The Society of Young Publishers - Social Media Seminar
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Transcript of The Society of Young Publishers - Social Media Seminar
Society of Young Publishers
Twitter – Tears, Tantrums and Joy
Liz Murray
Twitter – Tears, Tantrums and Joy.
What is Twitter? Sorry, you’ve probably heard all this before!
Tears? Strategy
Tantrums? What to do when things go wrong.
…….Joy? Tracking your successes
Best Practices? Things to remember
What is Twitter?
Twitter speak
• @USERNAME – this is how you can talk to someone• To follow – to follow someone else's feed• RT@USERNAME – retweet someone elses content• #HASHTAG – tag something – useful for users and
google (i.e. #FBF11)• DM – Direct message – can only be done if users follow
each other• Follow Friday – a weekly event where tweeters
recommend others to follow
Facts you may not know!
• “Twitterers are three times more likely to be Creators
• It now takes only one week for users to send a billion Tweets.
• 140 million is the average number of tweets people sent per day as of February 2011
• 177 million tweets sent on March 11, 2011.
• As of March 2011 there were an estimated 225 million users
Tears
Tears……strategy
• Segmentation – where do you start
• Plan or just do?
• Scheduling / time allocation
• Involving others
Tears...... it’s not just Twitter!
Tantrums
Tantrums… social recovery
Insert HC
Joy
Best Practices
• Stop using auto-tweets
• Don’t send your messages to all your networks at once
• Make sure all your tweets are relevant
• Stop RT’ing all the time
• Become creators
Thankyou for listening
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