreattobeapartofthisexperienceandbeabletomeetlike-mindedpeoplefromotherbusinessschoolsanduniversitiesinSanFrancisco.”

AstheHultPrizetakesamoreregionalfocus,in2017MelbourneBusinessSchoolshouldcertainlylooktoparticipateintacklingthemostdifficultproblemsfacedbymillionsaroundtheworld.

“Ihavealwaysbeeninterestedincontributingtosocietyandhelpingpeoplewhogenuinelyneedit,”saysAbhi.

“Byutilisingthemanagementtoolkitandknowledgeinareassuchasfinance,marketingandoperations,wegotachancetopitchtheideainthemosteffectivewaypossible.”

AmysaystheopportunitytorepresentMelbourneBusinessSchoolonaglobalstageandcompetewithstudentsfromtopbusinessschoolswasthemostrewardingaspect.“Applyingtheconceptslearntinclassroomtoareal-worldchallengetakesalotmorethanjustpresentationskills,”shesays.

InadditiontoMBS,thisyear’scompetitorsincludedHarvard,MIT,Stanford,WhartonandUCLA.

“WewouldliketothankMBSforsponsoringus,”saysSmit.“Inparticular,ProfessorKwanghuiLimwasinstrumentalinhelpingususetheInnovationBootcamptoinvestigatetheideasaswellaspivotintherightdirection.I’mincrediblyproudofthewayourteamworkedtogethertodevelopatime-critical,effectivesolution,whichwaspossibleduetothesyndicatecase-basedapproachatMBS.Itrulyunderstoodwhat‘Global

BusinessLeaders’meantwhenstandingonthestageinfrontofthemostsenioraudience.”

ItishopedthatmorestudentswilltakepartincompetitionsliketheHultPrizeinthefuture,toshowcasethereal-worldcapabilitiesMBSstudentshavefacilitatedbythecollaborativeworkenvironmentatMelbourneBusinessSchool.

“Itwasgreattobeapartofthisexperienceandbeabletomeetlike-mindedpeoplefromotherbusinessschools...”

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ethics and big data

Although there are currently few guidelines for how a company uses its customers’ data, Associate Professor Sven Feldmann says business should prepare itself for tighter regulations around data analytics in the future.

InascenefromMadMen–theiconicAMCTVshowaboutadvertisingexecutivesinthegoldenageofthe1960s–protagonistDonDrapertakeshisfamilyoutforapicnicatapark.Uponfinishingup,hethrowshisbeercanintothetreeswhileBettyshakesoutthepicnicblanketandfoldsituptidily,leavingbehindallthetrashthey’dcreatedonthegreengrass.Neitherevenlooksbackastheygetintothecaranddrivehome.

Thesceneseemsshockingtoday:howcouldawell-educated,upper-middle-classfamilyhavesuchcallousdisregardfortheenvironment?Intheearly1960s,however,thisbehaviourwouldhavebeenthenorm.Atthattime,companiesalsodumpedcontaminantsintotheair,watersandwastesites,andusedharmfulchemicalsinproductionandagriculturewithoutmuchthoughtorinhibition.Anti-littercampaignsemergedinthelate1960s,andprogressivelytighter

environmentalregulationwasadoptedtocurbthenoxiousimpactofbusinessactivityontheecology.

TodayweareseeingbehavioursimilartotheDraperfamily’swithrespecttothetreatmentofcustomerdata.Advancesintechnologyallowcompaniestoharvestricherandmoredetaileddataabouttheircustomers,yetthenormsandethicsaroundtheuseofthesedataareintheirinfancyastheywereonenvironmentalissuesinthemid20thcentury.Thecollectionandanalysisofdetailedcustomerdataholdsamazingpromisesandraisessomeconcerns,buttherearefewframeworksornormsthatcurrentlyguideamanager’sdecisionmakingaroundthisissue.

Considerthefollowingscenarios.Somedayinthenearfuture,ifnotalreadytoday,Facebookwillknowandtrackitsusers’mood.1Thisinformationcouldbeusedtoprovideadsforanti-depressantsorchocolatetothosefeelingblueandadvertiseholidayresortsortrendybarstohappyones.LinkedIn–noworinthefuture–knowswhethersomeoneislookingforajob.Targetingjobpostingstothemincreasesthelikelihoodofclick-through.Evenmoreeffective,though,maybetoprovidealistofjob-seekerstohead-hunters.Thecompanymayinadvertentlyfinditselfinapositionwherethechoiceofwhichrecruitergetsthelistorwhichusershowsuponagivenrecruiter’slistmayaffectthousandsofpeople’scareers.

Byanalysingpurchasesthroughitsloyaltyprogram,asupermarketchainmaynotonlybeabletopredictwhichbrandsanditemsacustomerprefers,butalsoinferlifestylebehaviours,suchaseatinghabits,alcoholuseandsugarintake,andcouldthusbeabletopredicthealthoutcomesforthecustomer,suchasdiabetes,heartdisease,oralcoholabuse.Shouldthisknowledgebesharedwith

thecustomersothattheycanadjusttheirlifestyle?Shoulditbesharedwithahealthinsurersothathealthpoliciescanbecustomisedtoaccuratelyreflecttheindividualhealthrisk?Shouldthedatabesharedwithgovernmenthealthagenciestotargetindividualisedhealtheducationorinterventionstomatchthehealthrisks?Orshouldthedatabeaccessibletothesupermarketchainwhichcollectedittobeusedforitsownmarketingpurposesonly?

Fewguidelinesareavailabletomanagerstodaytoevaluatethesequestions.Aprevailingmantraamongmanagersseemstobe:Whatdatacanwecollect,andhowcanwemakemoneywithit?Correspondingly,termsofservicearecrafted–andregularlyupdated–toimposeasfewrestrictionsaspossibleonthecompany’suseofthedata,sometimeswithameekassurancethatanydatasharedwiththirdpartieswillnotcontainpersonalinformation.2

Thereis,inprinciple,nothingwrongwiththisview,exceptthatfocusingonthebenefitstothecompanymayleadthemanagertoinadvertentlyignoresomeofthepotentialdownsidesofunrestricteddatause.Notethatthecollectionofdatareliesonasustainedrelationshipwiththecustomer.Participationinacompany’sloyaltyprogram,sharingofpersonaleventsonasocialnetworkingsite,orthecontinueduseofawebportalrequiresearningandretainingthecustomer’strust.Somecustomersmaynotcareabouthowtheirdataisused.Thereisadifference,though,whetherthesecustomersaregenuinelyunconcernedbecausetheyaccepttheirlivestobeanopenbook,orwhethertheysimplyhavenoideawhattheirdatamaybeusedforandhowthismightaffectthem,beitinpositiveorinnegativeways.

Othersareintrinsicallyconcerned,rightlyorwrongly,abouttheunrestricteduseoftheirdata.WhenWhatsApp,the

sven FelDmann

1http://www.defenseone.com/technology/2014/07/military-already-using-facebook-track-moods/87793/

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largestmessagingnetwork,wasacquiredbyFacebook,millionsofusersswitchedtorivalproviderssuchasTelegramorThreemaastheydidnottrustFacebooktoresponsiblyprotecttheirprivacy.Facebookapparentlythinksthattheriskoflosingusersisnotveryhigh.Butalossoftrustmayalsoinducemoresubtlechangesincustomerbehaviour.Customersmaystopusingaloyaltycard,frequentotherportals,useprivacy-protectionwhenvisitingawebsite,orsharelesspersonalinformationonthesocialnetworkingsite.Besidesaffectingsalesdirectly,thesechangesmaydegradethequalityofthedatacollectedandthusreducethevalueoftheanalytics.

Inacustomer-focusedview,theuseofhisorherdatamustdemonstratevaluetothecustomer.

AthirdperspectiveonhowtousecustomerdataisaCSRperspective.Thequestiontoaskunderthislensis:howdoestheuseofdata(vs.theprotectionofprivacy)createvalueforstakeholdersoverall?Bylookingatthebroaderimpactofusingorsharingdata,abroaderrangeofconsequenceswillcometothemanager’sattention.Thisdoesnotnecessarilymakethedecisioneasier,butitremovesblind-spotsandhelpsavoidproblemsthatcouldhavecostlyconsequencesorprovokeregulationandgovernmentactionlateron.

TheethicsofBigDataanddataanalyticsisarelativelyunchartedarenawithfewregulationsandconstraintsinplace.Buthowacompanyhandlescustomerdatacanaffectitsreputationandfutureinthemarketplace.Andjustasenvironmentalconductduringthebaby-boomerawasfollowedbystrictregulations,weshouldprepareourselvesformorerigorousnorms,regulationandconstraintsintheareaofdataanalyticsinthefuture.

Sven FeldmannAssociateProfessor|MBS

outgoing student exchangesVappuisoneofthebiggestholidaysinFinlandalongwithChristmasEve,NewYear’sEveandMidsummer.Itbeginson30Aprilandcontinues

throughto1May,withthewholeofHelsinkiturningintoagiantcarnival.Thestreetsandparksarefulloflocalswearingtheirhighschoolgraduation

caps(thewhitecapsinthephoto)andunistudentstheirfacultyoveralls.

2Seee.g.http://www.clickwrapped.com/results

AaronYeak(PTMBA)atAaltoUniversitySchoolofBusiness–Helsinki,Finland

TaiJiaLee(PTMBA)atWirtschaftsuniversitatWien(WU)–Vienna,Austria

RishiGarg(PTMBA)atKelloggSchoolofManagement-Chicago,USA

BenedictQuinlan(PTMBA)atHKUST–Hongkong,China

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insPiring journeys

yvette chan (full-time mba, class of 2016)

Why did you choose MBS for your MBA?

Goingintoawell-respectedschoolwasmymaingoal.Irealisedthataone-yearprogramwouldbequiteintensebuttheSchool’spracticalapproachandhigh-impactcurriculumwerekeysellingpoints.

TheBusinessinAsiapracticumallowedthestudentstoworkwithAustraliancompaniesthatwantedtoincreasetheirpresenceinChina.Tome,thevalueofthisisthatitrequiresyoutodelvedeepintocross-culturalbusinessdynamics.

What are the greatest challenges of doing the MBA?

Movingtoanewcountrywasamajorchallenge.IwaslivinginManila,andMelbourneisdefinitelyapolaropposite.Accommodatingday-timeclassesandschoolworkthroughouttheweek,coupledwiththehasslesofsettlinginanewplace,wasquiteoverwhelming.Also,interactingandworkingwithpeoplefromvariousculturesisnotsomethingyoucanlearnovernight.Ourcohorthasmorethan15nationalities,soachallengewastounderstandtheculturalcontextsvia

syndicateassignmentsorothergroupwork.Itisherethatconflictingworkethicsandteamdynamicsreallyplayout,whichtakessomegettingusedto,butonceyoudogettoknowthepeople,youfindthateveryoneisamazing.

Tell us about your MBS experience so far and your plans for life after graduation

Ithasgivenmeawholenewperspectiveondifferentculturesandonbusinesseducation.Ithashelpedmebuildthatnetworkanddrivetonarrowdownonmycareeraspirations.IplantostayandworkinAustraliapost-MBA,particularlyintheurbanplanningsector.IbelievethereissomuchyoucandointhisindustrywithB-Schooleducation,andworkingondifferentprojectsinanever-evolvingspaceexcitesme.

sam leetham (Part-time mba, aPril 2014)

Why did you choose MBS for your MBA?

WhenIwascanvassingpotentialoptionsformyMBA,Irememberweighingupthetraditionalcombinationofglobalrecognition,networkpotentialandinternationalmobility.MBShassince

continuedtobuildarobustreputationacrossallthesepillars–sothedecisionitselfbecamequiteautomatic.

What are the greatest challenges of doing the MBA part-time?

Managingexpectationsofkeypeoplearoundme–includingfaculty,syndicatemembers,widercohortpeers,family,friendsandworkcolleagues.IthinkmostpeoplecomeintoanMBAwiththetechnicaltoolkittoachievestrongresults–butit’stheabilitytomanageyourtimeinawaythatallowsyoutomakeanimpactwhichiscriticalandthisisfundamentallyaquestionofmassagingtheexpectationsofthosearoundyou.

Tell us about your MBS experience so far and your plans for life after graduation

TheMBSMBAexperiencehasbeenincredible.IcompletedCapstone

inMayandhavingreflectedonthelasttwoyears,it’sbeenanamazingjourney.I’vebeenfortunateenoughtoworkwithtopteachingfaculty,makesomestrongfriendsandbusinessrelationships,liveandstudyabroadinSwitzerlandandcontributetoactiveprojectsforbrandsfromATKearneytotheWorldEconomicForum.I’mcurrentlyconsultingwiththeinternalstrategyteamatMercedes-BenzinAustraliaalongwithafewfledglingstart-ups–andIcertainlyseemyimmediatepost-graduationtimeworkingwiththesebrandstocreatesustainablecommercialandcommunityvalue.I’malsoabouttogethitchedinSeptembersothatwillbeafantasticcelebrationtocloseoutmytimeasaMelbourneBusinessSchoolstudent.

Two current MBA students – one Full Time, the other Part Time – share the challenges and rewards of their MBS journey.

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graham van damme (semba, 2014)

Why an MBS SEMBA?Asabusinessowner,Ihaveovertheyearsgainedaverybroadsetofskillsandknowledge,butlimitedindepthinrunningmybusiness,ajack-of-all-trades.ThereasonIwantedtodoanMBAwastodeepenthatskillsetinthescienceofbusiness.IselectedtheMBSSEMBAprogrambecauseIwantedtocollaborateandleverageoffotherswhohadyearsofexperienceintheirfieldsandthenewstructureof10nine-daymodulesallowedmetoconcentratetheworkloadinamanageableperiodoftimewithoutdisruptingmybusiness.

What has been the greatest challenge you’ve faced during your program?Fromanacademicpointofview,nothing.However,overthelastthree

years,sinceacquiringthebusiness,wehaveseenareasonablylargerevenuedecline,whichrequiredanumberofactionstoturnthebusinessaround.UsingthetoolsfromtheMBA,wehavebeenabletoreturnthebusinesstogrowthandsubstantiallyimprovetheprofitabilityandcashflowpositionofthebusiness.

What will you do when you finish your program and how will the SEMBA benefit your career?Focusongrowingmybusiness.IhavealreadyseenarealandmeaningfulreturnonmyinvestmentintheSEMBAwithinthebusiness,andnodoubtthiswillcontinueasIimplementthelearningsfromtheprogram.

incoming student exchange

anita gierbl (ma, accounting & finance)university of st gallen

Austrian native Anita Gierbl joins MBS for Term 2 from Switzerland’s University of St Gallen.

IamoriginallyfromMondsee,asmalltowninAustria,butIampursuingmyMastersdegreeinAccountingandFinanceatthewell-knownUniversityofStGalleninSwitzerland.

BeforearrivinginMelbourne,Ihadalreadyseenquiteabitoftheworld.WhiledoinganexchangesemesterinmyundergraduatestudiesinHongKong,IusedthechancetoexploreChina,TaiwanandSouth-EastAsiawithmybackpack.AfterfinishingmyundergraduatestudiesinAustria,IfelttheurgetopackmybackpackagainanddiscoverSouthAmerica.Readytosettledownforawhile,IworkedatAuxiliaAccountinginNewYorkCityandgainedsomeworkexperienceatKPMG,PwCandCreditSuisse.

Besidesbeingpassionateabouttravelling,Iamalsoveryenthusiasticaboutaccounting,whichleadsmetomynextbigdream–pursuingaPhDinAccounting.Onthejourneytothatdream,IhavethehonourandtheprivilegetostudyforatermatMBS.

WhatbroughtmetoMBS?Well,tobehonest,IwantedtogoasfaraspossibleawayfromhomeandsomewhereIhadneverbeenbefore–missionaccomplished,Iwouldsay.

AtMBSIamtakingOperations,GameTheoryforBusinessStrategyandBusinessAnalytics.IamreallyenchantedbytheverywarmwelcomeIreceivedfromallofyou.SincedayoneIhavefeltlikeafullmemberoftheMBScommunity.Abigthank-youforbeingsowelcomingandhelpfulwitheverything.IamlookingforwardtomeetingmanymorepeoplefromtheMBScommunityandbeinginspiredbytheirlifestoryandthewisdomtheysharewithme.

Pleasedonothesitatetoapproachmeifyouhaveanyquestionsregardingmyuniversityordoinganexchangeingeneral.Icanhighlyrecommendanexchangetermtoeveryone,becauseitisaonce-in-a-lifetimeopportunitytoexploreadifferentpartandcultureoftheworld.

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WiththeMBACuparoundthecorner(24–26June),anewrangeofMBSapparelwillbehere.BasedontheapparelsurveysenttostudentsinFebruary,yourSRChasbeenworkingtocreatetheitemsyouwanted!ItemswillbeforsaleviaMyMBS.

mbusa studentgodfrey Cheung (Mbusa, 2016)

Why an MBS MBusA?AfterfinishingmyBachelorofCommercedegree,Iwanttofurtherdevelopmypracticalandprofessionalknowledge.IbelievethatbigdataandAIwilldriveincredibleinnovationintheworldandsoIdecidedtocontinuemylearningjourneyintheMBusA.

What has been the greatest challenge you’ve faced during your program?Ithinkthatthegreatestchallengeistoalwayskeepanopenmindinacceptingnewthings,astheamountofknowledgewelearneverydayisunreachable.

How will you use your MBusA?SinceIwasyoung,thebusinessworldhasalwaysintriguedmeanditismydreamtopursueacareerinamultinationalprofessionalservicesfirm.Upongraduatingtheprogram,Iwilltrytosecureabusinessanalystroleintheconsultingfield.IbelievethattheanalyticalmindsetIdevelopfromtheprogramwillallowmetolookatproblemsfromdifferentangles.

new mbs aPParel coming soon!

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Sustainability and ethical business practices were key themes at this year’s Graduate Business Conference in Switzerland, as MBS SRC President Phil Neckers reports.

InearlyAprilthisyear,EmmaYoungandIwereproudrepresentativesofMelbourneBusinessSchoolattheannualGraduateBusinessConference(GBC)inStGallen,Switzerland.

Heldannually,theGBCissponsoredbytheGraduateBusinessForum(GBF),whichwasfoundedin1983bystudentrepresentativesfromtopbusinessschoolsinthenortheastUnitedStates.Theconferenceremainsastudent-ledinitiativewhichaimstodeliveronthreekeyitems:

1. Tobringstudentrepresentativesfromtopbusinessschoolstogether

2. Tospreadbestpractice;and3.. Toformavoiceofopinionon

contemporaryissues.

Thisyear,thethemeoftheconferencewassustainability.Thediscussion,notsurprisingly,evolvedtofocuslargelyonethicsinbusiness.Itwasinspiringtoseewhatcanbeachievedatsuchaconference.Allstudentrepresentativescoalescedaroundtheideathatifwearechangingthewaywemeasurebusinesssuccess,thenweneedtochangethewaywemeasurethesuccessofourbusinessschools.Althoughanideaisonlythebeginning,itwillbeinterestingtoseeifthisyear’sGBFLeadershipteamcancreatechangeinvolvingthismessage.Nonetheless,itwasmotivatingtoseeagroupofstudentrepresentativesfromtop100businessschoolsgloballyshowsuchpassionaroundsustainabilityandethicalbusinesspractices.Hopefullythismeansourfutureisingoodhands.

Speakingofgoodhands,eachandeveryconferencedelegatewasinthehighlycapablehandsofourveryownMirzaShamid.AttheGBClastyear,MirzawasnominatedandselectedfortheroleofGBFPresident.Mirzacoordinatedmanyofthehigh-levelactivitiesattheGBC,andmadesurethattheconferencewasaroaringsuccess.OntheSRC,we’veaffectionatelybeenreferringtoMirzaasPOPsfortheprevious12months–PresidentofPresidents.AlthoughhehasretiredfromhispositionofPOPs,Iencouragehisnametocontinue.

Thebest-practicesessionsattheconferencewereincrediblyinsightful.EmmaandIhavealreadybroughtbackanumberofstrategiesandframeworksthatwehaveappliedtotheSRCtoimproveourcapabilities.WehavealsoputtogetheradetailedreportfortheSchool,whichlooksat

themanydifferentareasofthestudentexperience,includingengagement,alumnirelations,careers,theclassroomexperienceandmore.Inthisreportwediscussthepracticesandinitiativesemployedatothertopschools,andidentifyareaswherewebelievewecanimprove.

Whiletherewasmuchtolearn,itwasalsoapparentthatMBShadmuchtoshare.AlthoughitisimportantthatwecontinuetostrivetobebetteracrossallaspectsoftheSchoolandourexperienceasstudents,itispositivetoknowthatwecanofferrecommendationstoo.EmmaandIwalkedawayfromtheconferencefeelingproudofourSchool.

Phil NeckersSRCPresident|MBSSRC

PTMBASeptember2014

2016 graduate business conference

MirzaShamid,EmmaYoungandPhilNeckersinattendanceattheannualGraduateBusinessConferenceinSt.Gallen.

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A.T. Kearney partner and MBS alumnus Enrico Rizzon shares his thoughts on the future of consulting, the value of an MBA and the benefits he gained while at the School.

What does the consulting business model of the future look like? What do the clients expect from a consultant?Themodelischangingonmanyfronts.IhavechosentooutlinethreefrontsthatIseeinmyday-to-daywithclients:

1) Clientsdemandspecialiststohelpthemwiththeirproblems.Thus,themodelhasmovedfromageneralisttospecialistrequiringconsultantstostartbuildingtheirpreferredplatformsearlyintheircareers.

2) Giventhelevelofdisruption,beit‘digital’orotherwise,thesmallincrementalchangemayhelpclientsintheshorttermbutcertainlynotenablethemtocompete(fromadifferentbasis)inthemediumtolongerterm.Thus,clientsarestartingtothinkinthree-year-plustransformationwindows.Consultingoffersarefollowingsuit:forexample,theA.T.KearneyAdvantageprogramhelpsclientsmovefrombeingincrementaltotransformationalintheirapproach.

3)Dataismoreubiquitousandlowercostthanithaseverbeen.Combinethatwithexponentialgrowthincomputationalpower,whichisbothcloudbasedandon-demand,andyouhavetheabilitytohelpyourclientnotonlytodaybutalsoperpetually(throughleave-behindtoolsandcapability).

Having worked with peers from across the globe, how do you value the MBA from Melbourne Business School?FortypercentoftheA.T.KearneypartnersareMBSgrads,withotherscomingfromleadingUSandEuropeanbusinessschoolssuchasColumbiaandLondonBusinessSchool.Andthecompositionofourconsultingpoolisequallyvaried.Whilstmyopinionisundoubtedlybiased,myexperienceisthatMBSMBAsareequaltothoseofotherglobalbusinessschools.Whatunderliesthis,isthatgreattalentwillalwaysshine,nomatterwhereitcomesfrom.Zeger’spushoverhistenuretokeepthebarhighensuresthatMBSgradsareofthequalitywantedandneededbythemarket.

What motivates you to contribute to the MBS community?Ifindithardtounderstandwhyonewouldn’t.Ataverypersonallevel,IowesomuchtoMBS;theteacherswhohelpedmegrowasanindividual,thenetworksthathavehelpedmesucceed,theopportunitiesprovidedto,andevermoreso,thefriendshipsthathaveendured.IfIcaninasmallwaygivebacktotheSchoolandbeofhelptothecommunity,thatiswhatmotivatesme.

What are the top two changes you would implement at MBS to improve the students’ learning experience?1. Moreexperienceatapplying

whatonehaslearnttosolverealbusinessproblems.

2. Programs/approachesthathelppeoplebecomeself-awaresothattheybecomebetterleaders.

Onthefirstpoint,wehaveworkedwithProfessorKayandetoestablishtheMBS–A.T.KearneyStudentLabprogramthatbringstogethertheSchool’sbeststudentswithleadingclients.Studentsaretaughtbyfaculty,coachedbyA.T.Kearneypartnersandworkwiththecompaniestodevelopsolutionstorealbusinessproblems.It’stheinauguralyearofStudentLabwithseveralASXtop50companiesinvolved.

As a partner at A.T. Kearney, what have you found to be the top challenge of running the consulting business?Findingandretaininggreattalentismybiggestchallenge.Thecompetitionforgreattalentisfierce.Wedon’tlosetalenttocorporatesorotherconsultingfirms;welosetalenttotheentrepreneurialyearningofthese‘younger’generations.Tothisend,wehaveestablishedprogramsthatallowpeopletofundandrunentrepreneurialideasalignedtohelpingourclientsaswellasprovidingflexiblebreaksfromworktofollowtheiraspirations.

What is your favourite MBS memory? Whilemyowngraduationwasmemorable(especiallytheafterparty,althoughmymemoriesofitaresomewhathazy),beingaskedtodelivertheinauguralgraduationclassfortheCentreforBusinessAnalyticsisnowoneofmyfondestmemories.

What is your message for the student body? Followyourpassions.Takerisksandbackyourself,thenenjoyandlearnfromthegreatjourneythatliesaheadandallthelowsandhighsthatwillcomewithit.

alumni sPotlight: enrico rizzon

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announcement board

intel case comPetition winning team

mba ball

Calendar of Events June 2016Sun Mon Tue Wed Thu Fri Sat

29 30 31 1 Jun 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24AGSM-MBS Cup

25AGSM-MBS CupEOT 2 drinks

26 27 28 29 30 1 Jul 2

The2016IntelCaseCompetitionwinningteam–AndrewDavey,YogiThevaraj,PhilNeckers,EmmaYoungandDanielBuzacott

YourSRCExecutiveTeamattheannualMBSBall

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